The campaign slogan «Win the summer» is meant to convey that, thanks to Globus’s exquisite selection, every moment of the most beautiful season becomes a golden favorite.

This diverse product range is also reflected in the visual presentation. Each of the seven Globus departments has its own flag. These flags are displayed in person at all Globus locations, as well as on posters and in digital advertisements across a wide variety of channels.

«Together with Mona and Mateo, we’ve launched a high-quality, playful summer campaign that both delights and drives sales,» said Nadja Erhart, Director of Marketing at Globus.

The campaign has been running since the end of May.

Person in charge at GLOBUS: Nadja Erhart, Niels Humpert, Annika Kumar, Laura De Cataldo. Responsible with Mona and Mateo: Sheena Czorniczek, Luc Sohm, Nicola Peter, Hannah Mey, Tabea Ott, Lesley Ryffel, Meret Lauener, Mona Fluri, and Mateo Sacchetti. Motion Design: Maria Gysi.

In 2024, "The Dolder Grand" celebrates its 125th anniversary. As part of this milestone, the Zurich luxury hotel wants to use the opportunity to expand its positioning with strong communication as a visionary five-star hotel with national and international appeal.
Various events surrounding the anniversary offer exciting and varied communication opportunities, they say. With this in mind and in order to anchor its brand image, the Dolder Grand appointed the communications agency Farner as lead agency for PR and communications last March. The aim is to make the hotel better known in Switzerland during the anniversary celebrations and beyond, particularly in French-speaking Switzerland. Farner provides the Dolder Grand with comprehensive support in the form of strategic communications consulting as well as issues and crisis communications.

The official launch of the collaboration between The Dolder Grand and Farner coincided with the start of the anniversary year in May. "Together with Farner, we want to take our external communication to the next level and consolidate our positioning as the 'beacon of urban hospitality', as Claus Schweitzer aptly described our first place in the BILANZ hotel ranking," explains Joachim Schweier, Senior Marketing & Communications Manager at The Dolder Grand.

Taking communication to a new level

Farner already looks after various premium brands. This contract will further expand the client portfolio in the luxury and consumer segment, as the agency writes. "We are proud to be advising the iconic five-star hotel and to be opening a new chapter in communications together with the Dolder Grand," says Toby Felder, Partner at Farner and Lead Marketing & Brand Communications. "The close collaboration with the Dolder Grand is particularly close to our hearts, as we are convinced that outstanding results can only be achieved in co-creation with our clients."

CCFO claims to be the world's first family office for vehicle collectors and develops and combines the proven services of a traditional family office with a focus on the individual requirements of vehicle collectors. Based on its extensive expertise in the classic and luxury vehicle segment as well as its existing services, CCFO offers a complete package for the customized management of vehicle collections.

Charles Blunier, who is already responsible for the entire creative part of B.I. Collection, also designed the CCFO brand. "Our aim was to create a brand that exudes the credibility of a financial institution and at the same time evokes the emotions of a car collector," says the agency. Everything from the strategic brand positioning and naming to the 360-degree campaign was implemented in-house.

Responsible at B.I. Collection: Beat Imwinkelried (owner and CEO), Anke Fischer (Chief Marketing Officer). Responsible at Charles Blunier & Co: Charles Blunier (overall responsibility and creative director), Ricardo Ferrol (art director), Silvio Demuth (senior designer), Dan Roznov (storytelling, copywriting), Simon Tellenbach (managing director), Lena Staeheli (head of editorial & projects), Daniela Zivadinovic, Barbara Kallenberg (PR & Communication), Visual Park (Film Production) Luzian Schlatter (Director), Alex Kleinberger (Producer), Jan Holgerson (1ac), Sabina Nussbaumer (Wardrobe), Hastings (Wardrobe), Romain Roucoules (Photographer), Sébastien Michelini (Set Design), Iconoclast (production). Forward advertising: Sonam Wieland, Andrea Kloter.

Anyone checking into the Grand Resort Bad Ragaz should experience the hotel, culinary delights, wellbeing and an exclusive lifestyle in its highest form. The concept promises more enjoyment, more health, more lightness, so that guests feel reborn after their stay.

This feeling of a new, healthy, fulfilled and happy life was also the central communicative idea behind "It's a new life", for whose brand strategy, creation and realization the St.Gallen agency Rembrand is responsible.

In order to strengthen the image and positioning of the resort and achieve the highest possible level of awareness, the key visuals were played on target group-oriented media and dominant advertising spaces with a high reach, for example in Zurich's Bahnhofstrasse.

Transformation to holistic well-being

An attitude to life full of energy, health, sensuality and well-being is conveyed through warm colors and strong images. The various phases of personal transformation are shown, from culinary delights and sport to lightness and relaxation, resulting in a holistic sense of well-being and arousing the desire of potential guests.

The campaign will be played across all channels throughout German-speaking Switzerland until the end of the year.

Responsible at Grand Resort Bad Ragaz: Toan Ly (Director of Marketing & Sales), Mirjam Grünenfelder (Head of Product Marketing), Marina Hammer (Head of Product Marketing). Responsible at Rembrand: Bettina Egger (strategy, consulting), Jörg Stöckigt (CD), Miriam Egger (AD), Simon Costabiei (graphics), Soraia Simão (graphics), Iris Appel (text), Georg Wirth (media strategy/planning & campaign management). Film and photo production: Claus Brechenmacher, Reiner Baumann Photography.

A stand-alone spot and images were created for each jewelry line. All four spots come in the same style from a single source. Only the matching outfits for the jewelry line and the light setting are used. The camera work is playful, dynamic and therefore designed for use on social media channels.

The ads will be played out throughout German-speaking Switzerland on Instagram and Facebook as well as pre-roll on YouTube and Google Display Ads. The campaigns were designed to reach a broad audience.

Responsible at Frieden: Brigitte and Patrick Aeschbacher, (Management). Responsible at Creasquare: Nicolas Jossi (PL, concept), Kim Zaugg (concept, DOP), Shawna Küffer (photography), Marc Deriaz (runner, BtS), Judy Stelller (HMU), Susanne Suter (Warderobe), Marina Dokic (model).

The Swiss watch industry is setting new records in exports and is undergoing a transformation. After an impressive result in 2022, when watch exports reached a new record of almost CHF 25 billion, the strong growth trend continued in the first eight months of this year. Core regions such as the US and China recorded healthy growth. Despite the rise in e-commerce, 62 percent of brands expect in-store sales to dominate over the next five years and plan to expand their retail activities.

This is clear from the Deloitte study 2023 on the Swiss watch industry which includes insights from industry experts and consumer surveys in key markets. The study also shows that watch industry executives see India as a market with incredible potential in the coming years. In the first eight months of the current year, India saw above-average sales growth of 18 percent. Deloitte expects India to be among the top ten Swiss export markets within a decade.

The new partnership is indicated by an advertising offensive that Swatch has launched in recent days in various countries in print media, on social media and on its own website. In addition to Swatch, the ad also mentions Blancpain, as well as the five oceans and the date of next Saturday, September 9, 2023.

There is still no official word on the possible watch launch. In response to an inquiry from AWP, the Swatch Group's media office said on Monday: "Wait and see".

According to an article published by the Handelszeitung on Monday, however, the new partnership between Swatch and Blancpain is a done deal next Saturday. Five Swatch versions named after the world's oceans are to be launched in Blancpain dress. Blancpain is known for its diving watches.

With the new partnership, Swatch probably wants to build on the success of the "Moonswatch" launched in March 2022. The Swatch watch in the design of the Omega cult watch "Moonwatch", which is available in eleven different color combinations at 250 francs a piece, has been in great demand since its launch. The original costs 6000 francs and more.

The range of the "Moonswatch" is limited and the watch models are only available in selected retail outlets. Long queues sometimes formed in front of these Swatch boutiques. In 2022, Swatch said it sold over one million "Moonswatch" watches. (SDA)

The talk will take place on Wednesday, June 28, 2023 at 11:30 a.m. online takes place, no registration is necessary.

Now, he says, it was time to redesign the logo: "This new logo, unchanged for almost 50 years, represents an important milestone in the history of our brand. It is a way for us to celebrate our past while looking to our future," Prodromides concludes.

La Prairie's new logo was inspired by the very first visual identity of Clinique La Prairie in the 1930s and reinterpreted as elegant, architectural typography.

In the 1970s, La Prairie's best-known logo was designed using the Helvetica font - now Helvetica Neue - created by type designer Max Miedinger in Zurich. The typeface was a symbol of simple, modern Swiss design.

The new, refreshed logo features a sharper, contemporary version of Helvetica that moves the logo from lowercase to uppercase. It will be accompanied by a new signature seal and will be applied to all La Prairie products in the coming months.

Responsible at La Prairie: Greg Prodromides (Chief Marketing Officer), David Naouri (Global Creative Director), David Conte (Global Senior Art Director). Responsible at Base Design: Anthony Franklin (Creative Director), Vincent Sauvaire (Design Lead), Thomas Marsch (Account Lead).

The name Octave as well as the entire strategic brand identity were conceived and implemented by Zelebrand International. The eight tone steps, which are representative of an octave, were the inspiration for the name.

Music plays a central role at Octave: "We support the next generation of up-and-coming musicians with at least 3 percent of our sales," explains co-founder Anastastios Ghiatras.

The "Creative Legal Intelligence" methodology developed by Zelebrand was used for the brand engineering. This merges all brand protection aspects with the creative process and, according to the agency, is intended to guarantee maximum precision, quality and security with the greatest possible cost efficiency right from the start. This also includes the appropriate global domain strategy as well as the patent protection of word and figurative marks.

"Unfortunately, brands are still too often developed in the blue without being aware of the risks of the digital age," explains Petar Dakovic, Founder and Managing Partner of Zelebrand. "With the 'Creative Legal Intelligence' methodology we developed in collaboration with Brandit, we can guarantee that both new and existing brands can move safely into the future, precisely because the right precautions have been taken from the start."

In addition, Zelebrand has already implemented the first communication measures. These include an initial website with store integration, a brand and product brochure, and a film and photo shoot. According to the agency, further activities are being planned, including additional new products that are currently in the testing phase.

Responsible at OctaveWorld Ltd: Anastasios Ghiatras (Co-Founder), Janis Papadatos (Co-Founder). Responsible at Zelebrand International: Ralf Kostgeld (Founder/Creative Partner), Petar Dakovic (Founder/Managing Partner), Albert Trulls (Art Direction & Design), George Naskid (UI/UX), Samuel Zerbato/Z-Productions (Photography and Film), Q Switzerland/ Worldwide (Tech Consulting).

October is marked by the pink ribbon, a symbol against breast cancer. The Zurich watch brand Maurice de Mauriac is also participating in Pink October, with a special edition: With the sale of the "L3 Cherry Blossom," the watch brand is supporting activities against breast cancer. The ambassador and campaign model is long-time top German tennis player Andrea Petković, who ended her career at this year's US Open and has long been committed to helping people with cancer.

50 percent of the proceeds are donated

"The L3 Cherry Blossom is intended to be a statement, as it were, for those who want to encourage those affected, as well as those who have accepted the battle with the disease," says CEO Massimo Dreifuss. In order to raise funds for the organizations involved in the fight against breast cancer, Maurice de Mauriac will donate 50 percent of the sales proceeds to the Krebsliga Zürich (Zurich Cancer League) in October for projects on the subject of breast cancer. A commitment that will not end at the end of October - even after that, 20 percent of the proceeds from each L3 Cherry Blossom sold will go to the Krebsliga Zürich.

Klar also designed and created IWC's employer branding with the aim of publicizing the employer values and positioning the company as an attractive employer. Employees from more than 30 countries work at the Schaffhausen watchmaker's headquarters. In the first phase, the focus is on Switzerland as a place to work, but talent is recruited from all over the world.

Based on the Employer Value Proposition, Klar has developed a storyline to authentically convey and prove the promise of talent and career development. Four stories highlight the journey and relationship between mentee and mentor. This is intended to make IWC's workplace, working atmosphere and DNA visible and tangible and to bring the claim "Engineer yourself - become part of the journey" to life.

A four-minute main film was produced, as well as four one-minute stories plus cutdowns for the online campaign. A photo shoot took place at the same time as the shoot.

Responsible at IWC Schaffhausen: René Behr, Mirjam Bettinger, Qianhan Gong. Responsible Agentur: Clear-employerbranding.ch. Film: Otakus.agency. Sound: Department Of Noise. Photography: Karinheer.com.