The traditional Swiss manufacturer Kisag is launching its 2026 digital advertising campaign under the motto «The pleasure maker». In a twelve-part video series, the company positions itself as an indispensable companion in everyday family life. The campaign focuses on those precious moments when Kisag products are far more than just kitchen gadgets: They become saviors of good humor and guarantors of genuine emotions.
When everyday life becomes a stage for pleasure
At the heart of the campaign are 12 professionally produced short videos, which were primarily designed for digital channels and social media. The focus is on the authentic life of a modern family. Kisag deliberately avoids a sterile advertising aesthetic and instead focuses on approachability, humor and a likeable visual language.
«We want to show that indulgence doesn't have to be a luxury item for special occasions, but an integral part of our everyday lives,» explains Alexander Dischö, Head of Marketing & Communications at Kisag. «Our products are designed to make everyday life easier and create specific moments of pleasure that will be remembered.»
Creative cooperation: from the idea to the cut
The strategic concept and the detailed storyboards come directly from Kisag under the direction of Alexander Dischö. Motion Production is responsible for the visual realization. With great sensitivity for rhythm and sound, the stories of the «Genussmacher family» were staged in such a way that they emotionally engage the audience.
With this campaign, Kisag is also underlining its claim to combine innovation with Swiss tradition and joie de vivre in 2026. The videos will be published successively on all popular social media platforms from April.
About Kisag
Kisag is an internationally active company with Swiss-quality branded products that are known far beyond the country's borders. As part of the Vebo Group, the company bears a high level of social responsibility and works together with various local companies that offer sheltered employment. With products for cooking at the table such as rechauds, caquelons, lighters and flambé burners for fondue and raclette as well as practical kitchen gadgets made of silicone and stainless steel and professional appliances such as can openers and hand blenders, the company inspires not only amateur chefs but also ambitious restaurateurs. At the site in Bellach (SO), 26 employees work for over 3,000 active customers every day.
More information: www.kisag.ch
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The traditional Swiss brand Kisag is making a strong statement on the gastronomy scene: since February 1, 2026, top Zurich chef Antonio Colaianni has joined the team as an official brand ambassador. Kisag thus combines first-class kitchen technology with the Mediterranean soul of one of the country's most renowned chefs.
Antonio Colaianni is considered a "fixed star" in the Swiss culinary firmament. With his unmistakable signature - a symbiosis of Mediterranean passion with a French base - he has left his mark on institutions such as Ornellaia, Gustav, Mesa and Clouds. His establishments have regularly been awarded up to 17 GaultMillau points and Michelin stars. Today, he delights guests in his current passion project, the fine dining concept "La Cucina Colaianni" and in the "Trattoria Freilager" in Zurich's Freilager district.
Authenticity as a recipe for success
The partnership is no coincidence: Colaianni has been a convinced user of Kisag products for years. In his demanding day-to-day work, he relies on the reliability and precision of Kisag appliances and kitchen gadgets. "Antonio exemplifies exactly the values that Kisag stands for: uncompromising quality, genuine approachability and pure enjoyment," explains Alexander Dischö, Head of Marketing at Kisag. "He is not only an outstanding chef, but also an expert who knows and appreciates our products from daily practice."
Swiss culinary dream team
The new addition closes a strategic gap in Kisag's ambassador portfolio. Together with long-time Kisag expert Rolf Caviezel, the duo now covers the entire culinary spectrum. Antonio Colaianni stands for classic, Mediterranean high-end gastronomy and Rolf Caviezel remains the specialist for molecular cuisine and innovation. "This synergy embodies everything that Kisag stands for - from proven tradition to modern avant-garde", Dischö continues. The aim of the collaboration is to further consolidate Kisag's brand awareness among gourmets and professionals and to promote the joy of precision cooking.
Kisag is an internationally active company with well-known branded products in Swiss quality. As part of the Vebo Group, it works with various local companies that offer sheltered employment. With its table-top cooking products such as rechauds, caquelons, lighters and flambé burners for fondue and raclette, as well as practical kitchen gadgets made of silicone and stainless steel and professional appliances, it delights amateur chefs and restaurateurs alike. At the Bellach site, 26 employees work for over 3000 active customers.
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