Management Buy-Out Archives - m&k https://www.markt-kom.com/en/tag/management-buy-out/ The creative side of the economy Mon, 06 May 2024 07:39:26 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.3 https://www.markt-kom.com/wp-content/uploads/2024/07/favicon-150x150.png Management Buy-Out Archives - m&k https://www.markt-kom.com/en/tag/management-buy-out/ 32 32 «Agenturen werden zu beratenden Challengers und Strategen» https://www.markt-kom.com/en/markom/business/marcel-oppliger-agenturen-werden-zu-beratenden-challengers-und-strategen/ Sun, 28 Apr 2024 20:02:36 +0000 https://www.markt-kom.com/?p=214265
The 11 partners of dreifive. Top right with Marcel Oppliger and Sascha Frommhund (top, 2nd from right)

Werbewoche.ch: What are your ambitions after the management buy-out?

Sascha Frommhund: Our vision of being the most relevant integrated digital agency in the DACH region already existed before the management buy-out. Many of our competitors specialize in either one market or one topic segment such as social media or the Google stack. However, only a few offer comprehensive online marketing services for the entire DACH market.

 

How would you describe the identity or corporate culture of dreifive?

Marcel Oppliger: We believe that having teams from different countries working together as one large team is unique and makes us particularly proud. We already consider ourselves an effective DACH team and plan to expand this concept and our culture to new locations.

 

What has changed for you and the employees?

Oppliger: Our corporate culture, which is characterized by passion, commitment and the pursuit of shared success, remains unchanged. This culture, combined with fun at work and cooperation in an international team, is our recipe for success.

 

What was the decisive factor for the buy-out?

Frommhund: We wanted to maintain and further develop this culture and this team. As a partner, we have this opportunity and are now even more motivated to go the extra mile - both for our customers and for our employees.

 

How is dreifive different in the market?

Our collaboration with customers is individual and flexible. We focus on a partnership of equals and work together on solutions and challenges. The long-standing relationships with our customers are proof of our success.

 

Werbewoche.ch: How does that manifest itself?

Oppliger: Our internal culture is also reflected in our collaboration with our clients, including strategic trips to technology giants such as Google and Meta.

 

How do you see the future role of agencies?

Automation makes it easier to operate individual online marketing channels. However, the diversity of platforms and the complexity of the customer journey make decision-making increasingly challenging. This is where we see the future role of an agency.

 

What role do the individual skills play?

Agencies become advisory challengers and strategists who maintain an overview and constantly scrutinize and evaluate ongoing measures. Our aim is to optimally combine technology with a human touch.

 

Sascha Frommhund, what are your priorities for future success?

Frommhund: To remain successful, we must correctly assess the changes in the dynamic market and pursue the right strategies. It is essential to maintain our culture, strengthen the team and react flexibly to market requirements and new issues.

"dreifive"formerly Goldbach Interactive, was formed in 2008 from the acquisitions of the agencies Orange8, OnEmotion and Suchtreffer AG in Switzerland and Germany. In Austria, the agency was co-founded in 2011 by Sascha Frommhund, one of the two current managing directors and co-owners. Dreifive stands for the development and implementation of individual online marketing concepts in all digital channels and employs over 100 people.

 

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