Previously, Tolukan was communications manager and media spokesman at concert promoter Good News Productions and before that marketing manager at the Blick Group, where he helped shape cooperations and events as well as the evening newspaper "Blick am Abend". Now he is set to hit the ground running - with clients from the fields of culture, gastronomy, advertising, telecommunications, music and retail in St. Gallen, Zurich and Berlin.

He manages media relations and PR for the internationally renowned Swiss house and techno DJ and producer Alci. His approach is to use his work to give companies a soul and develop core messages that get to the heart of the matter in a single breath. The aim is to develop PR strategies that show how to win.

The images and designs for the language and actions of his projects come from graphic artist and illustrator Florian Albrecht and web designer Marco Zellweger

As Managing Director of Hype, the communications specialist supports national and international companies from a wide range of industries. He can also boast a number of competition successes for his work at the agency at the airport, such as the Swiss Dialog Marketing Prize and the Xaver Award.

Daniel Steiner acquired his journalistic know-how as an editor at the St. Galler Tagblatt, as editorial manager at Blick am Abend Ostschweiz and as deputy editorial manager at 20 Minuten Ostschweiz. He is responsible for PR activities and media relations at the trade association SVIT Ostschweiz.

With immediate effect Hype supports the public relations of Billy & Bugga. The scope of duties includes media and press relations, strategic consulting as well as the implementation of various PR measures. 

Billy & Bugga stands for exotic chocolate made in Switzerland, with a lot of love for Brazil. The seven-piece collection includes, for example, a Caipirinha bar with natural cachaça flavor and dried limes.

Hype's mission is to promote the Billy & Bugga brand and range in Switzerland and position it as an alternative to the big chocolate manufacturers.

"The people of Innerrhoden feel a strong connection to their dialect. By speaking it, the Scheidweg garage is emphasizing its own tradition and origins," says Daniel Steiner from Hype in a press release.

For several years now, the garage has been communicating on social media or with the slogan "E betzli meh - fö e rondom guets Gfühl" ("A little bit more - for a good feeling"). "We are an Appenzell company and the majority of our customers come from Eastern Switzerland. Why shouldn't we also publish a brochure in our dialect?" says Mike Bregg, Operations Manager at Scheidweg-Garage.

With the dialect brochure, the Scheidweg garage wants to build a personal relationship with its customers and clearly set itself apart from its competitors. "We've only received positive feedback so far and some people come by just to pick up a copy," says Bregg. 

And this is how the Scheidweg garage describes itself in the brochure: "Öseri Garage is auf em neueschte Stand ond macht als Servicepartner fö VW, Audi, Skoda und VW-Notzfahrzüg meh als gad e gueti Falle". To ensure that every sentence is correct, Hype had the text translated and corrected by Joe Manser, an icon of the Innerrhoden dialect.

The leaflet is full of regional specialties. As not everyone will understand all the text straight away, there is also a page with "a little help for those who don't understand everything". And for those who still only understand Audi, VW and Skoda despite the small translation aid, there is an online Scheidweg-garage.ch/fotege the complete text in High German.

"The season ticket of a lifetime" - tattooed by Berlin tattoo studio Love is Pain. This means free entry to the Berlin Olympic Stadium for the home games of the Bundesliga club Hertha forever. The unusual motif that awaits the lucky recipient not only shows the stadium's famous towers, but also a QR code that replaces the ticket.

Interested fans had until February 8 to apply and convince those responsible with photos, videos or other creative ideas as to why they should be the chosen ones.

The deadline has expired. It remains to be seen who has won. As early as February 6, according to Facebook "several hundred" applications were received.

The only question that remains is whether the QR code access will work for the rest of the chosen one's life. Or can the tattoo be technically retrofitted if necessary?

The campaign has certainly attracted a lot of media attention - daily newspapers and online portals from all over the world have reported on the pore-deep fan love.

However, the idea is not entirely new. Last September, the Hype agency had the same idea for the St. Gallen cultural venue Kugl (Werbewoche.ch reported). Whether the Berliners were inspired by this is questionable - but at least possible. (hae)

A competition was launched to celebrate and publicize the new logo and the new online presence of the St. Gallen cultural venue Kugl. Anyone who gets a tattoo of the new logo will receive free admission for life.

According to the press release, the response was huge. Without even knowing what the new logo would look like, almost 100 interested people responded to the call. They had to explain why exactly they should get the tattoo. In the end, Nicole Kesselring from Arbon won with an emotional declaration of love for the Kugl. One week before the official relaunch, the 24-year-old had the new lettering engraved on her wrist by a tattoo artist in St. Gallen. She was pleased with the result: "I have many fond memories of the Kugl. Now I have a good reason to go there even more."

The relaunch campaign generated a great deal of media coverage and mass discussions on social media. Numerous articles in print and online media as well as radio reports brought the cultural venue to the attention of the public.

Over the past 13 years, the Kugl has established itself as a concert and party venue with national appeal. With the refreshment of the corporate design and the associated campaign, the aim is to ensure better perception and position itself as a multifunctional event location.

Responsible at Kugl: Daniel Weder (Managing Director), Linda Weder (Marketing). Responsible at Hype, agency for text, PR & events: Daniel Steiner (creative direction, overall responsibility), Erol Tolukan (consulting), Marco Zellweger (programming / marcozellweger.ch), Florian Albrecht (design / ffalbrecht.ch).