When people talk about electric cars, the focus is often on technical details like range, charging time, and horsepower. For the Ford Explorer influencer campaign, Ford Switzerland and the influencer marketing agency House of Influence deliberately took a different approach: Instead of explaining what the vehicle can do, six Swiss influencers showed on Instagram and TikTok what it feels like to drive it.

Ford Explorer Influencer Campaign: Emotion Over Technology

The goal of the campaign was to imbue the vehicle with emotional appeal and position it as a modern adventure vehicle. The focus was not on the car’s technical capabilities, but rather on the feeling it conveys: freedom and the opportunity to experience small adventures even in everyday life.

To that end, House of Influence collaborated with six influencers from across Switzerland. The selection covered a range of content themes, from family to the outdoors to sports. Instead of a traditional product showcase, the creators incorporated the all-electric Explorer into their daily lives and made it a companion on their personal adventures.

Mountains, Glaciers, and a Foil Tour

For example, the Ticino-based influencer @chiara_berti83 explored Graubünden with her family. The French-Swiss influencer @fanny_lctn shared a post about a trip to a glacier in Valais, while @la.suisse.en.famille shared impressions from an adventurous hike in the mountains, and @benjfriantofficial combined the all-electric Explorer with a foil tour.

This gave rise to a variety of stories that all had one thing in common: the Explorer wasn't the focus as a product, but rather as a catalyst for shared experiences and spontaneous getaways.

«A major advantage of influencers is that they showcase products where they actually matter—in real life. Instead of explaining why the Explorer is a good adventure vehicle, they can make its benefits come to life directly through their content,» explains Elvira Diez, project manager at House of Influence.

Dario Ranalli, Marketing & Communication Specialist at Ford Switzerland, says: «Through the content creators» authentic stories, we were able to show how naturally this sense of adventure and freedom can become a part of everyday life.”

An Experience Instead of Product Promises

The posts are currently being promoted further to increase their reach even more. According to the press release, the campaign demonstrates the potential of influencer marketing for technology-driven products. Influencers not only provide reach but can also place products in an everyday context, thereby highlighting the added value they bring to the lives of the target audience.

The posts are available on Instagram: @fanny_lctn (https://www.instagram.com/reel/DdOSUNwIPtx/), @la.suisse.en.famille (https://www.instagram.com/reel/DdHdkNAsplJ/), @onkelnatur_ (https://www.instagram.com/reel/DdZIiO9ISGO/), @chiara_berti83 (https://www.instagram.com/reel/DdB_SeJtIH2/), @benjfriantofficial (https://www.instagram.com/reel/DdwN8sahPt6/) and @ohheyvivi (https://www.instagram.com/reel/Ddy_Ja2upN-/).

More information: www.house-of-influence.ch

Responsible at House of Influence: Tanja Herrmann (Strategy), Elvira Diez (Overall Responsibility)

Responsible at Ford Switzerland: Julie Garnero (Head of Marketing), Dario Ranalli (Marketing & Communications)

The influencer marketing agency House of Influence, in collaboration with Akzent Prevention and Addiction Therapy Lucerne, has once again launched a cross-cantonal snus prevention campaign—this time, for the first time, under the new name «CheckstDu?!» The campaign focused on a topic that is increasingly on young people’s minds: snus and nicotine pouches. The campaign was commissioned by 14 cantons in German-speaking Switzerland.

Snus in Everyday School Life: An Underestimated Danger

While the campaign had focused primarily on vapes in recent years, the 2026 prevention campaign targeted nicotine pouches, which are often downplayed. Snus and nicotine pouches are increasingly viewed by young people as an inconspicuous trend drug: Since they produce neither smoke nor vapor, they can be used almost anywhere—often unnoticed during the school day or in leisure time. Despite a ban on sales to minors, these products remain easily accessible. Particularly problematic are the often high nicotine levels, which can quickly lead to addiction, especially among young people.

However, the press release states that traditional prevention messaging is often insufficient to raise awareness among young people about these risks. The biggest challenge lies in how the message is delivered: Young people are sensitive to lecturing content—especially on social media.

Humorous sketches instead of moralizing lectures

This is exactly where House of Influence and Akzent Prevention and Addiction Therapy Lucerne came in. Seven creators from the worlds of comedy, lifestyle, and sports educated their communities about the risks of snus—in an authentic, humorous way, without lecturing. Instead of producing traditional educational videos, they created humorous sketches with high recognition value.

For example, influencer @medojx_ posted a sketch titled «People Who Use Snus,» in which a conversation is repeatedly interrupted because one person constantly has to take new snus. The message is conveyed in an accessible way: Snus isn’t cool—it quickly becomes compulsive and unpleasant. In her sketch «That One Snus-Addicted Person,» @alitschiiiii used exaggerated everyday scenes to illustrate how an addiction can manifest itself. @abiilash, on the other hand, staged a schoolyard scenario to highlight the often-underestimated risk of addiction.

«We didn’t want to run a campaign that tells young people what to do or not to do. Our goal was to create content that fits organically into their social media world: humorous, relevant, and shareable. That’s exactly what sparks discussions and raises awareness for an issue that is otherwise often downplayed,» explains Elvira Diez, project manager at House of Influence.

Snus Prevention Campaign Receives Strong Response

To date, the campaign has generated more than 810,000 organic video views across TikTok, Instagram, and Snapchat combined. According to the press release, the average watch time is particularly telling: at 18 seconds, it is said to have broken all previous records. This metric is especially relevant when it comes to prevention topics, as socially important messages require attention and time to have an impact.

«That’s exactly why this is the third time the campaign has been carried out: because we feel that it truly reaches children and teens—in their own world and in their own language,» explains Michaela Christ, project manager at Akzent Prevention and Addiction Therapy Lucerne.

Selected posts from the campaign are available on Instagram: https://www.instagram.com/reel/DYkMYFWsVFE/, https://www.instagram.com/reel/DYwLXeUI2Eg/, https://www.instagram.com/reel/DYkQHAmq87R/ and https://www.instagram.com/reel/DYmxjTXo9lg/.

The «CheckstDu?!» campaign demonstrates how modern prevention efforts can work today: not through bans or deterrence, but through content that is relevant to young people’s lives. Influencer marketing thus becomes not only an advertising tool, but also an effective channel for addressing socially relevant issues.

For more information about House of Influence, visit: https://www.houseofinfluence.ch

Responsible at House of Influence: Elvira Diez (Overall Responsibility), Tanja Herrmann (Strategy) Person in charge at Akzent Prevention and Addiction Therapy Lucerne: Michaela Christ (Project Manager)

In line with the renewed activation of the Switzerland-wide regionality campaign, the existing central idea was transferred to the social media context for the first time. Together with the influencer marketing agency House of Influence, platform-appropriate content was created for TikTok and Instagram that specifically appeals to a young, digitally savvy target group.

Humorous place names meet regional products

Migros already linked humorous place names with its own products in the fall. This approach has now been interpreted together with six influencers from German-speaking Switzerland, French-speaking Switzerland and Ticino and translated into independent social media formats.

The creators traveled to Swiss towns with special names and developed entertaining content with a local connection. The results are videos that rely on spontaneous interactions and linguistic ambiguities. For example, the Ticino creator @mikecasacomedy in Tenero not only explores the question of whether the inhabitants are really as «tenero» - i.e. tender and hearty - as the place name suggests, but also whether Migros products are also «tenero».

In French-speaking Switzerland @louismana Chexbres and played tongue-in-cheek with the assumption that Chavroux goat's cheese was produced there. While in German-speaking Switzerland @norabinki of the village of Egg by asking passers-by about their favorite way of preparing eggs and surprising them directly with products from Migros.

Creative transformation instead of copying

«We found the collaboration uncomplicated and professional. It was fun to continue spinning our regionality campaign with influencers on social media,» says Zoe Venakis, Social Media Manager at Migros.

Together with Migros, House of Influence pursued a clear approach: Existing campaign logics are not copied, but transformed in a targeted manner. «The creative approach via influencers was key, as they translated the campaign idea into their own language. This is exactly what makes content on social media credible and relevant,» explains Elvira Diez, Project Manager at House of Influence.

The content was also advertised to boost organic reach. In total, the campaign has achieved over 4.7 million video views to date.

The campaign shows how existing communication concepts can be successfully transferred to new channels and how creative adaptations can create relevant points of contact with different target groups.

Responsible at House of Influence: Elvira Diez (overall responsibility), Tanja Herrmann (strategy). Responsible at Migros: Bojana Taraba, Graziella Potenza, Vera Havrda, Zoe Venakis.

More information: www.house-of-influence.ch

The umbrella organization Swiss Youth Parliaments (DSJ) relies on digital channels to communicate the results of its latest study. The influencer marketing agency House of Influence was engaged for the first time for the publication of the Swiss Youth and Democracy Monitor 2025. The campaign aims to make the findings of the representative study accessible to a wider young audience.

Breaking down complexity

The current Swiss Youth and Democracy Monitor is entitled "Politically interested young people in a (too) complex world". The study, conducted by the DSJ in collaboration with the research institute gfs.bern, provides a representative picture of young people aged between 15 and 25. Among other things, it examines their trust in political institutions, their political interest, their media consumption and the use of media to obtain political information.

"It is very important to us that the study not only researches young people, but that the findings that are very relevant to them are also made accessible," says Sara Schmid, Co-Managing Director of the DSJ. In order to break down this complexity, the DSJ is working together with House of Influence. The results of the study will be prepared for specific target groups and distributed on TikTok and Instagram in the coming weeks.

Focus on mental health and social media

Influencers from German-speaking and French-speaking Switzerland were recruited for the campaign to explain the study results on channels relevant to the target group. Elvira Diez, project manager at House of Influence, explains: "It was already clear in the kick-off calls that the influencers prioritized two topics in particular from the study results: mental health as a central political concern - especially for young women - and social media as an important source of information. They creatively linked these results with their own experiences and perspectives, thereby creating personal access to the target group. This resulted in content that communicates political issues at eye level."

The first videos of the campaign can already be found on TikTok and Instagram. The detailed results of the Swiss Youth and Democracy Monitor 2025 are available on the DSJ website.

Responsible at House of Influence: Tanja Herrmann (strategy), Elvira Diez (project management). Responsible at DSJ: Yannick Zryd (project management campaign), Sara Schmid & Julia Kopf (project management study).

On behalf of Apleona, the House of Influence agency teamed up with Rau Werbeagentur to create an influencer campaign to promote the innovative Movement apartments on the Stadtsägi site in St. Gallen. The "Stadtsägi" project was developed by Previs Vorsorge, the developer behind the development. Five influencers visited the Movement apartments and showed in reels and TikToks how the living layout can be changed at the touch of a button. Two of the seven published posts went viral and have already achieved over 300,000 views and more than 15,000 interactions purely organically.

The campaign focused on the innovative space concept of the Movement apartments, which offer an alternative use of space to traditional one-bedroom apartments. Thanks to movable modules, different living situations can be created: You can switch between day, night and work mode at the touch of a button.

Influencer and UGC content ensure a high level of attention

The modular apartment concept is aimed specifically at a young, tech-savvy audience due to its proximity to the HSG. Five influencers with a focus on lifestyle and student life were therefore selected for the campaign to produce content for Instagram and TikTok. Two of them created user-generated content (UGC), which was played directly on the Stadtsägi site's channels. Particularly striking: the videos by influencer Emel Akdag (@emel_akdag) achieved over 300,000 views on Instagram and TikTok purely organically. A UGC video on the Stadtsägi site's Instagram channel also achieved more than 20,000 views without any paid support - and that with 200 followers.

"The innovative living concept arouses curiosity and therefore offers the perfect hook for social media content. By allowing influencers from the target group to show in their own words how the concept works and what they like about it, content was created that perfectly suits the target group," says Tanja Herrmann, Managing Director of House of Influence.

These results clearly show that the Movement room concept is a strong content "hook" that captivates users, encourages interaction and makes them watch content to the end.

Efficient performance confirms strategy

The strong organic results were also reflected in the Paid Insights. With an average link-click price of CHF 0.14, the campaign achieved an exceptionally low CPC. This confirms that innovative living concepts in combination with authentic social media content not only generate a high level of attention, but also perform measurably efficiently. In total, the videos on Instagram and TikTok have now achieved over 1 million views.

Links to selected articles:
https://www.instagram.com/reel/DTfTtQZjIt6/
https://www.tiktok.com/@chiarasfacetime/video/7595218642384489750
https://www.instagram.com/p/DTfyp1Ejegw/

Responsible at House of Influence: Tanja Herrmann (overall responsibility & strategy), Jenny Pang (project support) Responsible at Rau Advertising Agency: Oliver Rau (overall responsibility)

Hair growth products are an ongoing topic on social media and the competitive pressure in this segment is correspondingly high. House of Influence therefore opted for a strategic change of perspective: instead of relying on purely aesthetic product presentations or classic testimonials, the focus was on actively involving the community. The participating influencers motivated their followers to test the serum together with them, with the aim of starting the new year with stronger and fuller hair if used consistently.

A clear call to action integrates the product into users' everyday lives in a tangible way, with a goal that stays with them for weeks," explains Elvira Diez, Social Media Project Manager at House of Influence. "This creates an authentic relationship between brand, creator and user."

The twelve influencers from the beauty, family and lifestyle sectors shared their new hair care routine with the Kétec Hair Booster Growth Serum over the course of four weeks. Lifestyle influencer @just.yoli from western Switzerland, for example, showed how she is starting her long hair project and supporting it with the new serum. Family influencer @monikabuser, on the other hand, spoke openly about her hair loss after pregnancy and how she is now setting new care goals with Kétec.

Selected content is additionally advertised to boost organic reach. In total, the campaign has achieved over 1.3 million video views to date.selected posts

@just.yoli: https://www.instagram.com/reel/DQZhttVDGvG/ @monikabuser: https://www.instagram.com/reel/DQMOIRKjAFa/

@ccarlaccristina: https://www.tiktok.com/@ccarlaccristina/video/7568949912528817430

Responsible at House of Influence: Leila Schmid and Elvira Diez (overall responsibility), Tanja Herrmann (strategy). Responsible at Migros: Siegrun Krayer (Project Management), Vera Havrda (Media Manager Digital), Matthias Schneider (Brand Management)

How can a niche product such as an autumnal salad dressing be presented in such a way that it reaches not only foodies but also a wider audience? To accompany the comeback of the seasonal pumpkin & chestnut salad dressing from Bruno's Best AG - a second-generation family business - in an eye-catching way, the influencer marketing agency House of Influence relied on a mix of Instagram and TikTok influencers from the food, family and comedy sectors instead of just classic recipe postings. These covered German-speaking and French-speaking Switzerland. This not only achieved reach, but also content relevance across different target groups.

Content that creates trust

"We deliberately gave the creators the space to address their community in their own way. This creates content that not only performs, but also builds trust - and ultimately has an impact," explains Elvira Diez, Social Media Project Manager at House of Influence.

For example, @heyrabona took his followers behind the scenes of production in Sarnen. In his content, he showed how regional pumpkins are delivered, processed and finally bottled into the finished salad dressing - an authentic look at the origin of the product that is not only interesting for food fans, but also creates transparency. Comedy creator @norabinki, on the other hand, chose a completely different approach: in her typical, humorous style, she presented the dressing in a sketch about modern table manners. A visit to an etiquette expert became a surprising hook to present the product in a playful yet brand-compliant way.

"Genuine authenticity is created when content is not predetermined, but created with conviction. Thanks to the professional support from House of Influence and the creative freedom that the influencers were given, our salad dressing wasn't just shown - it was brought to life. The result: honest, brand-related content that conveys our values and inspires new target groups for seasonal enjoyment," explains Dave Reiser, Head of Marketing at Bruno's Best AG.

Classic food content also included

Despite the broad content focus, classic food content also played a central role in the campaign. Appealing recipe content was used to position the salad dressing not just as a product, but as part of a seasonal culinary experience. This classic approach ensured a high level of relevance, particularly among the target group of consumers with an affinity for cooking and families who rely on everyday cuisine.

The content was distributed organically on the influencers' respective channels and has achieved over 257,000 views so far. What is particularly striking is that the positive tone in the comments indicates that the audience not only sees the content, but actively engages with it.

The campaign underlines how targeted creator selection, paired with content freedom, can lead to effective and credible content, especially for products with a seasonal or explanatory character.

Whether at the lake, at a festival or as an aperitif after sport, White Claw Peach is positioning itself as a refreshing must-have drink for the summer. Ten selected influencers from German-speaking and French-speaking Switzerland presented precisely this message on Instagram and TikTok. To kick off the warm season, the creators from the fields of music, lifestyle and sport shared their personal summer moments with White Claw, generating a total of over 378,000 video views.

The campaign was conceived and implemented by influencer marketing agency House of Influence, which uses a creative storytelling approach to combine brand messaging and lifestyle. The agency has been responsible for influencer activations since White Claw entered the Swiss market in 2021. Influencer marketing has changed during this time: While a combination of different formats such as Instagram stories, reels and classic image posts were used in the past, the focus today is primarily on reels and TikToks.

Instagram stories in particular have lost a lot of their reach and therefore their relevance. Classic image posts are also rarely used in white claw campaigns. "We recommend investing budgets in the promotion of reels instead of Instagram stories in order to generate additional visibility for the brand. At White Claw, we also no longer rely on image posts but on video posts, as these are ideal for conveying the values of the brand and the desired attitude to life," explains Leila Schmid, Head of Campaigning at House of Influence.

Despite all the changes in the social media landscape, one success factor remains constant: the selection of suitable creators who score points with creative ideas, a high target group fit and a personal approach. These aspects also played a central role in this year's campaign. Among others, the action sportsman from western Switzerland has been involved since the first year @benjfriantofficialwho showed off his latest tricks on the foil scooter, followed by a relaxing break at the lake with White Claw Peach. A special highlight of this year's activation was the collaboration with musician @yannick.muller. In the course of White Claw's increasing positioning in the music scene, Yannick composed his own song: "Peach", inspired by the sound of a White Claw can. The song will be officially released in summer 2025.

"We focused on real content right from the start. With real moments, real people and without a lot of chichi. What has changed are the formats: Today, a reel or TikTok simply works better than a classic picture post. But our aspiration has remained the same: To be relevant, remain approachable and authentically convey the vibe of White Claw," explains Jonas Heinrich, responsible at Diwisa , the distributor of White Claw in Switzerland.

All content was also played out as ads to further increase reach. The campaign achieved over 378,000 video views (organic & paid), reached more than 287,000 people and generated an average playback time of 8 seconds, which is well above the industry standard.

The launch of White Claw Peach shows that despite changing platforms, influencer marketing remains an effective tool for achieving high visibility with relevant content and addressing target groups authentically. White Claw is aimed at an adult target group aged 18 and over and stands for conscious, responsible indulgence.

Responsible at House of Influence Leila Schmid (overall responsibility), Tanja Herrmann (strategy), Elvira Diez (project support) Responsible at Diwisa (White Claw Distributor) Jonas Heinrich (overall responsibility), Inga Dziergas (Paid & Content Strategy)

The aim of the campaign was to position the "M-Budget" brand even in times of financial comfort. From August to December 2024, M-Budget and House of Influence showed that saving money and quality can go hand in hand: 15 influencers from Switzerland shared around 50 posts on Instagram and TikTok, showing recipe ideas, money-saving tips and everyday moments - always with a focus on price-conscious living. The individual content ideas were developed in personal brainstorming sessions with the influencers in order to make the collaboration as authentic as possible.

The campaign offered a mix of lifestyle, family and food content that covered the broad target group of budget-conscious family households with children and small households. Influencer Evagaudenz shared insights into her preparations for emigrating to Canada and showed how she is saving up a financial cushion thanks to M-Budget products. Dailydoseofnadja , who lives on the breadline, highlighted how M-Budget helps her to stick to her budget. Juliafandl shared easy-to-make craft ideas for children using only M-Budget products. And Isaline_ackermann provided her community with challenges, such as buying dinner for the whole family for 30 francs.

The campaign reportedly achieved 2 million video views and 27,000 interactions over the five months. Organic distribution was supplemented by targeted advertising of the content. Through authentic content and targeted advertising, M-Budget consolidated its role as a brand for the everyday lives of price-conscious consumers - an important boost in economically challenging times.

Responsible at M-Budget: Christian Keller (Media Manager), Siegrun Krayer (Project Manager Campaigning). Responsible at House of Influence: Leila Schmid (overall responsibility), Tanja Herrmann (strategy).

House of Influence implements the national influencer campaign for Miele. The campaign focuses on the sustainably produced T-shirt for the "Miele x Mode Suisse Award for Positive Impact". This was designed by Maison Blanche founder Yannik Zamboni.

In their Instagram post, the influencers from the fashion and lifestyle sectors draw attention to the good cause and collect donations for the umbrella organization "Frauenhäuser Schweiz & Liechtenstein". Among other things, they integrated l.kiassumbua, Harmoniekmatthey and  Melanielaura one of the limited edition T-shirts in their Instagram reels. All posts will go live in the week before Christmas and will also be promoted through ads to increase reach and further boost sales for the good cause.

According to Cheyenne Steiniger from House of Influence, the campaign is not just about raising awareness for Miele: "This campaign is a wonderful example of how brands like Miele can take real responsibility for sustainability." This is because consumers today expect brands not only to sell products, but also to drive positive social change.

For Andy Oehrli, Director Marketing at Miele Switzerland, the success of the project is paramount: "The 'Shirt for Positive Impact' is an exclusive item of clothing that is more than just fashion. It is a statement of solidarity. For Miele, sustainability and social commitment are not a trend, but a conviction - visible in every detail of this project. "

Responsible at Miele: Lea Fallegger (Brand & Digital Activation Manager). Responsible at House of Influence: Leila Schmid (overall responsibility), Tanja Herrmann (strategy), Cheyenne Steininger (project management support).

To show the diversity of Gatorade, the House of Influence agency chose influencers from a total of seven different sports: tennis, dance, cheerleading, kick-boxing, swimming, athletics and football. This allowed a broad target group to be reached. But there was also a collaboration among the influencers. The 6-time kick-boxing world champion @janoschnietlispach and the tennis player @served.by.dave show each other their sports and train together.

The most exciting sporting moment of the campaign: @noamyaron_ from western Switzerland planned to be the first person to swim the 180-kilometre distance from Calvi in Corsica to Monaco without any assistance. He would have swum continuously for 60 hours. He set off from the port of Calvi on August 24. However, he had to abandon his attempt after 100 kilometers due to unexpected currents and headwinds.

Under the claim "Gatorade fuels you forward", all eight influencers showcased their personal top performances and goals. Athletics athlete @caroline.agnou gave an insight into her daily training. Cheerleader and runner @tonimacaroniii shared her preparations for her first half marathon and a day at cheerleading camp in Barcelona, while footballer @elenirittmann gave her community an insight into her training session.

"The activities of our influencers in various sports illustrate in an authentic, individual way how Gatorade can support athletes as an optimal training companion and help them to reach their full performance potential. Gatorade is not just a drink, it provides the body with the perfect amount of minerals, carbohydrates and fluids that you lose through sweating during training," explains Nicole Brunner, Brand Manager of Gatorade. The Reels and TikToks achieved a total of 1.5 million video views during the campaign period.

Responsible at House of Influence: Tanja Herrmann (overall responsibility and strategy), Athina Sommer (project management support)
Responsible at Gatorade: Nicole Brunner (Brand Manager Gatorade, Aproz Sources Minérales), Celin Meyer, Carmen Habermann (Social Media, Davies Meyer)

Founded in 2017, the Swiss influencer marketing consulting agency is based in Zurich's Seefeld district. The multilingual team advises clients on their influencer projects and builds their own pools of content creators to suit their industry, language and goals. From strategy and conception to selection, fee and contract negotiations, campaign management and customized reporting and workshops, the agency offers all influencer marketing services from a single source. In addition to the campaigns that WebStages implements for clients such as Migros, Helvetia, SWISS and Mercedes-Benz, WebStages is now also the organizer of two conferences. The largest social media marketing conference in Switzerland: the Social Media Summit, which will take place again in Engelberg on November 6 and 7, 2024. And the first Swiss AI marketing conference: the AI in Marketing Conference on March 27, 2025 at The Circle in Zurich.

Since it was founded in 2017, the agency has established itself as an expert in influencer marketing in the Swiss market, according to a press release. This year alone, it has "implemented long-term and multilingual campaigns in a wide range of industries for clients such as Rivella, Migros, Baloise and Burgerstein". With the rebranding and the new slogan "Social Content Strategies. More than Influencer Marketing", House of Influence now wants to emphasize its comprehensive approach.

"Holistic strategies"

"Our new name symbolizes the home for effective influencer marketing that is aligned with holistic social content strategies. We focus on how influencer posts can be optimally created and used to support the overall strategy of our customers," explains founder and Managing Director Tanja Herrmann.

House of Influence offers a wide range of services, which are divided into three categories: consulting, campaigning and education. From selective consulting in the area of influencer search, influencer contracts or influencer strategies to the implementation of multi-year influencer campaigns or internal workshops and webinars on influencer and social media marketing, everything is covered from a single source.

"Over the past seven years, we have been able to build strong relationships with influencers. We use these relationships to ensure the best possible collaboration for our clients and to effectively integrate influencer marketing into their overarching marketing activities," continues Tanja Herrmann.