Kanada Archives - m&k https://www.markt-kom.com/en/tag/kanada/ The creative side of the economy Mon, Oct 14, 2024 2:52:18 PM +0000 en-US hourly 1 https://wordpress.org/?v=7.1.3 https://www.markt-kom.com/wp-content/uploads/2024/07/favicon-150x150.png Kanada Archives - m&k https://www.markt-kom.com/en/tag/kanada/ 32 32 Gruselfaktor im Supermarkt: Cleverer Werbefilm von Option Consommateurs https://www.markt-kom.com/en/kreativity/kampagnen/gruselfaktor-im-supermarkt-cleverer-werbefilm-von-option-consommateurs/ Tue, Oct 8, 2024 8:18:13 AM +0000 https://www.markt-kom.com/?p=224695

The new advertising film from Option Consommateurs gives you goosebumps - and not just because of the creative allusion to the legendary horror film The Shining. The viewer follows a person with a shopping cart through the supermarket aisles. And suddenly the famous twin girls from "The Shining" appear - a subtle hint that not everything is as harmless as it seems when it comes to shopping. Supermarkets naturally use numerous tricks to tempt us into spontaneous purchases. It's easy to get the feeling that control is slipping away. The commercial was created by the Archipel agency. It was produced by Studio Le Quartier.

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