Justement Archives - m&k https://www.markt-kom.com/en/tag/justement/ The creative side of the economy Mon, 29 Aug 2022 15:28:33 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.3 https://www.markt-kom.com/wp-content/uploads/2024/07/favicon-150x150.png Justement Archives - m&k https://www.markt-kom.com/en/tag/justement/ 32 32 Orell Füssli lanciert juristische Suchmaschine «Justement» https://www.markt-kom.com/en/kreativity/kampagnen/orell-fuessli-lanciert-juristische-suchmaschine-justement/ Mon, 29 Aug 2022 14:33:05 +0000 https://www.markt-kom.com/?p=185153 Justement is the new intelligent search engine for legal research in Switzerland. It recognizes search intentions and delivers relevant results in a fraction of a second. This is intended to make searching and finding arguments more intuitive, faster and easier.

Justement was launched with a campaign that is almost as clever as the search engine itself. It can currently be seen in legal media - in advertisements, a half-cover of Anwaltsrevue, and in banners.

The campaign was created as a collaboration between Justement, the Orell Füssli publishing house and the creatives Simon Kümin, Patrick Viert and DNA.

Responsible at Justement: Philip Stutz (Founder & Managing Director). Responsible at the Orell Füssli publishing house: Marc Bloch Sommer (Growth Manager); Christian Hillig (Program Manager Legal Media). Creative implementation: Patrick Viert (strategy & concept); Simon Kümin (text & concept); Nicolas Schaltegger and Dominik Sieber, DANN (art direction).

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