Talking helps, especially when you're facing a serious illness. That's why the Swiss Heart Foundation has launched the Peer-to-Peer Platform was launched. A «peer» is someone who has personally experienced a similar heart condition and can speak from personal experience. The platform offers those affected the opportunity to connect with people who have gone through similar experiences and to receive support.
With its peer platform, the Swiss Heart Foundation is among the pioneers in Switzerland. At the same time, it demonstrates what can be achieved when measures are consistently developed based on the «Patient’s Voice.».
In keeping with the platform’s spirit, Madonna.studio developed the communication campaign in collaboration with a patient and the Swiss Heart Foundation. The result is a sensitive and straightforward campaign led by two peers, Margrit and Nina. The advertorials were created in collaboration with Marah Rikli.
To promote the platform, advertisements and advertorials are used in national media, supported by digital and social media formats.
Responsible at the Swiss Heart Foundation: Philipp Tinguely (Director of Education, Prevention, and Patient Services), Olivia Gut (Project Manager for Education, Prevention, and Patient Services). Person in charge at Madonna.studio: Massimiliano Madonna (Director & Concept), Julian Huber (Art Direction), Marah Rikli (Advertorial), Hans Schürmann (Photography). Media agency: JBW Media.
]]>
The Kulturhaus Gleis 21 is starting the new year with a new logo and a new communications presence to mark its fourth anniversary. The concept is intended to symbolically reflect the values of Gleis 21 - namely creativity, passion, uniqueness and openness.
The focus of the new appearance is the new typeface developed especially for Gleis 21. Madonna Konzepte & Kommunikation developed the new appearance as a pro bono service. Based on the findings of several interviews with those involved, their own visitor experiences and a precise analysis of the situation, a design was created whose typeface consists of three simple elements and a dot, which are always reassembled. Another element are the eye-catchers picked up in the walk-throughs of the Kulturhaus, which often show up unexpectedly again and again throughout the communication. The design is alive and can be flexibly adapted to new circumstances and purposes.
The new look will be gradually rolled out in the signaling, on the website and on all print products.
Responsible at the Kulturhaus Gleis 21: Kerstin Camenisch, Carla Hohmeister (Co-presidency), Michi Minder (Managing Director). Responsible at Madonna: Massimiliano Madonna (Strategy/Consulting), Tanja Richli, Julian Huber (Art Direction). Coding: Mona Sorcelli.
]]>
Behind Crick are three idealists from Zurich who want to make their contribution to sustainable and reflective nutrition. "We are convinced ecologists, shopping consciously was no longer enough for us. We want to make the world a bit healthier and more sustainable," says co-founder Philipp Egli. The ultimate goal is to bring a fresh and uninhibited contribution to the sometimes tense ecology and nutrition debate. "Ecology is just not only tedious, but can also be attractive," adds Raphael Hanimann, co-founder and CEO of Crick.
To capture the uniqueness of the insect snack Crick, Zurich-based agency Madonna created a print and online campaign using special material. The photographs are from Roshan Adhihetty's Nude Wanderer series, which won the 2018 Swiss Photo Award in the "Free" category.
The agency is also responsible for the naming, corporate design and packaging design of Crick. The appearance is based on the basic geometric shapes triangle, circle and square, which form the basis for an abstracted cricket - the trademark - and are used consistently across all communication media.
Responsible at Insekterei GmbH (Crick): Lea Egli, Philipp Egli, Raphael Hanimann (Founder/Managing Director). Responsible at Madonna: Massimiliano Madonna (Concept/Consulting/Strategy), Julian Huber (Art Direction - Campaign) Tanja Rickli (Online - Campaign), Urs Zwyssig (Text - Campaign), Isabella Furler (Art Direction - CD), Eva Jäger (Graphics - CD). Photography: Roshan Adhihetty (campaign), Hans Schürmann (CD).
]]>
Maria Walliser (58) is a skiing legend: Between 1983 and 1990, she won a total of 25 World Cup races, three gold medals at the Alpine World Ski Championships and one Olympic silver medal - making her one of the 20 most successful female ski racers of all time. Her great credibility and fame should help the nutritional supplement for athletes to achieve a breakthrough in Switzerland.
"The campaign is taken from life. It shows the former Olympic champion hiking, biking and skiing," shares Madonna Communication.
Responsible at Streuli Pharma: Jürg Vogel (Sales Manager). Responsible at Madonna: Massimiliano Madonna (strategy/consulting), Sigi Simader (art direction), Eva Jäger, Flavia Trachsler (graphics), Urs Zwyssig (text). Photography: Hans Schürmann. Media agency: JBW Media.Sk
]]>
Streuli Pharma has been committed to human and animal health for over 150 years. With the founding of Streuli Animal Health, another corporate chapter has been added. The name says it all: with a specifically expanded product range and its own team, Streuli Animal Health focuses entirely on animal health.
Madonna creates a new identity for Streuli Animal Health that ties in with the history of Streuli Pharma and at the same time positions itself clearly and independently as the "obvious solution" in the new animal health market. The foundations for this are formed by an intensive examination of the market, the development of a clear positioning, and the carving out of the company's values.
Responsible at Streuli Animal Health: Barbara Schnyder (Management), Vivian Ilgar (Marketing). Responsible at Madonna: Massimiliano Madonna (direction & concept), Marianne Schmollgruber (art direction & UI design), Eva Jäger (graphics), Urs Zwyssig (text), Hans Schürmann (photography), Digital Craft (coding).
]]>
Vita-Hexin is a wound ointment that accelerates the healing of minor wounds and can prevent or fight minor infections. As part of the current campaign for the wound ointment, Madonna has developed various measures. The campaign focuses on comforting the mother or father in the event of an accident, followed in a second step by the application of Vita-Hexin. With this sequence, the Vitahexin campaign focuses on the parent-child relationship and is intended to create closeness and sympathy in the process.
Responsible at Streuli Pharma: Jürg Vogel (Sales Manager), Nadja Lilienfeld (Project Manager Marketing). Responsible at Madonna: Massimiliano Madonna (Strategy/Consulting), Sigi Simader (Art Direction), Urs Zwyssig (Text). Photography: Hans Schürmann. Media agency: JBW Media.
]]>
The Zurich agency has a progressive, contemporary corporate design for the laboratory. Inspired by the laboratory world, an iconic and at the same time elegant appearance has been created.
Responsible at Coll Garcés Lab: Daniel Coll Capdevila (Board of Directors) Responsible at Madonna: Massimiliano Madonna (management), Eva Jäger, Julia Herzog (graphic design).
]]>
Until 2020, 250,000 copies of the folic acid magazine were still printed and distributed throughout Switzerland. Now, education is being promoted on a separate online magazine. The reason for this: the personas mainly inform themselves about health topics electronically.
Madonna has a new Knowledge platform designed to convey knowledge in a fun way - depending on the topic and access via text, image, podcast, video or information graphics.
Just like a printed copy, every online edition of Faktor-F should be unique. Every year, a different illustrator takes care of that. This year it's the internationally active Swiss illustrator Pascal Staub aka Grafilu.
Responsible at the Swiss Folic Acid Foundation: Erich P. Meyer (Managing Director), Maria Walliser (President of the Foundation Board), Prof. Dr. Kurt Baerlocher (Head of the Scientific Advisory Board). Responsible at Madonna: Massimiliano Madonna (direction & concept), Eva Jäger (graphics & UI design), Iluska Gras (editorial & concept), Ladina Uhlmann (project management & author), Urs Zwyssig (author & concept), Pascal Staub (illustration), Guido Henseler (video production), Alexandra Koch (recipes), Yannick Owen (author), Marius Wenger (author).
]]>