The agency jim & jim has designed and implemented a comprehensive awareness campaign for ipso!, which, according to its own statements, is the leading provider of private education in northwestern Switzerland. Under the guiding principle «Education with Impact,» the campaign by jim & jim raises the profile of ipso!’s four major schools—IBZ, IFA, HWS, and NSH—and brings their respective strengths to life.
Four educational brands under one roof
Ipso! brings together, among others, the four schools IBZ, IFA, HWS, and NSH under one roof. Together with approximately 1,000 lecturers and teachers, they provide the necessary conditions for more than 5,000 students. The differences and advantages of the individual schools should be communicated and positioned more consistently in the market. The brief given to jim & jim was to develop a communication strategy and an awareness campaign that would sharpen the schools’ public profiles and clearly position their respective strengths.
Strategy: Education That Makes a Difference
Why do people choose to pursue continuing education? Because they want to make a difference—for themselves and beyond. This insight gave rise to the guiding principle «Education with Impact»—a promise that unites while also distinguishing us. Accordingly, each program has its own impact: education that builds, for IBZ; education that connects, for IFA; education that empowers, for HWS; and education that matters, for NSH. Each school thus has its own focus while remaining part of a larger whole.
Creative Approach: Education Takes Place in Real Life
The execution is clear and straightforward: The focus is on people at a pivotal moment—the transition from continuing education to their professional careers. This transition is made tangible visually—in the video through smooth transitions from educational to work environments, and in the images through split screens that show both worlds simultaneously. In just two days of production, a versatile campaign was created featuring five different locations, four main videos, and four key visuals. A modular campaign approach that can be deployed across all channels in countless formats.
Sven Reichhold, Head of Marketing and Sales at ipso!, says: «2026 will not only mark ipso!»s 150th anniversary, but will also feature a well-thought-out awareness campaign that will enable us to position our schools even more prominently in the education market.”
Four schools, four programs, one philosophy
The campaign refocuses attention on the strengths of individual schools and highlights what education should be all about: impact. According to jim & jim, the campaign’s modular approach allows it to be deployed across all channels, from digital advertising to social media and out-of-home media.
Individual videos from the campaign are available at the following links:
Contact at ipso!: Sven Reichhold, Head of Marketing and Sales
Further information on the campaign can be found at www.jimjim.ch/case/ipso-bildung-awareness-kampagne/
]]>Zurich Airport is more than just a transportation hub: with its numerous stores, restaurants and leisure facilities such as the Circle Christmas Village, it is also a bright place for practical and inspiring Christmas shopping, culinary breaks and shared moments in the run-up to Christmas. The campaign focuses on this emotional dimension. "Christmas together. At Zurich Airport." is the claim that captures the unifying and festive experience of the Advent season.
Five target groups, one unifying Christmas feeling
The video campaign comprises five storylines that depict the airport's different target groups - from travelers and shoppers to employees. In addition to the emotional encounter, the focus is also on the versatility of the airport as a place to arrive, store, experience and be together.
Robotic arm for dynamic storytelling
For the main video, Jim & Jim used a robotic arm for the first time, enabling precise movements, smooth transitions and impressive close-ups. By using this technology, the emotional moments of the Christmas season were captured authentically and intensively. The combination of technical innovation and sensitive imagery created a visual result that subtly stages the unifying power of Zurich Airport during the festive season with the commercial variety on offer.
Judith Krepper, Head Marketing, Flughafen Zürich AG: "The airport is a place where people from all over the world come together every day. 'Christmas together' stands for this special feeling and is more than just a slogan. It is our invitation to everyone to experience the Advent season at Zurich Airport. With the campaign, we wanted to show this warmth as well as the diversity of our offer. Jim & Jim achieved this balance with care and powerful images."
Cross-media campaign for more Christmas spirit
The campaign will be widely distributed in order to increase the frequency of airport shopping and promote offers such as the Circle Christmas Village, aviation experiences and Sunday opening hours. The campaign comprises a 40-second main video, five short clips of 20 and 10 seconds each and two key visuals in portrait and landscape format. The campaign will be played out via social media and display, DOOH and posters, cinema spots and the airport's owned channels.
The emotional communication and versatile playout is combined with a clear commercial objective: strengthening awareness of the shopping, gastronomy and experience offer and developing occasional visitors into loyal customers.
Responsible at Jim & Jim: Andrin Buchli (Overall Management, COO and Head of Campaigning), Bianca Stofer (Idea and Concept, Director), Fabio Emch (Idea and Concept, Managing Director), Matthias Kappeler (DOP), Marc Guerraz (AC, Post-Production), Ann-Christine Lindner (Producer), Iocco Cappellari (On Set Production), Aurelio Ghirardelli (Gaffer), Elena Stendardo (Runner & Social Content), Patrik Lindén (Photography), Julia Jauner (Styling), Diego Reiwald (Sound), Giana Schüpbach (Hair & Make-Up), Nina Piede (Hair & Make-Up), Lara Roos (Set Design), Erika Gritzfeld (Post-Production), Simon Hardegger (Color Grading). Responsible at Zurich Airport: Commercial Marketing, Retail Landside.
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The agency jim & jim has implemented a comprehensive campaign for the building technology association suissetec that targets the younger generation with a clear social-first strategy. The association put the implementation out to tender via a two-stage pitch process. The campaign focuses on four storylines that address needs such as teamwork, a good salary, physical challenges and opportunities for advancement.
Head of Marketing Christian Brogli explains: "Trades offer clear advantages over many other apprenticeships: Teamwork is what counts here, and at the end of the day something real and tangible is created. It is precisely these strengths that need to be communicated in a concise and understandable way - and we have succeeded in doing so with this campaign."
The campaign was set up in three multimedia waves. Embedded ads of varying lengths were used on Instagram, TikTok, Snapchat and YouTube, supplemented by display and audio ads. Behind-the-scenes material also ensures proximity and authenticity. The content is available in German, French and Italian.
The landing page toplehrstellen.ch offers young people a clear introduction. Stop-motion videos with the protagonists of the ads guide users further and are intended to retain the high-quality traffic. A/B tests and flexible budget allocation ensure the performance of the campaign.
Ann-Christine Lindner from jim & jim emphasizes: "With this campaign, we are targeting the worlds of young people with relevant short stories. We want to reach people where they are emotionally and geographically. The results of the first wave are clearly above the KPI benchmarks."
Responsible at jim&im: Project management: Alisha Widmer; idea and concept: Alisha Widmer, Angela Ehrsam, Bianca Stofer, Fabio Emch; Producer: Erika Gritzfeld; Director: Yves De Prà; Assisting Director: Angela Ehrsam; DOP: Jonas Steinbacher; Photography: Bianca Stofer; Gaffer: Niculin Felix; AC: Marc Guerraz; Sound: Diego Reiwald; Social Media Content: Gioia Pillittu; Styling, Hair & Make-up: Kim Joëlle Steiner, Julia Jauner; Post-Production: Angela Ehrsam; Color Grading: Erika Gritzfeld; Set Design & Props: Alisha Widmer, Erika Gritzfeld; Copywriting Videoscript: Angela Ehrsam, Yves De Prà, Florian Schneider; Format Editing: Erika Gritzfeld; Campaigning: Ann-Christine Lindner; Overall Lead: Fabio Emch; For suissetec: Christian Brogli (Head of Marketing), Mirjam Viviani (Project Manager Marketing & Communication).
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The measures were designed to make it clear that Uber Eats is now also available in the area where the campaign is taking place. Jim & Jim therefore developed a hyper-local staging that does not look like a large-scale international campaign, but is intended to appear Swiss, approachable and likeable.
The centerpiece of the campaign is a video that celebrates the diversity of the Uber Eats world in Switzerland: From Langstrasse in Zurich to snowy slopes in the mountains. At the center of it all is an Uber Eats driver named Tony.
Parallel to the video campaign, a hyperlocal poster and DOOH campaign is also going live - for over 20 cities throughout Switzerland. In cooperation with the Rod agency, Jim & Jim designed localized headlines that connect the Uber Eats service with the respective city.
During two intensive days of filming, an emotional long version with striking storytelling and snackable short formats for social media were created. The latter are optimized for soundless playback and the short attention spans of digital target groups.
According to the agency, a ten-person production team filmed at five locations with 15 actors and two huskies for that little something extra.
Responsible at Uber Eats Switzerland: Gal Rowienski (Head of Operations), Alex Biniashvili (Growth Manager). Responsible at Jim & Jim: Overall management: Robin Steiner, Project management: Clarissa Crincoli, Idea and concept: Clarissa Crincoli, Chiara Hess, Bianca Stofer, Fabio Emch, Barnabas Kelemen, Jonas Steinbacher and Robin Steiner, On-set production: Robin Steiner, Clarissa Crincoli, Director: Bianca Stofer, Assisting Director: Chiara Hess, DOP: Jonas Steinbacher, Gaffer: Sascha Baysyuk, AC: Marc Guerraz, Sound: Diego Reiwald, Social Media Content: Chiara Hess, Styling: Kim Joëlle Steiner, Hair & Make-Up: Giana Schüpbach, Graphic Design: Angela Ehrsam, Post-Production: Barnabas Kelemen, Color Grading: Barnabas Kelemen and Jonas Steinbacher, Set Design & Props: Tabea Schlauri and Chiara Hess, Copywriting Videoscript: Florian Schneider, Copywriting OOH: Jessica Auer, Format editing: Erika Gritzfeld.
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The campaign presents four different types of excursion, each of which embodies an aspect of the diverse region. Time-out artist Susie stands for relaxation and enjoyment, bucket-list heroine Esther wants to discover the big highlights, experience captain Nick stands for family-friendly adventures and curiosity pioneer Paul explores insider tips and hidden places. These four personas are designed to help users identify with the various experiences in the region and discover their ideal excursions.
Interactive elements and targeted content
The campaign combines video productions with an interactive landing page including a quiz that assigns users to their excursion type. High-quality imagery and static assets ensure a strong visual identity on digital platforms and social media. A competition also offers additional incentives for participation.
Emotions and added value staged digitally
Jim & Jim is responsible for the design and implementation of the content campaign, which uses videos, social media content and playful user guidance to showcase the Lake Zurich region as an attractive excursion destination. The targeted approach to the Swiss target group raises awareness of the destination and encourages interaction with potential visitors.
Responsible at Zürich Tourism: Janine Rupf (Head of Marketing), Andrea Scherrer (Project & Content Manager). Responsible at Jim & Jim: Overall direction: Robin Steiner, project management: Clarissa Crincoli, idea and concept: Melanie Luu, Robin Steiner, Clarissa Crincoli, Carolina Jimenez, Angela Ehrsam, Andrin Buchli, Bianca Stofer, Fabio Emch, on-set production: Robin Steiner, Clarissa Crincoli, Director: Melanie Luu, DOP: Carles Mas Clemente, Gaffer: Barnabas Kelemen, AC: Marc Guerraz, Sound: Diego Reiwald, Photography: Bianca Stofer, Social Media Content: Chiara Hess, Styling, Hair & Make-Up: Kim Joëlle Steiner, Runner: Iocco Cappellari, Art Direction & Graphic Design: Angela Ehrsam, Texting: Florian Schneider, Tobias Imbach, Post-Production: Lea Schnegg, Bianca Stofer, Color Grading: Barnabas Kelemen.
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The so-called hyperdigitalization confronts us with various challenges and opportunities. The younger generations, the so-called hyperconnected customers, were born into this era and are facing up to the ongoing changes. But what makes today's consumers tick and what basic behavioral patterns or needs must a brand pay attention to?
A new study by Jim & Jim and 20 Minuten provides answers. According to the study, the young generation seems to be going through life with a confident attitude, although this youthful optimism appears to be very superficial. Issues such as the current inflationary economic situation, expensive housing or the difficulty of securing financial security cause young people everyday stomach aches and fears about the future. More than half of the study participants stated that, in addition to personal development, work should primarily serve to secure their livelihood. Despite some factors that worry young Swiss people, the mood barometer appears to be more positive than that of their German and Austrian neighbors. The young people were also asked about sustainability:
Instagram remains the most popular social media platform
The younger generation is increasingly consuming news via social media. Instagram is the absolute favorite with a share of 37% of all respondents, followed by the classic news apps with 22% and Snapchat with 15%. The uncomplicated consumption of content is a prerequisite. It can therefore be concluded that an omnipresence on social media platforms or other digital channels is expected nowadays. Although traditional formats such as newspapers or radio are consumed less frequently than social media, the young target group considers them to be more informative or more serious channels.
With its importance as a transportation hub and the associated flair of internationality and adventure, Zurich Airport is well known to the entire Swiss population. However, the airport is still little known for its non-aviation offering.
With a 360-degree campaign, the agency Jim & Jim wants to strengthen the airport's image as a destination for gastronomy, shopping and leisure and anchor it as a love destination among the Swiss population. The campaign aims to focus on the diversity and attractiveness of the airport and actively involve visitors on site.
Cross-media awareness campaign
The focus of the assignment was on the development and implementation of a cross-media awareness campaign, including the activation of visitors on site at Zurich Airport. With the newly developed campaign claim "Everything. And even more." was developed to highlight the airport's diverse range of services. The campaign was implemented in German and English.
Broad spectrum of content
An eight-part video series was also produced to highlight the airport's various offers and invite the target group to discover them. In addition, a mixed video was created with all partners to emphasize the diversity of the offer.
The moving image campaign is accompanied by eight key visuals and prepared in various formats for social channels, online ads, digital steles and posters. A specific video was produced for the ten-metre-wide digital widescreen in the passage to the Circle.
The campaign is rounded off by an AI activation in Airport Shopping. Visitors have the opportunity to create a digital travel diary. Artificial intelligence is used to generate five images based on a photo booth picture, which visitors can then stage at different destinations.
Responsible at Zurich Airport: Mevina Studer, Salome Räber, Erich Brändle. Responsible at Jim & Jim: Andrin Buchli (overall direction), Bianca Stofer, Fabio Emch, Melanie Luu, Andrin Buchli, Kelly Nicole, Tabea Schlauri, Ann-Christine Lindner (idea and concept), Matthias Kappeler (DOP), Gidon Wessner (AC), Andrin Buchli, Ann-Christine Lindner (On-Set Prod.), Bianca Stofer (Director), Chiara Hess (Runner and Social), Patrik Lindén (Photography), Aurelio Ghirardelli (Gaffer), Julia Jauner, Laura Moser (Styling and Hair & Makeup), Bianca Stofer, Gidon Wessner (Post), Simon Hardegger (Color Grading).
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The campaign highlights the diversity of the degree programs and speaks directly to the target audience of the respective continuing education courses. Strong brand colors and large texts were used to attract attention.
The texts are aimed at two trigger points: Either they entice with the careers of internationally or nationally known personalities from the respective industries, such as Elon Musk and Nils Planzer. Or they skillfully use humorous puns that match the respective training courses. A total of eight study areas are advertised in these two ways.
With eye-catching texts such as "You want Elon's job? We can't give you Elon's job, but we can give you the booster for your career" for business informatics and "Be the machine among mechanical engineers." for mechanical engineering, are intended to appeal to potential students.
Each subject is intended to encourage people to find out more online about the further education courses on offer and to choose an individual career path. The OOH and DOOH advertising media are displayed in the schools' catchment areas.
Responsible at Ipso! Education: Sven Reichhold (Head of Marketing). Responsible at Jim & Jim: Robin Steiner (overall direction), Robin Steiner, Kelly Nicole (project management), Robin Steiner, Kelly Nicole, Angela Ehrsam, Joe Frei (idea and concept), Angela Ehrsam (art direction), Jim & Jim, Rod (text). Responsible at Attackera: Emilia Elmer, Kevin Köchli (Media).
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The agency Jim & Jim, specializing in the hyperconnected customer, is bringing in four talented people from Credit Suisse, Ron Orp Agency, Watson and Gruber & Ianeselli. The background for the reinforcement is said to be that several clients have been won for holistic support, which means that more resources are needed.
After successfully completing her Masters in Marketing Management at the University of St. Gallen, Clarissa Crincoli joins Jim & Jim in June 2023 as Consultant and Project Manager. Previously, she worked in Asset Management at Credit Suisse in the Marketing Services department. She has already worked in various companies in the media industry such as Mediakeys and Goldbach as Project and Relation Manager.
Kelly Nicole joined Jim & Jim as a Project Manager and Consultant in July 2023. She has many years of experience as a project manager at Ron Orp and holds a bachelor's degree in multilingual communications.
After a year at Watson News, Chiara Hess is back as content creator and strengthens the team with additional social media know-how. The trained graphic designer completed the one-year all-rounder internship at Jim & Jim until 2021. At Watson, she also worked as a content creator and was the first in-house photographer to create photo reports.
Tabea Schlauri has several years of experience in various agencies such as Gruber & Ianeselli, Aroma, Hauser & Partner and Kaluza + Schmid in Berlin. In June 2023, she joined as Project Manager in the Experiential division and is in the final stages of her Master's degree in Digital Marketing.
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The airport is successfully establishing itself as a desirable destination that combines shopping, dining, excursions, business and much more. The destination of the Fashion campaign was to present the airport's shopping expertise to a wider public.
Under the title "Fashion at Zurich Airport", the Fashion campaign the stage for the third time in the spring of 2023. Selected looks from renowned fashion partners were staged on unique backdrops inside the airport and presented digitally.
Jim & Jim's brief was to design and implement an innovative Fashion campaignwhich was presented both digitally and offline on diverse advertising spaces at Zurich Airport. The agency developed a novel video series under the motto "Fashion at Zurich Airport". The five-part series presented eight different looks from five fashion partners at five locations at Zurich Airport. The videos encouraged the target group to create and develop their own style at the airport.
Content in many variants
In addition to the five brand videos, a mixed video was created this year that unites all five fashion partners. In addition, further social media content was developed in the form of animated image collages. All videos and images were prepared in various formats for platforms such as Facebook, Instagram, YouTube, TikTok as well as for digital screens and posters at Zurich Airport. For the 16-meter long widescreen in the passage to the Circle, a full-screen video was produced especially.
More dynamism through "New Tech
According to Jim & Jim, the campaign relied more heavily on innovative technologies to create a dynamic presentation. A 360-degree camera, specific POV scenarios and NeRF scans were used.
The 360-degree camera opened up an all-round view that harmoniously embedded the models in their surroundings. The POV shots were implemented using various constructions to attach the camera to different devices. NeRF scanning technology, supported by AI tools, generated 3D representations from 2D objects and scenes. These were exported as videos, with camera movements controlled by keyframes. Various model shots were processed as NeRF scans for this purpose.
The video content created was presented in various formats, both at the airport itself and as part of various digital advertisements. In addition to moving image content, the campaign also included a comprehensive collection of photographs that were used for an out-of-home campaign at Zurich Airport as well as on the website and social media.
Responsible at Zurich Airport: Mevina Studer, Erich Brändle, Hanspeter Hunger. Overall management: Andrin Buchli. Idea and conception: Bianca Stofer, Andrin Buchli. DOP: Matthias Kappeler, Johannes Frei. On-set Production: Andrin Buchli. Director: Bianca Stofer. Gaffer: Nicolas Burri. AC: Johannes Frei, Gidon Wessner. Runner: Melanie Luu. Photography: Bianca Stofer. Social Content: Lea Schnegg. Styling, Hair & Make-Up: kim joes. by Kim Joëlle Steiner, Manuela Porcelli. Post-production and color grading: Bianca Stofer, Johannes Frei.
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Today's technological developments and thus the advance of digitization open many doors for young people to make their voices heard on different channels, to exchange ideas with each other or to follow trends emerging on the other side of the world. At the same time, the young generation is marked by crises and struggles with challenges of new origin. The Covid 19 pandemic has clearly left its mark, with young people no longer wanting to deal with the issue, but instead devoting themselves to other future-oriented concerns. What preoccupies young people in their daily lives and how do they deal with the challenges of today and tomorrow? What differences do we see with regard to these issues among young people from Switzerland's neighboring countries?
The "Young Swiss 2023 Study" provides a close-up look at the thoughts and feelings of young people in Switzerland, examining their lives in a variety of ways.
Media usage: Social networks for news
The News & Media Spotlight, for example, looks at the media use of young Swiss people and thus at the question of which channels they use to consume news. Young people are increasingly using social channels such as Instagram, with a share of 41 percent, or Snapchat, with a share of 21 percent of all respondents, to find out about various events or news, while classic formats such as newspapers are being used less and less.
The fast, uncomplicated consumption of content is a prerequisite here. Young people prefer to watch videos, with audio over text. With a share of 57 percent, Snapchat is still far ahead of Tiktok (36 percent) in terms of daily use. The platform BeReal is a major newcomer, which is already used daily by over 22 percent of young respondents.
The study was developed in collaboration with the German youth and trend researcher Simon Schnetzer and in partnership with 20 Minuten. For the study, a quantitative, anonymous online survey is conducted every year, which delivers authentic results and addresses current focus topics from the target group.
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Melanie Luu, a graduate of the Zurich University of the Arts, worked at 20Minutes Fridaybefore joining Jim & Jim. At the agency, she was responsible for various projects, including for EWZ, Ipso Bildung and Zurich Airport. Because of her achievements and commitment, she has now been promoted to Head of Content. "We are a young and diverse team of individuals who all have their own personalities and skills," Luu said. "I look forward to identifying everyone's strengths, supporting and empowering each team member individually so they can reach their full potential and grow."
Bianca Stofer worked for various agencies during her studies before joining Jim & Jim. She also worked as a freelance content creator and photographer for several years. Later, she concentrated completely on her work in the agency and accelerated her rise by working for clients such as Emmi, Flughafen Zürich or Professionhotelgastro.ch. "Managing creative processes and implementing visions is my passion. I'm up for the daily rush of creativity! So right, Stofer says of her promotion.
The agency is constantly expanding its content and creative team and tries to find and promote young talent. In an era of always-on content, it needs people who have mastered new technologies and at the same time bring that certain something. "Our agency thrives on the passion of creative people who can use the whole spectrum of channels and formats and are not afraid to make the new approaches of cross-channel storytelling palatable to clients! We are delighted to be able to take another development step together with Melanie and Bianca," says Fabio Emch, CEO of Jim & Jim.
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