The measures were designed to make it clear that Uber Eats is now also available in the area where the campaign is taking place. Jim & Jim therefore developed a hyper-local staging that does not look like a large-scale international campaign, but is intended to appear Swiss, approachable and likeable.

The centerpiece of the campaign is a video that celebrates the diversity of the Uber Eats world in Switzerland: From Langstrasse in Zurich to snowy slopes in the mountains. At the center of it all is an Uber Eats driver named Tony.

Parallel to the video campaign, a hyperlocal poster and DOOH campaign is also going live - for over 20 cities throughout Switzerland. In cooperation with the Rod agency, Jim & Jim designed localized headlines that connect the Uber Eats service with the respective city.

During two intensive days of filming, an emotional long version with striking storytelling and snackable short formats for social media were created. The latter are optimized for soundless playback and the short attention spans of digital target groups.

According to the agency, a ten-person production team filmed at five locations with 15 actors and two huskies for that little something extra.

Responsible at Uber Eats Switzerland: Gal Rowienski (Head of Operations), Alex Biniashvili (Growth Manager). Responsible at Jim & Jim: Overall management: Robin Steiner, Project management: Clarissa Crincoli, Idea and concept: Clarissa Crincoli, Chiara Hess, Bianca Stofer, Fabio Emch, Barnabas Kelemen, Jonas Steinbacher and Robin Steiner, On-set production: Robin Steiner, Clarissa Crincoli, Director: Bianca Stofer, Assisting Director: Chiara Hess, DOP: Jonas Steinbacher, Gaffer: Sascha Baysyuk, AC: Marc Guerraz, Sound: Diego Reiwald, Social Media Content: Chiara Hess, Styling: Kim Joëlle Steiner, Hair & Make-Up: Giana Schüpbach, Graphic Design: Angela Ehrsam, Post-Production: Barnabas Kelemen, Color Grading: Barnabas Kelemen and Jonas Steinbacher, Set Design & Props: Tabea Schlauri and Chiara Hess, Copywriting Videoscript: Florian Schneider, Copywriting OOH: Jessica Auer, Format editing: Erika Gritzfeld.