
For the Glattzentrum's Fashion Months campaign, the creative agency House of Deep designed and implemented a film production that provides an approachable and contemporary approach to the topic of fashion. The project aims to translate fashion into a culturally relevant and visually concise visual language.
At the heart of the campaign is an online spot that pursues character-driven storytelling. Fashion is staged as an expression of identity and attitude. The concept was developed in collaboration with stylist Lauren Isabel, who also plays the lead role in the film and lends the narrative an authentic, personal dimension.
Responsible on the customer side: Kyra Wiederkehr (Lead Social Media Glattzentrum). Responsible at House of Deep: Rodney Chonia (Creative Producer & Overall Project Management), Lauren Isabel (Concept & Cast), Linus von Stumberg (Director & Edit), Gaétan Nicolas (DOP & Production), Simon Sarek (Visual Effects), Nina Cutkovic, Jingle Jungle (Sound Design), Hannes Cullum (Colorist), Aline Bravier (Gaffer), Ryan Falconi (Spark), Elia Grunder (1st AC), Lea Joana (Styling Assistant), Chiara Mai Phuong Bianco (Hair/Makeup).
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With the launch of Europe's largest listening bar, Tutto Niente is opening a new cultural venue for conscious listening and analog sound culture. The creative agency House of Deep provided holistic strategic and creative support for the project and is responsible for the entire 360° campaign.
At the heart of the bar is a custom-made OJAS x NNNN sound system, which provides an immersive, warm and analog sound experience. A special highlight are the first permanently installed ON4 speakers in Europe - an extraordinary milestone for true music enthusiasts. The overall concept is complemented by a separate restaurant area and combines music, space and hospitality to create a holistic experience.

The House of Deep agency developed the complete brand and communication strategy for the launch, including brand narrative, campaign concept, film production, visual language and cultural positioning. The aim was to establish the bar as an independent, forward-looking hospitality and cultural format in Europe.
Responsible at Tutto Niente: Michel Salsi and Ella Ruhr (Co-Founders), Asja Melis (Location Management and Production Management), Lisa Tonolla (B2B Event Management). Responsible at House of Deep: Rodney Chonia (CD and overall project management), Martin Cremate (AD, graphics incl. web design), Lauren Isabel (CD and co-direction), Olivia Maranta (web development), Alexandra Schwarzmann (social media management and performance marketing), Linus von Stumberg (concept, script and direction short format series), Gaétan Nicolas (DOP), Tristan Fontanive (co-director and DOP), Elisha Gyger (head lighting technician), Elia Grunder (lighting technician), Lisa Leutwiler (styling), Ivo Strifsky and Timon Jecklin (assistant to the overall project management).
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