The Zurich-based agency Wecatch developed an expressive, illustrative mailing for Greenpeace Switzerland that emphatically communicates the urgency of marine protection. The focus is on a detailed world map that visualizes both protected and threatened ocean zones, making the scale of the campaign tangible. Printed in A3 format and die-cut, the mailing shows the fascinating diversity of the underwater world with impressive depictions of coral reefs, whales and other sea creatures.
Elements on land deliberately emphasize the contrast between humans and nature and remind us of the responsibility we bear towards our planet. Greenpeace ships on the oceans symbolize the organization's active role in the global effort to protect the oceans and raise awareness of the need for sustainable measures. With this mailing, Wecatch combines creative design with a strong message and helps to raise awareness of endangered marine ecosystems.
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