Ten years ago, Felix Baumgartner became the first person to parachute down to earth from the stratosphere. To mark this anniversary, Wunderman Thompson has now sent the "My Stratos Jump AR Experience" on its travels for Red Bull, making it possible for everyone.
After the jump in 2012, Wunderman Thompson Switzerland, as a long-term partner of Red Bull Media World, designed and implemented the "My Stratos Jump AR Experience" for the Swiss Museum of Transport. To date, this has enabled the jump from the stratosphere to be recreated as lifelike as possible over 190,000 times. Now everyone has the chance to experience the experience for themselves: thanks to modernized technical equipment and numerous adjustments to the entire setup. The installation has been on tour in Germany and Austria for several weeks. From around mid-November, it will be permanently placed in Hangar 7 in Salzburg.
Responsible at Red Bull: Maximilian Haidbauer (overall responsibility). Responsible at Wunderman Thompson: Anita Roll, Nick-Patrick Herrmann (Consulting), Alisa Lomovceva (Graphic Design), Berni Brungs (Copywriting), Benjamin Franken (Creative Direction), Rabit Rexhepi, Elias Daccarett, Michael Meier (Technology), Curdin Montalta (Desktop Publishing). Responsible at Dekorationsbau Felix AG: Jürg Felix (owner).
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