Helvetia’s social media campaign is entering a new era: Just in time for the launch of the new Helvetia on July 1, Helvetia and the Zurich-based creative agency Pas Mal have released another season of their shared-apartment series. In three new videos—a longer «hero» piece and two shorter “hub” videos—the focus is on the new brand claim, “It’s safe,” and the bike of pro skier Daniel Yule.

Chaos in Everyday Life in a Shared Apartment as a Brand Message

As usual, the focus is on actor Ramin Yousofzai, who borrows Daniel’s bike and this time even buys a huge lock—true to the motto: «Want to keep everything under control? Sure thing.» The problem: the combination to open the lock is missing. You can see why a policewoman ends up questioning Daniel Yule at the police station on Helvetia’s social media channels.

According to those involved, the hero piece is expected to generate 7.5 million impressions, while the two hub videos are expected to generate 900,000 and 1.6 million impressions, respectively. The videos will be distributed organically and as ads on Meta, TikTok, and YouTube.

Helvetia Social Media Campaign: Continuity as a Strategy

The merger of Helvetia and Baloise, as well as the launch of the new Helvetia brand, marked the start of the new season. According to Tobias Ritter, Communication Manager at Helvetia, there’s no question that the shared-apartment series will continue following the brand integration: «This series has grown over the past three years and has proven that an insurance company can also entertain. There’s no question that we’ll carry this forward into a new era.»

Since 2022, Pas Mal has been developing ideas, concepts, and content with a serial format for Helvetia’s social media channels. The series—which centers on the shared living experience of Helvetia’s winter sports team and actor Ramin Yousofzai—has established itself as a staple of the brand’s communications.

History Before Production

For Jonas Bayona, Creative Director at Pas Mal, the narrative takes center stage: «Over the years, we’ve worked with Helvetia to develop a format that really works. Because it’s genuinely entertaining and doesn’t try to make insurance sound artificially exciting. For us, the story is always the focus, not the scale of the production.» At the same time, the greater production support for this episode was a «nice show of trust.» According to Bayona, users have a good sense of whether something is artificially inflated or whether a team was working with passion and enjoyment.

Pas Mal is a Zurich-based storytelling agency founded by Jonas Bayona and Valérie Gantenbein. The team develops and produces content for brands tailored to the needs of social media—including Ovomaltine, Migros, and Helvetia.

Contact at Helvetia: Tobias Ritter (Communications Manager), Céline Huber (Communications Manager). Responsible at Pas Mal: Jonas Bayona (Creative Director), Valérie Gantenbein (Account Director), Noah Nüssli (Social Video Producer), Nicole Michel (Storyline and Assistant Director), Julia Suter (Project Manager). Responsible for the production: Désirée Wismer (Production/AL), Sven Probst (Director of Photography), Noman Tarar (Assistant Camera), Noah Furrer (Gaffer), Alex Edyvean (Assistant Gaffer), Frédéric Kämpfer (Sound), Oliver Schmocker (Color Grading), Toniq (Audio Post-Production). Cast: Daniel Yule (actor), Ramin Yousofzai (storyline and actor), Catherine Steiner (actress), Hanspeter Rubli (actor).

Helvetia Brand Campaign with a New Brand Essence

With «Sicher geht das,» Serviceplan has developed a new international brand platform for Helvetia, which will go live in Switzerland and Germany on July 1, 2026. The Helvetia brand campaign breaks with the traditional insurance promise: the focus is not on covering claims, but on enabling decisions, progress, and personal courage. For the newly merged company, the launch marks the beginning of a long-term, integrated brand communication strategy.

In a time marked by uncertainty and change, people are finding it increasingly difficult to make decisions. Serviceplan focused on precisely this point when developing the platform: Security no longer means that nothing can happen—but rather that you can still take risks. With this shift in perspective, Helvetia positions itself as a partner that not only provides protection but also actively helps turn personal goals into reality.

Focusing on Life's Big and Small Moments

The campaign centers on moments that people can relate to: moments when they take a risk, make a change, or start something new. Helvetia meets its target audience where they are in life right now. This emotional connection is intended to create relevance and a sense of empowerment. In Germany, the campaign focuses not only on customers but also on sales partners: «Sure, you can do that» becomes the sales partners’ response to their customers’ aspirations.

Markus Bucheli, Head of Marketing & Market Communication at Helvetia, explains: «Our visual diversity reflects the many different life paths our customers take—and embodies an attitude that is deeply rooted in Switzerland: We provide security that inspires courage.»

An integrated approach with a multicolor presentation

The new brand features a fresh look with a vibrant color palette. The consistent multicolor approach is intended to highlight its differentiation from the competition. Marc Hallauer, Head of Branding & Advertising at Helvetia, adds: «With this integrated, international approach, we are laying a strong foundation for a strong new brand. The highly adaptable campaign framework allows us to tailor our messaging precisely to different markets while ensuring consistency.»

«According to those involved, »Sicher geht das” is more than just a campaign—it marks the launch of a long-term, internationally oriented brand platform built on the principle of integrated communication. This platform combines eye-catching brand advertising, product communication, employer branding, and sponsorship with a consistent visual and content-based message.

«Sicher geht das» as a Serviceplan platform for Helvetia

The campaign was launched in two phases: First, an unbranded teaser campaign designed to generate attention and curiosity without immediately revealing the source. This was followed on July 1 by the branded image campaign, which established the new brand platform both visually and in terms of content.

Raul Serrat, CCO of Serviceplan, summarizes: «With »Sicher geht das,’ we’ve developed a platform that makes Helvetia’s brand essence simple, adaptable, and sustainable over the long term. The campaign combines the relevant strategic concept of empowerment with a flexible creative framework, giving the new brand a distinct, recognizable voice across all channels.”

In terms of media, the campaign is broad in scope and designed for the long term. Over the summer, the focus will be on a widely distributed image and awareness campaign. Afterward, «Sicher geht das» will continue through an “always-on” approach until the end of 2026. The campaign will utilize TV, OOH, DOOH, print, social media, and online formats, among others.

For more information about the brand platform, visit www.helvetia.com available.

Contact at Helvetia: Markus Bucheli (Head of Marketing & Market Communications), Marc Hallauer (Head of Branding & Advertising), Yves Thiriet (Head of Brand Production & Services), Jean-Claude Gerspacher (Head of Brand Consulting & Media), Jan Schwob (Project Manager, Branding & Advertising)

Responsible at Serviceplan: Carolina Hoffer, Emily Vasholz, Ennio Cadau, Janina Sigmund, Lucas Conte, Micha Seger, Nadja Tandler, Nathalie Diethelm, Pablo Koerfer, Philip Zsifkovits, Raul Serrat, Roxana Hudson, Stéphanie Weber, Tom Zürcher, Yanik Gygax

Photography and moving image: Hillton (Production), Mona Bertschinger (Executive Producer), Sebahat Derdiyok (Agency Producer), Samuel Morris (Director), Jan Mettler (Director of Photography), Cecil Arp (Photographer), Dennis Gnoni (Editor), Alex Gregory (Color Grading), Jingle Jungle (Sound Studio), Gordian Gleiss / EightƧix (Music)

The Swiss-German expression "Weisch no?" is a familiar invitation to look back together. Personal memories become shared stories that create a sense of community and connection. Whether historical events, technical innovations or cultural phenomena such as music, fashion, design and games - the exhibition shows how memories shape our identity and connect us with one another. The Art Foyer becomes a place where works of art meet everyday objects and stories from past decades. This combination creates an exciting interplay between aesthetic reflection and lived reality.

Works of art as a time capsule

Paintings and drawings from past decades that reflect the social, political or cultural themes of their time and make them tangible meet contemporary art that deals with memory, time and identity. The focus is on the question of how art preserves, interprets and revives memories - a dialog between past and present. With works by Francis Baudevin, Ernst Baumann, Hans Berger, Beni Bischof, Christoph Draeger, Klodin Erb, Marc Elsener, Hans-Rudolf Fitze, Clare Goodwin, Sven Hoppler, Thomas Huber, Ernst Leu, Zilla Leutenegger, Lutz & Guggisberg, Rudolf Maeglin, Stephan Melzl, Hans Obrecht, Alfred Heinrich Pellegrini, Steiner /Lenzlinger, Gustav Stettler, Hans Stocker, Studer / van den Berg, Christian Vetter, Bernard Voïta, Uwe Wittwer, Peter Wüthrich and Teres Wydler

Cheers to the memories

Nostalgic reminiscing can increase well-being and strengthen a sense of community. "Weisch no?" is an invitation to pause and remember the little and big moments in life: the French fries in the garden pool, the Panini picture that was missing for the album, or the trendy shoulder pads of the 80s. Rubik's cube, Monchichi, cassette player, Tigerfinkli, the telephone with dial, the old games consoles - these and many other objects are more than just objects. They are small time capsules which, together with the works of art on display, tell stories and evoke memories of unforgettable moments. The exhibition in the Helvetia Art Foyer offers space for personal and collective memories - and for the realization of how much the past shapes our present and future. An audio guide complements the exhibition.

Opening hours Helvetia Art Foyer: January 8 to May 7, 2026, Thursday from 4 to 8 pm (except April 2, 2026). Admission free Helvetia Art Foyer, St.Alban-Anlage 26, 4002 Basel. Further information at www.helvetia.ch/artfoyer

Helvetia is using the technology as part of a live experiment with Clara, Helvetia's digital assistant in Switzerland. Clara's new chatbot service provides information on insurance, pensions and home ownership. To do so, the software draws on web content from Helvetia Switzerland - for example, product pages or advice articles. Everyone is invited to try out the new chatbot service free of charge.

An experiment

Helvetia clearly describes its new service as an experiment: the company wants to explore the potential of language models such as ChatGPT and find out how customers accept corresponding services. Helvetia Switzerland says it wants to set standards in customer convenience and access. However, the chatbot in no way replaces an individual consultation with a specialist. Helvetia will decide how to proceed with Clara and its GPT capabilities after evaluating the initial findings. You can test the chatbot here: www.helvetia.ch/frag-clara.

80,000 hits per week

In each 45-minute presentation, different aspects of financing, insurance and home ownership will be discussed. The troupe's personal experiences will undoubtedly also be included, as Aron Herz has only recently bought his own home himself.

For Immo World, new ways of communicating: "A format like this is an ideal opportunity for us to benefit from the approximately 80,000 hits the podcast generates each week. This media form allows us to illustrate the diversity of our offering with a concrete example," says Markus Bucheli, Head of Marketing & Communications at Helvetia Switzerland.

Responsible at Helvetia Switzerland: Markus Bucheli, Head of Marketing & Communications; Jens Wiesenhütter, Head of Communication & Content Marketing. Responsible at ImmoWorld: Rebecca Zörner, Head of Eco-Systems; Dusan Dusanovic, Sales ImmoWorld. Responsible agency: Live Fabrik GmbH, Adliswil, Michael Schweizer.