Lily's Archives - m&k https://www.markt-kom.com/en/tag/lilys/ The creative side of the economy Wed, 11 Jan 2023 13:39:54 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.3 https://www.markt-kom.com/wp-content/uploads/2024/07/favicon-150x150.png Lily's Archives - m&k https://www.markt-kom.com/en/tag/lilys/ 32 32 Marty/Trezzini für Lily’s: Seit 20 Jahren offene Türen https://www.markt-kom.com/en/kreativity/kampagnen/marty-trezzini-fuer-lilys-seit-20-jahren-offene-tueren/ Wed, 11 Jan 2023 13:39:54 +0000 https://www.markt-kom.com/?p=192170 Lily's Delivery turns 20 - and thanks customers for their loyalty with a campaign of Mart/Trezzini. At the center: the trust of Lily's fans, who invite the couriers into their homes every day to enjoy a culinary treat. That's why the focus of the anniversary campaign is not on the food classics, but on the people who have been inviting Lily's into their homes for two decades.

Evaluations of the most popular orders

The multichannel campaign spans multiple online, social, print, and OOH channels and focuses on the reactions, emotions, and facial expressions that the iconic delivery service evokes in customers. At the heart of the campaign is a data-driven analysis of the most popular orders by location. This enables a targeted creative concept and tailored distribution of campaign assets - with humor and always with the motto: "For 20 years, you've been opening your doors to us. We say thank you."

Responsible at Lily's: Christina Isenegger (Management), Kai Schünemann (Corporate Identity). Responsible at Marty/Trezzini: Yves Marty (project management & direction), Gianluca Trezzini, (production & photography), Tim Rüegg (camera), Emil Maeder (1st AC), Aurelio Ghirardelli (lighting), Romina Haener (text).

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