Zurich Games is an organizer of functional competitions. At the events, athletes compete against each other in various disciplines. Among other things, they compete in Olympic weightlifting, bodyweight exercises or elements of gymnastics and endurance sports.

CH Media joins as media partner due to a convincing event and sponsoring concept and thus wants to put the Zurich Games on the agenda of interested sponsors.

Radio24 draws attention to the event with various advertisements, integrates it on the online platforms and raffles participation tickets for athletes on all channels. The event is free of charge for spectators.

 

Marketing makes Kyo and Promokant

In addition, the Kyo agency will manage the event organizer's social media channels from April and set up a brand ambassador program for interested sponsors. Promokant will be the exclusive marketer for field marketing measures on the two event days. The two agencies prevailed over their competitors in a pitch.

The annual event will take place in 2021 on September 12 and 13 at the Hardhof sports facility. A move to the SBB main hall of Zurich HB is planned for 2022.

Field marketing activities are advertising measures that are not particularly compatible with social distancing. That's why Promokant is now having face masks with logos produced for its customers. Sampling staff, sales assistants, courier drivers, logisticians and all promoters with customer contact could be equipped with individually printed face masks in the future.

"We think there will be a post-corona chic and masks will be part of our everyday lives," say Alexander and Karin Grote, Managing Directors of Promokant and Kyo. That's why they have set up an online store with designer masks.

The agency heads are of the opinion that medical masks should be reserved for healthcare staff. In the Store there are not the kind of masks that are now being made everywhere. The masks are made from fine, hand-picked fabrics by local tailors to produce face masks. There is also a section for "Masks from around the world".

"As accessories, masks will remind us of the coronavirus era long after it is over. Because after the pandemic is before the flu season," says Grote.

 

The fashion house wants to use it to reach targeted female customers, the majority of whom are activated by such advertising measures. Kyo won the pitch against other agencies and will launch the first of several planned campaigns in February. The micro-influencers used are already fans of the brand and have an organically grown community that responds to posts and stories at an above-average rate. Kyo is the first Swiss agency for micro-influencer marketing.