What is discussed in more detail in the video blog

When asked about the success of the campaign and how it is measured, Patric Deflorin emphasizes that humour plays a decisive role. Customers identify with the humorous depictions of claims, which leads to a positive response. The campaign has been used widely over the years, from static sketches to animated films and various media channels. Deflorin emphasizes the importance of humor and thanks the current lead agency Jung von Matt for the successful collaboration.

Luca Schneider, Senior Art Director at Jung von Matt, speaks of the honor of being part of this long-standing and successful campaign. Tina Mons from Jung von Matt emphasizes the partnership-based cooperation with Mobiliar. She explains that the challenge is to constantly develop new situations and show the variety of damage sketches in order to keep the public's attention.

Marcus Zobl from Lumine and Emanuel Ambühl from Ocula talk about the artistic and technical implementation of the light show on the Mobiliar building. Marcus Zobl explains the challenges of projecting onto the metal surface of the building and emphasizes that the light distribution must be even. Emmanuel Ambühl mentions the powerful projectors and the technical implementation of the show.

Overall, those involved emphasized the successful tradition of the campaign, the importance of humor and the partnership between Mobiliar and the Jung von Matt agency.