From the hotel to the lodge, the seminar park to the spa and health center - the Hof Weissbad resort offers versatile relaxation in inspiring surroundings. Ammarkt has brought this diversity together under a clear brand umbrella and created a uniform identity.

Based on the developed brand strategy, a new logo, concise sub-brands and a visual language were created to convey closeness and authenticity. The new claim "Arrive. Feel good." gets to the heart of the brand experience.

The revised corporate design can be seen in all communication media - from online, social, OOH, brochures and flyers to POS material. The website relaunch is also visually appealing, user-friendly and consistently geared towards the needs of guests. The new website was technically programmed by Extra Virgin. The cross-media campaign is to follow in the next few weeks.

Responsible at Hotel Hof Weissbad: Susanne and Elias Leu (hosts and management). Conception and creation: Amarket. Programming: Extra Virgin.

The desire to travel is often not about a specific place—but rather a feeling that needs to be awakened. And it is precisely this feeling that is at the heart of Tui Suisse’s branding campaign. It begins where the anticipation of a trip starts—in our minds.

Instead of focusing on traditional landscape shots, the campaign invites viewers to immerse themselves in the moment through their senses: to feel the warm sand beneath their feet, hear the sound of the ocean, or enjoy the sun on their skin.

«Travel offers a wealth of sensory experiences that appeal to our emotions and thus create unforgettable moments. Whether it’s the sight of breathtaking landscapes or the taste of exotic foods—these impressions touch us deeply and make every trip unique. With our campaign, we want to awaken a longing for such experiences and a curiosity to discover our diverse travel destinations,» says Philipp von Czapiewski, Managing Director of Tui Suisse.

The visual language focuses on sensory impressions that evoke a longing for vacation on an emotional level. Light, shadow, and carefully chosen details create an authentic and natural atmosphere, free from over-staged clichés. The result is a concept that not only captures the beauty of vacations but, above all, the longing to finally set off again.

To combine the emotional visual language with clear calls to action, the campaign unfolds on multiple levels: Out-of-Home, point-of-sale initiatives, and live activations create an impact in public spaces, while performance-driven digital advertising leads directly to bookable offers.

Contact at Tui Suisse: Philipp von Czapiewski (Managing Director), Celina Bayer (Head of Marketing), Sarina von Burg (Campaigning & Partner Marketing Specialist), Nerma Klar (Brand Manager), Jashica Jayakumar (Partner Marketing & Campaigning Specialist). Responsible at Andfrank: Vivian Darges, Katie Eugster (Junior Art Director), Ramon Alder (Creative Director), Florian Bienz (Junior Consultant), Florian Bieniek (Brand Director & Media), Nico Strässle (Managing Director), Lorenz Wahl (Image Editing). Contact at Brogleworks: Vanja Surber (Project Manager), Fredi Schütz (COO).

With "Edelweiss Travel Tales", the airline aims to share inspiring travel experiences and provide insights into foreign cultures. The concept: In each episode, Erik Lorenz talks to people who have a close relationship with a travel destination - from authors and adventurers to athletes. The storytelling format is intended to go beyond the classic sights and convey an authentic picture of the destination.

The first episode takes us to Morocco, where the author Muriel Brunswig tells her personal story. Originally arriving in the country as a student, she has built a house there, gives cooking classes and organizes trips. She takes listeners on a journey of discovery through the kasbahs, Moroccan cuisine and the country's best surf spots.

The mini-series comprises a total of over twelve videos, which will be played out over several months on YouTube, TikTok, Instagram and Facebook. The protagonists appear several times and occasionally meet in the videos. Combined as a playlist, this results in an entertaining "soap" that highlights the different guest needs in a pointed way.

The first three published videos with the Fretz family, a Bachelorette party in a prosecco frenzy and Diana & Marco were recorded in the Revier Mountain Lodge Lenzerheide.

Concept: Revier Hospitality Group, Daniel Renggli (CEO, concept), Fabian Weidmann (CMO, concept and direction). Production: UpHill Arosa, Mirko Schadegg (video and editing), Mirielle Salm (light and photos).

Procap is the largest membership association of and for people with disabilities in Switzerland with around 24,000 members in around 40 regional sections and 30 sports groups. Procap Travel specifically supports people with disabilities in making their vacation dreams come true.

The Procap Travel & Sport vacation catalog includes trips for people with disabilities as well as older people with limited mobility. "We check all our offers to see whether they are suitable for people with disabilities," explains Helena Bigler, Head of Travel and Sport at Procap. We also offer supervised group trips where people with different disabilities can travel together - in Switzerland and all over the world. Procap's mission also includes training courses for barrier-free travel - for example at tourism schools.

"Procap Travel is always looking for motivated people who would like to get involved as vacation companions or for sports camps and, of course, donors. We therefore very much hope that we can achieve greater public awareness of this important topic through greater media presence," says Deputy Managing Director of Primcom Sabine Biedermann, who is managing the mandate as a PR consultant. "As Procap Reisen will be celebrating its 30th anniversary in 2025 and Procap Sport will even be 65 years old, the timing is just right."

In view of its 130th anniversary, travel provider Twerenbold has updated its brand identity. The aim of the refresh was to appeal to both existing and new target groups. The Keim Identity agency carried out a touchpoint analysis, an environmental analysis and qualitative interviews with internal and external stakeholders.

The result is a sharpened brand positioning and the new claim "Travel culture that inspires". This underlines the diversity of the offering, which ranges from city breaks to music and bike tours to coach trips. The logo has been carefully modernized while retaining the characteristic features of the brand.

"A brand identity for a company whose success is still based on a strong family commitment must reinforce the joy of carrying a long tradition into the future," explains Christine Keim from Keim Identity. "The employees who carry on this family culture were a valuable indicator for the development of the appropriate brand world."

The new corporate design integrates the distinctive tail of the logo as a secondary design element and is used consistently in online and print media. A new CD manual and numerous applications were created as part of the redesign, including a revised website, catalogs, advertisements and the bus design. The various target groups are addressed with specific communication media that appeal to both sports and cultural travel.

Responsible at Twerenbold: Thomas Meier (CEO), Lisa Schöpfer (Head of Marketing). Responsible at Keim Identity: Christine Keim (brand strategy and communications consulting), Matthias Keim (creative direction), Benjamin Stetter (brand design and UX design), Ariana Patterson (design team). Website programming: Mesch Web Consulting & Design. Automation catalog and advertisements: NC, MyPublish.

The Karl Wild Hotel Rating Switzerland has been carried out annually since 1997 by the journalist and author Karl Wild and published as a book by Weber Verlag. There will be a change in the authorship in 2025: Karl Wild will hand over the hotel rating to the gastronomy journalist and author Andrin Willi.

A hotel rating supplement will also be published for the first time in May 2025 in the NZZ on Sunday will be published. The content of the publisher's supplement will also be available online on the "NZZ Bellevue" lifestyle portal. NZZone creates and markets the publishing supplement and the online content, which should give the hotel rating an increased and optimized presence.

"The Karl Wild Hotel Rating Switzerland is the best-known hotel rating in the country. We are delighted to be working with the renowned NZZ on Sunday the ideal media partner," says Annette Weber, owner of Weber Verlag.

The organization supports the approximately 50 participating hotels with various services. The members are independent Swiss hotels located in different regions and serve various segments - alpine vacation hotels as well as urban business hotels or hotels with comprehensive wellness facilities.

What they all have in common is that they are characterized by absolute top quality, innovation and an uncompromising focus on the wishes of their guests. This common denominator is the unifying element with which the Swiss Quality Hotels Organization stands behind its members and supports them in marketing.

The striking color scheme of the new corporate design is striking. It is a deliberate departure from the previous Swiss red. The color yellow is intended to convey the vitality and youthfulness of SQH. And the colon in the logo is intended as a second feature to symbolize the position in which the organization sees itself: As a partner that helps to create high-quality guest experiences with its services.

From October, the new corporate design can be seen on the new website, which was also created by the Gestalten studio - now located in Zurich's Kreis 4 district. Further marketing and communication measures are planned.

The Travelnews team will continue to work from its own office in Zurich, while the editorial team will remain independent, the statement continues. Marketing, on the other hand, will be handled jointly by the two titles in future in order to combine forces and exploit synergies. The parties have agreed not to disclose the sale price or the terms of the transaction.

"With our start-up mentality, we can Travelnews on the one hand, provide additional spirit for a promising future, and on the other hand, with our experience in the online media sector, ensure the sustainable development of the brand. Travelnews Olivier Chuard, Chairman of the Board of Directors of Nau Media, is quoted in the press release.

Vanessa Bay, Chairman of the Board of Directors and co-founder of Travelnews, is convinced that the partnership with Nau Media could turn the niche portal into a nationally relevant medium: "Nau.ch is the ideal partner to accelerate digital development and implement innovations." She also emphasizes that trust, integrity and long-term relationships with staff, customers and partners are key aspects that are important to Travelnews. "These values are also practiced at Nau.ch," says Bay.

At the end of 2023, Nau.ch launched a series of digital magazines on various topics, including travel (m&k reported). "The travel environment is very popular with both users and customers. Combining the offers in future is a win-win situation for everyone," says Yves Kilchenmann, CEO of Nau Media.

Travelnews went together with the industry portal Travelnews.ch It was launched in 2015 and has since provided news and background information on airlines, hotels, destinations, travel providers, business travel and technology. It is aimed at both industry representatives and travel enthusiasts. The portal reportedly has around 300,000 visitors and around 15,000 newsletter subscriptions.

In 2024, "The Dolder Grand" celebrates its 125th anniversary. As part of this milestone, the Zurich luxury hotel wants to use the opportunity to expand its positioning with strong communication as a visionary five-star hotel with national and international appeal.
Various events surrounding the anniversary offer exciting and varied communication opportunities, they say. With this in mind and in order to anchor its brand image, the Dolder Grand appointed the communications agency Farner as lead agency for PR and communications last March. The aim is to make the hotel better known in Switzerland during the anniversary celebrations and beyond, particularly in French-speaking Switzerland. Farner provides the Dolder Grand with comprehensive support in the form of strategic communications consulting as well as issues and crisis communications.

The official launch of the collaboration between The Dolder Grand and Farner coincided with the start of the anniversary year in May. "Together with Farner, we want to take our external communication to the next level and consolidate our positioning as the 'beacon of urban hospitality', as Claus Schweitzer aptly described our first place in the BILANZ hotel ranking," explains Joachim Schweier, Senior Marketing & Communications Manager at The Dolder Grand.

Taking communication to a new level

Farner already looks after various premium brands. This contract will further expand the client portfolio in the luxury and consumer segment, as the agency writes. "We are proud to be advising the iconic five-star hotel and to be opening a new chapter in communications together with the Dolder Grand," says Toby Felder, Partner at Farner and Lead Marketing & Brand Communications. "The close collaboration with the Dolder Grand is particularly close to our hearts, as we are convinced that outstanding results can only be achieved in co-creation with our clients."

The liquid design concept developed by Evoq with flexible, interlocking elements forms the basis for the Dertour Group's striking new image. This is intended to reflect the strength of the travel group with its more than 130 companies and almost 10,000 employees.

The new design concept stands for a simplified, emotional and international brand experience, enables the seamless integration of all business areas and brands and strengthens the brand perception of the Dertour Group as a unifying corporate brand, the agency explains in a press release. With the new brand, the Group also wants to become more present at travel destinations and thus create a higher brand recognition value in an international context.

Der Touristik Suisse will also change to the new company name Dertour Suisse. However, all tour operator brands and Kuoni travel agencies will retain their names, independent presences, websites and catalogs in their current form.

Responsible for Dertour Group: Lars Bolle (Vice President Group Brand Management), Marion ten Haaf (Head of Corporate Communications Dertour Group). Responsible at the Evoq agency: Ralph Kaebe (consulting); Patricia Müller (design direction).

In the new Blick travel podcast "Usgfloge" Blick presenter Reto Scherrer introduces listeners to destinations around the globe. In the six-part format, Scherrer, a self-confessed vacation grouch, quizzes Vögele tour guides and elicits funny anecdotes, secret destinations and tips and tricks for travelers on the ground.

In the first episode, Scherrer learns all about the beauty of Canada's west coast and must-sees in British Columbia and Alberta. In the following episodes, the podcast heads for Cuba, Rajasthan (India), Colombia, Andalusia (Spain) and Vietnam.

The Blick travel podcast "Usgfloge" is available to listen to on Blick.ch, Spotify and iTunes. A best-of video is also published on the website for each episode, and all episodes are also available on YouTube.