To ensure that the Intercantonal Association for Employee Protection (IVA) and its "Be Smart Work Safe" brand are remembered by its young target group in particular, an iconic mascot with its own series was created in the form of the safety test dummy "Dave", placed and played out on TikTok in a target group-specific manner.
The settings in each episode are as varied as the industries that the IVA supports. Dave's adventures range from an internship as a painter, to security at a festival, to a bakery and a scrap yard. The overriding message: Don't do it like Dave, do it better. Realized with a trendy 80s look reminiscent of A-Team and the like.
The series was launched on TikTok in July and was specially tailored to the brand's presence at selected Swiss festivals.
Responsible at IVA: Sandrine Spina (IVA President), Martine Currat-Joye, Erika Schütz and Samy Grivet (Project Management). Responsible at OgilvyNyuga Karunainathan (graphics), Julia Fuchs, Gabriel Schuster (art direction), Avsar Yildiz, Vincent Geller, Jehmsei Keo (text), Bruce Roberts (creative direction), Yannic Hannover, Delya Köhler, Lisa Kraan, Michela Girola (consulting), Martin Keller, Gisela Widmer (overall responsibility). Responsible at Marty-TrezziniHannah Dobbertin (Director), Aaron Markus Graf (Cinematographer), Gianluca Trezzini, Yves Marty (Producer), Nico Drechsel (Gaffer), Emil Maeder (Edit), Lara Roos, Romina Häner (Production Design).
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With the aim of promoting a culture of accident prevention that reaches apprentices and young employees in particular, the IVA and Ogilvy have launched "Safety Bars", a social-first campaign on TikTok: In music videos, content creators, comedians and artists address and interpret the twelve safety tips of "Be Smart Work Safe BSWS".
T-Ronimo kicks things off: he is one of the ambassadors: inside who are committed to communicating occupational safety - with beats and humor for a serious topic. In his songs, he raps from the perspective of an employee to draw attention to important aspects of preventing accidents at work.
The first "Safety Bars" are now available on the TikTok channels of T-Ronimo and BSWS and will be regularly updated with new songs and safety tips. Other artists such as EAZ and Lakna have already pledged their support and will follow soon.
@t_ronimo Dütschunterricht im 2025
nur so lernets richtig Dütsch
#sketch #comedy #zurich 1TP5Switzerland #tronimo #ypical #school #safetybars #besmartworksafe #werbig
@t_ronimo Wenn Buure rappet würet
welle bruef als nächsts?
@t_ronimo Wenn Fitnesstrainer rappe würet
@t_ronimo Wenn de Buur und Fitnesstrainer sich disset
#sketch #comedy #zurich 1TP5Switzerland #tronimo #ypical #builder 1TP5Agriculture #safetybars #besmartworksafe
Responsible at IVA: René Matter (Head of the Cantonal Prevention Office IVA), Martine Currat-Joye, Erika Schütz and Samy Grivet (project management). Responsible at Ogilvy: Bruce Roberts (Executive Creative Director), Jehmsei Keo (concept, text), Simon Clement (concept, art direction), Vincent Geller (text), Michela Girola, Yannic Hannover (consulting), Linnéa Lindberg, Matthias Mueller (strategy), Christine Rainford, Jonathan Schipper (overall responsibility).
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