Lauschsicht was allowed to accompany the crew of the vacation airline Edelweiss on several rotations and captured what makes the difference for interested pilots. The film "More than just flying" claims to be a hybrid of reportage and image film and aims to convince in the area of employer branding and recruiting with a lot of information content, closeness and authenticity. It is the first time that Edelweiss has provided insights for applicants in this way.

Among other things, Edelweiss offers varied destinations as well as a mixed-fleet flying concept that enables assignments on different types of aircraft on short and long-haul routes, complemented by a familiar working environment. These and many other topics are woven into a storyline that has been implemented with a great deal of productive flexibility on regular flights.

Trust as a prerequisite

Credible content in the area of employer branding is created from within. For the film production, this means becoming part of the crew for a certain period of time. Only through a great deal of trust and experience in the airline sector was it possible to be there in a natural way. This allows the candidates to form their own impression.

Culture as a success factor

It goes without saying that a crew works together perfectly in the cockpit. However, it is not self-evident that a crew also harmonizes on a human level and thus constitutes the culture of a company. This is the result of an application process with a great deal of sensitivity - this film was also produced for this process. It is intended to give interested parties an insight and help them find out whether such a working environment is right for them.

Lauschsicht is a Zurich-based agency and film production company for real stories. The focus is on transparency, authenticity and humanity for fascinating companies.

Responsible at Lauschsicht: Kevin Blanc (concept, direction, camera, producer), Marius Thut (camera), André Seiler (editing, grading, music), Janis Graf (prod. assistance, grip). Responsible at Edelweiss: Tina Schudel (Senior Manager / Talent Management), Marc Aepli (Project Management / Brand Management and Marketing Communications), Nina Wach (Head of Brand Management and Marketing Communications).

Before joining Lauschsicht, Matthias Fasnacht was a partner and managing director at Jung von Matt Play for seven years. Before that, he ran his own company, Intovision, for 14 years. In his new role as Managing Director and Executive Producer at Lauschsicht, Fasnacht can draw on a comprehensive combination of management expertise, creative and conceptual experience and experience with well-known brands.

"There's no question in my mind that today, more than ever, we rely on communication that is honest and unfiltered. In my first conversation with Kevin, I was thrilled that this is also a key motivation for him and has been part of Lauschsicht's DNA since it was founded," says Fasnacht about his new role. "The plan to build a platform for authentic and transparent communication with its own formats was all the more a sign to me that I was in the right place to get off to a passionate start."

Kevin Blanc is also impressed by his new co-business partner: "It quickly became clear that we were a good match. Wavelength, mindset and skillset are a match. I'm really looking forward to fresh ideas, impetus and superpowers for the development of our new offering."

Matthias Fasnacht succeeds Muriel Droz, who co-managed Lauschsicht for nine years as Managing Director and Executive Producer and will take over the management of the Swissfilm Association office in the summer.

The idea of the client and agency for the new employer branding films for Dosenbach Ochsner & Companies was for employees to speak freely and authentically about the company's values in their working environment. For this to succeed, space, time and calm are needed - especially for people who are inexperienced with cameras.

The realization in Habegger's virtual production studio made all this possible, as Lauschsicht writes in a press release. A quiet backdrop for undisturbed conversations between the director and protagonists. An LED wall that made the backgrounds filmed in the stores look real and more time, as there was no need for conversions and location changes. Filming on several Sundays could also be avoided. To underline the authenticity and transparency of the films, additional making-of films are an integral part of the campaign. They are used for the launch of the new job pages and offer job seekers a second narrative level.

The 17 employer branding films form the heart of the new job pages for the retail brands Ochsner Sport, Ochsner Shoes and Dosenbach as well as the administrative unit Dosenbach Ochsner & Companies. The strategy, concept and design of the job pages were created by the Klar agency (Werbewoche.ch reported). Lauschsicht was responsible for the detailed conception, direction, production and post-production of the films and photos.

Responsible at DOC: Désirée Hasler (Head of Human Resources), Jessica Riesen (Team Leader Employer Branding). Responsible at Lauschsicht: Kevin Blanc (concept, director, photographer), Marius Thut (camera, post-production), Moritz Sieber (2nd unit camera), André Seiler (post-production, music), Muriel Droz (producer), Julia Leu (producer, producing), Daniela Koller (hair & make-up). Employer branding: Clear (strategy, concept and design).