Simon Benz succeeds Mehdi Guenin, who left the company at the end of September (Werbewoche.ch reported). "We are delighted to have found an experienced professional for Helvetic in Simon. As a communications consultant and former tourism journalist, he has been familiar with aviation for over 14 years and also has a large network of journalists," says Tobias Pogorevc, CEO of Helvetic Airways.
Benz is taking on his new role as part of a collaboration between Helvetic Airways and PrimCom, an agency specializing in tourism and travel, for which he has worked as a consultant since the end of 2014. Previously, he worked for seven years for the tourism trade journal Travel Inside the last two years additionally as deputy editor-in-chief of the MICE magazine. MICEtip.
A native of Basel Land, he holds a master's degree in journalism, film studies and Japanese studies from the University of Zurich.
]]>
As of October 1, 2021, a new challenge in the financial sector awaits Guenin, as he himself writes in a communiqué. He will join Zurich Insurance Group as Media Relations Officer at the Group's headquarters in Zurich.
Guenin, who grew up in Biel, thanks Helvetic Airways for the excellent cooperation: "Be it Helvetic Airways' fleet renewal, topics related to day-to-day operations and business model or various media events - it was a pleasure to support you professionally every time," are his words to the company.
Before Helvetic Airways, the bilingual Frenchman worked for four years as a media spokesman for Swiss International Airlines. From 2008 to 2011, he held various communications positions and was a TV presenter. He studied business administration at the University of Applied Sciences in Neuchâtel and holds a master's degree in corporate communication management from the FHNW.
]]>
With the election of Mehdi Guenin as media spokesman, an important, newly created key position has been filled. "We are very pleased and happy that we have been able to recruit a proven expert in Mehdi Guenin," says Tobias Pogorevc, Chief Executive Officer of Helvetic Airways. In his role, he will be responsible for external and internal communications and will be the first point of contact for all press inquiries. "Mehdi Guenin has in-depth knowledge of the airline industry and knows the mechanisms of the media industry."
The 37-year-old Frenchman, who grew up bilingually in Biel, previously worked for Swiss International Airlines as a media spokesman for four years. From 2008 to 2011, he held various communications positions and worked as a TV presenter. Mehdi Guenin studied business administration at the University of Applied Sciences and Arts in Neuchâtel and holds a master's degree in corporate communication management from the University of Applied Sciences Northwestern Switzerland.
The dream job of pilot is still firmly in the hands of men. With a branded video, Izzy and Helvetic Airways want to make sure it doesn't stay that way.
In the video, third graders are given a seemingly easy task: The primary school pupils are asked to draw people who work for the fire department, work for the police or fly an airplane. Of the 75 drawings, only one shows a woman. The firefighter, pilot and policewoman then enter the classroom - and prove to the perplexed children that the choice of profession has nothing to do with gender.
Helvetic Airways is the Swiss airline with the highest proportion of women - and is always on the lookout for new talent. The video effectively conveys Helvetic's values and, within a few days, collected over 56,000 likes, comments and shares as well as more than 680,000 video views on Facebook and Instagram. "We are being approached about the video from all sides and are impressed by what this type of brand communication triggers," says Helvetic CEO Tobias Pogorevc.
Izzy connects brands with people for its clients and relies on branded videos. The focus is always on an editorially developed idea that effectively conveys the client's strong message or attitude on the social web. By integrating logos into the video and tagging customers in the social posts, the aim is to ensure optimal branding and transparency for the user.
Before each release, Izzy uses eye tracking, brain activity measurement and emotion analysis in its in-house neurolaboratory to test whether the branded video really achieves the desired effect.