Due to the tense energy situation, street lighting was reduced in many places in 2022. As a result, the dark season this winter became even darker than usual - and the risk of accidents increased even more. This particularly affects adolescents and young adults: Compared to other age groups, they are often on their bikes or on foot at night and thus more exposed to road traffic risks.
Touring Club Switzerland tackled this problem with "Made Visible," its lifestyle prevention brand for better visibility and safety in road traffic. For this, a dance video was produced together with professional dancer and influencer Alanah Moergeli. At the heart of the choreography are three dance moves. These are danced on TikTok as #ShineOutChallenge and offer - when performed with reflective clothing - unique images.
The music for the challenge was composed by musician Jonathan C. Meier.
Responsible at TCS: Barbara Sutter, Christophe Nydegger, Audrey Faure, Veronika Tamfal, Adrian Suter. Responsible at Farner: Philipp Skrabal, Irena Grunder, Mathias Kröbl, Manuel Jordi, Lisa Widmer, Rebecca Kessler, Blueglass. Responsible at Shining: Stefan Bircher, Dimitri Siegrist, Sven Probst, Stéphane Kraji, Lauren Isabel Fuhrimann, Dunja Schwery, Celia Benoni, Lukas Graf, Nicolas Bechtel, Simon Hardegger. Music: Jonathan C. Meier. Light/camera equipment and grip: Alex Herzog/BLOWUP Studio, Eberle Film Equipment. Location: TCS Training & Freizeit AG Betzholz Center. Choreography and dance: Alanah Moergeli. Dance: Samuel Jordenkhangsar, Venance Gwladys, Ismael Lorenzo, Lisa Perissinotto.
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