The advertisement, which appeared in the FAZ on June 9, 2017, promotes the book "50 Erfolgsmodelle" (50 Success Models) published by Kein & Aber.
"The more unsettled the situation in the world, the more likely people are to reach for the newspaper, because newspaper as a medium stands for credibility and enjoys great trust," said Sascha Hanke, Kolle Rebbe. The agency manager is this year's jury chairman at Newspapers. Awards. Ad of the year 2017.
This troubled situation addressed by Hanke was directly reflected in the competition - more often than in previous years, the ads submitted also had a political touch, Hanke said.
With the award, the newspaper industry honored creative print advertising for the 33rd time. The recognition from Germany, the largest market for Zurich-based Kein & Aber Verlag, was of course something very special, the company wrote in a statement. After the Swiss ADC Gold and the two A&AD pencils the ad secures its third prestigious award within a very short time. (hae)
The D&AD jury, which met in London over the last two days, awarded the "How to find love (if you're Donald Trump)" ad in the Press Advertising (Tactical Press Advertising) and Writing for Advertising (Writing for Press Advertising) categories.
The Zurich publishing house Kein & Aber is promoting the book "50 Erfolgsmodelle" - das kleine Handbuch für strategische Entscheidungen" (50 models for success - the little handbook for strategic decisions) with a practical decision-making aid for Donald Trump. It helps you to take the right path even in challenging situations and avoid annoying mistakes with regrettable consequences (Werbewoche.ch reported). The sensational ad with Trump's world of thought appeared as a double-page spread in the FAZ and caused quite a stir on social media. The campaign won a gold cube at the ADC Awards back in March (Werbewoche.ch reported).
The whole ad can be downloaded as PDF here:
The joy at Bäckerstrasse (Kein & Aber) and Blaufahnenstrasse (Walker) is huge and they are now excited when the colors of the pencils are announced in two days, Walker said on Tuesday evening.
D&AD (Design and Art Direction) is the English equivalent of the Art Directors Club and is part of Werbewoche's creative ranking. (hae)
Back in 2008, Walker caused a stir with a double-page advertisement in the FAZ on behalf of Kein & Aber (Werbewoche.ch reported). The double-page ad gave tips in the form of a brainstorming graphic on what is okay to say during sex and what is better left alone.
Now the agency has returned with the same design for the same client in the same medium. This time it's about Donald Trump. You see, the US president believes he has a plan. A plan that will finally make the world love him. All he has to do now is make the right decisions. A piece of cake - he believes. Thank God for him (and the rest of the world), there's "50 Models of Success - The Little Handbook for Strategic Decisions". The practical book helps to take the right path even in challenging situations and to avoid annoying mistakes with regrettable consequences. The sensational ad featuring Trump's world of thought has already appeared as a double-page spread in the FAZ, followed by a Twitter flurry.
The whole ad can be downloaded as PDF here:
or via Walker.ag.
Responsible at Kein & Aber: Peter Haag (publisher), Mikael Krogerus, Roman Tschäppeler (authors). Responsible at Walker: Cornelia Nünlist, Stefanie Huber, Catherine Elf, Delia Guerriero, Dan Pieracci, Pius Walker.
The aim was to boost pre-Christmas sales of the Swiss bestseller "50 Erfolgsmodelle - ein kleines Handbuch für strategische Entscheidungen" in Germany. The two-page ad uses a brainstorming graphic to give tips on what is acceptable to say during sex and what is better left alone. On Friday, the ad was placed in FAZ and reached around 951,000 readers, according to Faz.net. Afterwards, various media reported on the subject, including Bild and Sonntagsblick, and helped the advertising message gain high publicity. Since Bild.de offered a PDF version of the double-page spread for download, the ad has spread rapidly across countless websites in German-speaking countries, the agency wrote in a press release on Monday. Among others, it can also be seen in the online edition of the Tages-Anzeiger.
Responsible at Kein & Aber: Peter Haag (Publishing Director). Responsible at Walker: Pius Walker (CD), Nik Hodel (AD), Martin Arnold (text), Patricia Meneghin (consulting).
He resigned from his position in May and sold his shares in the publishing house (Werbewoche.ch reported). Not to Kurer, but to publisher Peter Haag, who has managed the publishing house since Schawinski's resignation. This was reported in the current edition of Schweiz am Sonntag. However, Kurer himself has made a "modest" financial contribution. The former Chairman of the UBS Board of Directors justifies his involvement with private, not economic reasons - his interest in literature. There are no plans for further investments in the sector.
The newspaper raises the question of whether Kurer will also have to act as a reorganizer. Kein & Aber had attracted attention in the past with red figures and capital increases. Kurer does not comment on this. On the Board of Directors, he meets Viktor Giacobbo and Daniel Dunkel, Editor-in-Chief of Schweizer Familie, among others. (hae/SaS)
Image: Keystone
Photo: Keystone
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