Suisa turns 100 and celebrates not only with a new campaign (Advertisingweek.ch reported)but also with a new brand design in print and web, which was implemented by the agency Likeberry.
For the Cooperative of Authors and Publishers of Music, the agency developed a new design consisting of a quickly readable and restrained logo and a key visual that focuses on music.
Colorful soundwave
A multicolored and concise Soundwave is used on all applications, ensures recognition and is intended to convey rhythm and joy. Whether on print applications, on 3D implementations or in the digital space, the Soundwave flexibly plays on all channels and media. And in the digital space, it even dances to the beat of songs and works from all musical genres.
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LikeBerry stands for Human Digital Solutions: communication and digital solutions that are user-oriented, optimize processes, solve problems - in short, simplify life in a digital world.
According to the statement, LikeBerry manages the entire value chain: from the idea, cultural and process embedding in the organization concerned, to implementation, marketing, operation and further development.
The agency has a focus on the healthcare industry. There, LikeBerry is a strategic partner for the conception, development and communication of a new Swiss health platform that simplifies access to health information for all Swiss citizens.
Cédric Tribolet has been working in communications for more than 20 years. After holding positions at Bütikofer & Company, Wirz PR and Sunrise, he co-founded Crafft in 2007, which he is now leaving for his own agency, LikeBerry.
Cédric Tribolet co-founded Crafft (photo: Crafft).