The Hirslanden private hospital group has been publishing an annual and quality report for several years. This does not focus on the publication of key financial figures. Rather, the aim is to bring the high quality of service provision, quality management and important quality indicators such as patient satisfaction and patient safety closer to an interested audience.
But this interested audience is extremely heterogeneous - from patients to referring physicians to incumbent national councillors - and usually has a tight time budget. For this reason, Hirslanden and Contexta have decided on a quality report that breaks new ground: instead of presenting rather dry quality figures on paper, quality is to be made tangible in an emotionally involving way.
The result is a personal quality report of a fictitious patient. The heart of the report is Vanessa's diary. Vanessa writes about her experiences during a stay at a Hirslanden clinic. As a journalist, she is naturally a curious person and likes to take a look behind the scenes of everyday hospital life. In an attention-grabbing and moving way, quality is thematized in all its dimensions.
Vanessa's Diary is a multi-channel concept including an interactive short film, blog and social media integration. "Unlike in previous years, this year we wanted to consistently focus on the patient's perspective," says Frank Nehlig, Head of Corporate Communications at Hirslanden Group. "This patient perspective and the use of a modern storytelling concept creates maximum proximity and relevance for our reference groups in the process."
Responsible at Hirslanden: Nina Bieli (Project Manager Corporate Communications), Frank Nehlig (Head of Corporate Communications). Responsible agency: Contexta. Production: Dynamic Frame, Zurich. Directed by: Dominik Locher. Photo: Anja Wille-Schori and Claude Gasser. Website/Blog: Comotive, Solothurn.
Werder is responsible for external and internal communication measures, media and information work, public relations and media-related support for the Group's 14 clinics, according to a press release issued on Monday. Peter Werder's team also includes Eveline Pigeat-Stamm as project manager. From January 2012, a further project manager will join the corporate communications team. The 37-year-old Peter Werder joined the health insurer ÖKK in 2006, where he provided communications support for the demerger with ÖKK Basel and subsequently built up the communications department. He previously worked at Jung von Matt (PR and online), at the PR agency Peter Bütikofer & Company, at Wirz and Assai Interactive and at Radio Zürisee. He studied journalism, philosophy and musicology at the University of Zurich and holds a doctorate in political philosophy. Werder is a lecturer at the University of Zurich for communication in the healthcare sector and is an author.
Instead of a "gang advertisement," KSB had the idea of having the wooden wall, which is over 30 meters long and two meters high, designed by young people from a nearby schoolhouse. After contacting several schoolhouses and principals, the project was entrusted to the Hofacker schoolhouse in the Hirslanden district. Within three weeks, more than 40 students from the 2nd and 3rd secondary classes worked out proposals on the theme of "Health and the Future" with great enthusiasm. On Tuesday, July 5, 2011 the time had come. In beautiful summer weather, the young people implemented their ideas on the construction pit wall of the Hirslanden Clinic. During more than ten hours, a creative and colorful wall was created on this day, which will now beautify the view of the construction site until spring 2013.
Responsible at Hirslanden: Andrea Heim-Jocham (Head of Marketing and Communication), Gianluca Rossi (Project Manager). Responsible at KSB war Schlupp Bürge: Mareike Jansen (art direction), Harry Zogg (consulting).
