In a charming everyday scene, the commercial shows a couple browsing through the Lehner Versand online store while relaxing in bed. The bed linen changes with every swipe on the tablet until the couple finally find the perfect design. A visually playful and at the same time appealing production that brings Lehner Versand's extensive range to life in a creative way.

The film is intended to get to the heart of Lehner Versand's brand message: "Large selection. Top prices. 10 branches throughout Switzerland and online at lehnerversand.ch."

With a modern, warm visual language and clear brand management, the commercial presents the brand as approachable, inspiring and typically Swiss - both in-store and in the online store.

The production was developed in close collaboration with Ms. Roth, Head of Print and Store Marketing at Lehner Versand, whose valuable input played a key role in the creative implementation.

In addition to the complete film production, Silverspot was also responsible for media planning and booking on the SRF channels.

The commercial was also produced in such a way that additional social media formats could be created from the filmed material. This enables efficient and cross-media use across all channels. In addition to the main version, a Black Friday version was also created, which optimally extends the campaign during the highest-selling shopping weeks of the year.