Kinetic Archives - m&k https://www.markt-kom.com/en/tag/kinetic/ The creative side of the economy Mon, 18 Jun 2012 04:37:40 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.3 https://www.markt-kom.com/wp-content/uploads/2024/07/favicon-150x150.png Kinetic Archives - m&k https://www.markt-kom.com/en/tag/kinetic/ 32 32 Madagascar 3: Giraffe Melman gewährt Einlass in Parkhäuser https://www.markt-kom.com/en/markom/madagascar-3-giraffe-melman-gewahrt-einlass-in-parkhauser/ Mon, 18 Jun 2012 04:37:40 +0000 https://www.markt-kom.com/?p=47436

In addition to posters and ePanels in train stations, a special ambient media campaign is being used: the parking barriers in several high-traffic parking garages in German- and French-speaking Switzerland are being effectively redesigned. The long neck of the hypochondriac giraffe Melman now allows surprised drivers to enter the parking garage.
 
Responsible at Universal Pictures International Switzerland: Aline Kuhn (Media/Marketing Planning). Responsible at Kinetic: Anita Brasi (Account Manager). Responsible at Mediacom: Alexandra Jagnow (media planner), Swiss marketer for parking barriers: Michel Murer (M-Concept, Nyon).

 

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