HWZ Management Archives - m&k https://www.markt-kom.com/en/tag/hwz-management/ The creative side of the economy Wed, 09 Oct 2024 08:04:33 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.3 https://www.markt-kom.com/wp-content/uploads/2024/07/favicon-150x150.png HWZ Management Archives - m&k https://www.markt-kom.com/en/tag/hwz-management/ 32 32 HWZ: Prof. Dr. Brian P. Rüeger ist neuer Rektor https://www.markt-kom.com/en/work-life/jobchange/hwz-prof-dr-brian-p-rueeger-ist-neuer-rektor/ Wed, 09 Oct 2024 08:03:33 +0000 https://www.markt-kom.com/?p=224792
One out, one in—becoming president: Prof. Matthias Rüegg (left) passes the baton of HWZ leadership to Prof. Dr. Brian P. Rüeger. Photo: Courtesy of the publisher.

For more than a decade, Prof. Dr. Brian Rüeger built up and led the Institute for Marketing Management (IMM) at the Zurich University of Applied Sciences (ZHAW), driving its development into the largest university-level continuing education institution in the field of marketing in Switzerland. In 2022, he was recognized internationally by ACEEU as «Male Entrepreneurial Leader of the Year» (runner-up) for his achievements. Prior to that, he gained entrepreneurial experience as a consultant to international companies in the areas of new markets and technologies, as a serial entrepreneur of various high-tech startups, and as Managing Director for EMEA at a publicly traded American company. He earned his Ph.D. in 2015 from the University of Zurich in the field of service innovation and service management in Swiss companies.

A Reliable Academic Partner

«Companies in Switzerland need a university that helps them meet current and future challenges. HWZ graduates are already highly sought after in today’s job market because they are equipped with the latest tools at every level. Numerous decision-makers from various industries have confirmed this to me, and it is also evident in the impressive careers of our alumni. Outstanding work is being done at HWZ at every level. HWZ’s responsiveness and close ties to the business community make it a reliable academic partner for all companies. We will continue on this path and become the most entrepreneurial university in Switzerland,» says the new rector, Brian P. Rüeger. 

"In Prof. Dr. Brian P. Rüeger, we have found the ideal candidate. His impressive track record and entrepreneurial experience make him the perfect successor to Prof. Matthias Rüegg as Rector of the HWZ. We are very much looking forward to working with him.", says Sascha M. Burkhalter, CEO of HWZ.

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