Interhome Archives - m&k https://www.markt-kom.com/en/tag/interhome/ The creative side of the economy Mon, 25 Nov 2024 14:06:08 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.4 https://www.markt-kom.com/wp-content/uploads/2024/07/favicon-150x150.png Interhome Archives - m&k https://www.markt-kom.com/en/tag/interhome/ 32 32 Neuer Auftritt für Interhome https://www.markt-kom.com/en/kreativity/branding/neuer-auftritt-fuer-interhome/ Mon, 25 Nov 2024 10:16:59 +0000 https://www.markt-kom.com/?p=227019

To ensure a consistent brand experience, Interhome has been pursuing a single-brand strategy since spring 2024. The modernized brand is intended to ensure consistent, clear and unmistakable communication across all media, as detailed in a press release.

The bird remains central to the new image and, with its head tilted slightly upwards and its eyes open, is intended to emphasize Interhome's future orientation. As a defining design element, it permeates the entire visual concept and is used creatively in a wide variety of formats.

The revised corporate design with new colors and modern font is reflected in all visual media. In the visual language, Interhome relies on a harmonious layout and authentic, atmospheric images. The new look reflects the brand's values - passion, quality and reliability - for an all-round positive vacation experience that offers guests and vacation home owners confidence and peace of mind.

The brand relaunch will be implemented in stages, with the focus on digital channels such as the Interhome website, the newsletter and LinkedIn presence as well as online advertisements. This will also strengthen the direct booking channels in a targeted manner.

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