Maestrani Archives - m&k https://www.markt-kom.com/en/tag/maestrani/ The creative side of the economy Mon, Feb 5, 2024 1:32:25 PM +0000 en-US hourly 1 https://wordpress.org/?v=7.1.2 https://www.markt-kom.com/wp-content/uploads/2024/07/favicon-150x150.png Maestrani Archives - m&k https://www.markt-kom.com/en/tag/maestrani/ 32 32 Die Antwort setzt das Prügeli von Munz in Szene https://www.markt-kom.com/en/kreativity/kampagnen/die-antwort-setzt-das-pruegeli-von-munz-in-szene/ Mon, Feb 5, 2024 10:18:55 AM +0000 https://www.markt-kom.com/?p=209823

The current campaign is intended to showcase "the king among the Prügelis", the Munz Prügeli Weiss, and stages the pleasure of white chocolate and praline filling.

The campaign will be launched throughout Switzerland from February. Classic billboards, e-panels, advertisements and numerous digital assets will be used.

Responsible at Maestrani: Cordula Glasmacher (Lead Branding & Communications). Responsible agency: The answer. Image processing: Lily Metzker. Motion Design: Senic.

]]> Rembrand führt Minor-Neupositionierung fort https://www.markt-kom.com/en/markom/rembrand-fuehrt-minor-neupositionierung-fort/ Tue, Jan 9, 2024 11:46:02 +0000 https://www.markt-kom.com/?p=208565

Maestrani has expanded its product range with the two vegan innovations "Minor Almond" and "Minor Dark 60% Cocoa" to complement the original Minor bar. A new brand identity brought a breath of fresh air to the love brand and created awareness among customers. Following intensive advertising, primarily through TVC / YouTube and large-scale station samplings of the new products in 2023, the "The moment belongs to me" campaign that has now been launched is helping to consolidate the brand. The focus is on emotionalizing the conscious moment of enjoyment, which is reinforced by the claim "My piece of happiness".

Celebrated me-moments In the campaign, Rembrand continues to focus on the "relevance through proximity" strategy and picks up consumers where they are in their everyday lives. This is achieved through over 2,000 posters in German-speaking and French-speaking Switzerland as well as in moving ePanels. The new, grown-up and sharpened brand positioning is translated into sensual, modern images that illustrate the moment of letting go. "Minor is enjoyed in special me-moments. Indulgence is a way of taking care of yourself and living consciously," says Cordula Glasmacher, who is responsible for branding and communications at Maestrani. "Following our successful collaboration in 2022/2023, we are once again relying on Rembrand as a partner for this campaign and are delighted to be one of the fastest-growing small chocolate brands in the Swiss retail sector."

Responsible at Maestrani: Cordula Glasmacher (Lead Branding & Communications). Responsible at Rembrand: Andreas Felder (CEO), Jörg Stöckigt (CD), Melanie Koller (consulting/project management), Alisa Kuratli (Junior AD), Soraia Simão (graphics), Eduard Buchmüller (film editing), Anne-Lena Scherrer (text), Neila Räss (DTP). Full-service production: Studio Ignatov, Denis Ignatov & Justus Ulrich. Media: Nathalie Herrmann (Havas Media Zurich).

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