Farner developed a campaign concept in line with EHL's values and designed to ensure effective communication. The mobilizing message is also intended to DNA of EHL communicate: Generate donations, open access to academic excellence for all talents and drive innovation in hospitality. "The aim of '(Em)Power on' was to develop a campaign that reflects the collective drive, solidarity and lasting impact of this initiative," explains Didier Bonvin, Director of Strategy at Farner Western Switzerland.

Sustainably into the future

In contrast to previous initiatives, "(Em)Power on" is based on the establishment of an endowment fund that is intended to finance full scholarships for 10 percent of students and innovative research projects on a permanent basis. Lombard Odier manages this fund professionally and ethically and ensures that it continuously generates income for the benefit of future generations. The campaign expresses the academic excellence and precision of the institution.

With a view to the start of the 2024 fall semester, the content of the social work course at the Zurich University of Applied Sciences ZHAW was expanded. Andy Was Right's comprehensive communication strategy included the revision of the communication concept as well as the conception, implementation, distribution and measurement of a social media campaign. Particular attention was paid to the long-term reusability of the campaign content.

The aim of the campaign was to raise awareness of the Master's program. The creative social media campaign, which ran from early December 2024 to mid-January 2025 on Facebook, Instagram, LinkedIn, TikTok and YouTube, was designed to encourage interested parties to register for information events and ultimately enrol on the Master's degree program.

The campaign, which ran under the slogan "Zmitzt im Läbe", focused on the transformative potential of social work and showed how graduates of the degree program can play an active role in shaping society. Particular attention was paid to the flexibility of the degree program and the compatibility of studies and family. In addition, the innovative focus on complex case work was emphasized, which makes this Master's unique in Switzerland.

According to the agency, the campaign achieved positive results on all platforms: Awareness was significantly increased and traffic to the Master's program website was boosted.

The agency was commissioned with the conception, design and strategic consulting for the project's online presence. The result is a modern, user-friendly website with an appealing design that conveys all scientific information and content relating to the project. With intuitive navigation, visitors can quickly and easily find out about current research approaches and solutions for energy-efficient refurbishment.

Particular emphasis was placed on a visually clear design that is consistent with the identity and scientific approach of the project.

Responsible at ETH Zurich: Chair of Sustainable Construction: Guillaume Habert Project Lead, Alina Galimshina Postdoctoral Researcher, Yasmine Priore Senior Research Associate; Christian Pohl Project Lead ETH USYS Td-Lab. Zurich University of the Coast: Flurina Gradin Project Lead, Patrik Ferrarelli Senior Designer. Wecatch Creative Agency: Kevin Casado Consulting, Delia Guerriero Design Direction, Lucia Trucchi Design, Reto Eller Code & Programming (pixmill), Fabian Christen Code & Programming (pixmill).

The Campus Services department supports ETH members with services in the areas of logistics, mobility, communication and event management. After the advertising for the various services became increasingly independent, the communicative appearance of Campus Services was to become more consistent again and thus create more visibility for the department as a whole and its diverse services. Campus Services should be perceived as a central service provider that competently takes care of the needs of its clients and relieves them of their core tasks.

A performance within a performance

The ETH CD guidelines still had to be guaranteed, but a certain independence and recognizability had to be achieved. A modular concept was to unite the various service offerings and the entire range of topics under a concise formal bracket. A new, binding appearance was to be created for the department, which could be systematically structured and clearly define all applications and offers.

The result: "Service made by ETH"

Together with the communications team, the core messages, topics and offers were defined, which are to be communicated internally and externally. ETH Campus Services offers services that are precisely tailored to the special issues and needs on campus. Services that can only be created and offered at ETH. This claim should be expressed in all communicative measures.

Every idea starts as a sketch

Every project begins as a concept and sketch, even at ETH Zurich. The Campus Services department supports the implementation of these ideas with its services. Translated into a new design system, this means that the basic grid of the ETH CD templates is now used as a formal bracket. The grid lines symbolize a sketchpad and become the defining visual element of the
ETH Campus Services.

The grid connects

The new matrix becomes the connecting design element. This creates a consistent sender across all services and applications. Based on the new framework, a modular system was developed within the ETH CD that provides a clear guidance system for each application while still leaving a certain amount of creative freedom. All elements are precisely aligned and defined according to this grid, and call-to-action elements and disruptive elements are now also integrated.

The complete package realized

The agency also worked closely with the communications team on the implementation. A basic package with templates for all relevant applications and ETH channels was created and a manual for users and designers within ETH, including training, was developed to make the variety of services visible at all central touchpoints.

The services and department now have a uniform appearance and are perceived as much more present, up-to-date and professional.

The ZHAW School of Engineering and its lecturers, most of whom come from industry, offer a highly topical and practical course of study.

Karling conceives, films and realizes a series of films for the School of Engineering that focus on graduates and highlight the advantages of the degree programs in everyday working life.

Two films have already been made, with two more to follow. Karling has also created a film to draw the attention of interested parties to the information events on the Bachelor's degree course.

The films can be viewed in various lengths on social media, YouTube and on the ZHAW website.

Deliberate departure from the victim narrative

Leeway is responsible for the communication of the campaign. The aim of the communication around the awareness day is to impart knowledge and thus provide concrete options for action to superiors, affected and observing persons, so that they can take better and faster action against harassment. In doing so, the agency deliberately decided against "victim communication" and sought a new approach that conveys a positive mood of optimism, as Florin Rüdisühli, campaign manager at Leeway, explains: "This DNA shapes all communicative measures, from the core of the campaign design to the implementation of the cross-media content strategy."

Video message with 34 Swiss rectors

The campaign begins with a strong message. In a joint video message, 34 Swiss rectors speak out against sexual harassment, making it clear that transgressive behavior has no place at their institutions.

This measure was also coordinated and implemented by Leeway. "We are very pleased that this joint action has come about," says Rüdisühli. "The fact that we, as a young agency, were able to expand and strengthen our network throughout Switzerland as a result is a nice side effect."

The University of Basel is a university of international reputation with a broad range of subjects. In research, it focuses on the fields of life sciences, natural sciences and medicine. Founded in 1460, it is the oldest university in Switzerland. In university rankings, it ranks among the best 100 universities in the world.

With the new film, the University of Basel wants to express with a wink of the eye what makes it tick: origin, teaching, research, spin-offs, cooperation with industry, all the way to the most famous honorary doctorate in Switzerland. Seed developed and realized the film in close collaboration with the University of Basel. The film was directed by Adrian Wisard.

The film will be used on the website, social media, and as part of presentations and events.

Responsible at the University of Basel: Bea Gasser, Alessandra Rigillo, Reto Caluori, Matthias Geering. Responsible at Seed Audio-Visual Communication: Adrian Wisard (writer, director, editor), Sebastian Klinger (camera), Bastian Hertel (production manager), Felix Courvoisier (producer).