Investition Archives - m&k https://www.markt-kom.com/en/tag/investition/ The creative side of the economy Fri, 06 Jun 2025 13:12:11 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.2 https://www.markt-kom.com/wp-content/uploads/2024/07/favicon-150x150.png Investition Archives - m&k https://www.markt-kom.com/en/tag/investition/ 32 32 Foundry für Franklin Templeton: das grosse Ganze https://www.markt-kom.com/en/kreativity/kampagnen/foundry-fuer-franklin-templeton-das-grosse-ganze/ Fri, June 6, 2025 6:02:13 AM +0000 https://www.markt-kom.com/?p=235750

Franklin Templeton, together with the agency Foundry, is implementing a new Europe-wide campaign aimed at financial advisors that positions thematic investing in a broader context. Under the title "See the Big Picture", the campaign aims to draw attention to less visible but fundamental drivers of economic and social transformation - including the increasing demand for energy, the need for smart infrastructure and the expansion of clean technologies.

According to Franklin Templeton, the visual narrative of the campaign stands for forward-looking investing that thinks beyond short-term technology trends. "For us, thematic investing is not about chasing hypes. It's about recognizing long-term changes that affect people's lives and identifying the opportunities for investors to align these with their investment goals," says Heike Andrews, Director EMEA Integrated Marketing at Franklin Templeton.

A central element is therefore a 30-second brand film that deliberately works with AI-generated images. The aim is to make the interplay between innovation, people and the environment visually accessible and to invite a change of perspective.

The campaign is based on findings from conversations with consultants and customers and, according to Foundry, was specifically geared towards their information needs. "Complex topics don't need complicated words. They need stories that are relevant - and effective," explains Sacha Moser from Foundry. Advisors should be able to use the stories to "create real added value in client meetings", he continues.

In addition to the brand film, digital formats, website takeovers, banner advertising and a 15-second TV spot are used.

]]> In eigener Sache: Galledia-Tochterfirma führt ASMIQ.one weiter https://www.markt-kom.com/en/medien/in-eigener-sache-galledia-tochterfirma-fuehrt-asmiq-one-weiter/ Wed, 22 Mar 2023 15:20:08 +0000 https://www.markt-kom.com/?p=195007 ASMIQ AG, operator of the renowned subscriber management system ASMIQ.one, is transferring the continuation of operations to the successor company ASMIQ I/O (www.asmiq.io), a subsidiary of Galledia, as of April 1, 2023. Six employees from software development will be taken over by ASMIQ I/O.

Since its foundation in 2018, ASMIQ AG has focused on the operation and further development of the subscriber management system ASMIQ.one. The cloud-based software solution was developed specifically for Swiss magazine and newspaper publishers. All address preparation and delivery processes as well as their peculiarities in subscription management are fully covered by the software.

Add-ons and APIs enable, among other things, the user management of online portals in ASMIQ.one as well as the connection of third-party systems to the subscriber management system. With ASMIQ.one, ASMIQ I/O can take over a modern software solution that has proven itself in the market and develop it further accordingly. The proximity to the largest independent media company in eastern Switzerland ensures targeted software development. In addition, further services such as subscriber management can be provided by the group of companies.

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