Why would you rather have a bird in the hand than a pigeon on the roof? There are such comparisons between safety and risk in many languages around the world - and safety always wins. In the latest podcast episode, Hannes Hug, Becca Knobel and Clemens Fachinger from Bühler&Bühler discuss why people are risk-averse and how this can be used in communication.
Bühler & Bühler launched the ten-part podcast at the end of August. Here it goes to the Interview with Werbewoche.ch.
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Are changes of perspective really just a question of optics? Of course not. Framing works not only with images, but also linguistically. This is also evident in measurements. In the fifth episode of the podcast "In a Nudgeshell", Hannes Hug, Becca Knobel and Clemens Fachinger discuss interesting experiments on framing.
Bühler & Bühler launched the ten-part podcast at the end of August. Here it goes to the Interview with Werbewoche.ch.
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The power of words and images is great - but just how great? This is what the Bühler&Bühler agency asks in the current episode of its podcast "In a Nudgeshell". And they discover that even the experts Hannes Hug, Becca Knobel, and Clemens Fachinger, who go shopping, ride the elevator, and more in this episode, were surprised by how serious the influence of words or even music is on actions.
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This week, the Bühler&Bühler agency is fishing with bait in its podcast. After all, it's the selection that decides where the clientele will bite. But in the third episode of "In a Nudgeshell", Hannes Hug, Becca Knobel, and Clemens Fachinger discuss what to keep in mind when fishing for attention and deals.
Bühler & Bühler launched the ten-part podcast at the end of August. Here it goes to the Interview with Werbewoche.ch.
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