HDK Archives - m&k https://www.markt-kom.com/en/tag/hdk/ The creative side of the economy Wed, 11 Jul 2012 11:07:46 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.4 https://www.markt-kom.com/wp-content/uploads/2024/07/favicon-150x150.png HDK Archives - m&k https://www.markt-kom.com/en/tag/hdk/ 32 32 HDK: Voller Einsatz für Genfer Privatbank https://www.markt-kom.com/en/markom/hdk-voller-einsatz-fur-genfer-privatbank/ Wed, 11 Jul 2012 11:07:46 +0000 https://www.markt-kom.com/?p=47924

If you want to reach the finish line after 24 hours, you cannot afford to compromise on your commitment. According to the agency, the Reyl Group, which is based in Geneva and has branches in Zurich, Paris, Luxembourg, Singapore and Hong Kong, is also committed to this unconditional dedication to its clients. It cultivates a somewhat different kind of banking based on commitment, fairness and innovation.

The advertising campaign realized by HDK for German-speaking Switzerland focuses on the private bank's commitment - "around the clock", so to speak - with three consecutive image subjects that will be launched in June and July 2012. The campaign literally starts with a shot of the Le Mans starting procedure introduced in 1925, in which the drivers had to sprint across the track to their cars. The following subjects take up further aspects of the Swiss Reyl Group.

Responsible at Reyl & Cie Zurich: Thomas H. Dürmüller (Chief Executive Officer Zurich), Renate Waldner (Deputy Director). Responsible at HDK: Thomas Hauser (strategy), Romana Hauser-Bonelli (text/concept), Raphael Baumann (creative direction), Rachel Wicki (consulting).
 

]]> HDK realisiert Neupositionierung der Marke Cash https://www.markt-kom.com/en/markom/hdk-realisiert-neupositionierung-der-marke-cash/ Mon, 23 Apr 2012 07:28:22 +0000 https://www.markt-kom.com/?p=46412

The agency is responsible for the repositioning, the corporate design and an image and product campaign for the new online financial center. At the center of the repositioning is the idea of "cross-picking" developed by Cash and HDK. Cross-pickers are mobile individualists. They choose exactly what they really need from the two worlds of "information" and "banking". As responsible users, they put together their own mix of financial services - online, regardless of bank opening hours or locations.

The financial center for individualists is therefore the central message of the print and online image-building campaign launched on April 23.

Responsible at Cash: André Michel (COO and member of the Executive Board), Silvan Franchetto (Head of Marketing). Responsible at HDK: Thomas Hauser (strategy), Romana Hauser-Bonelli (text/concept), Raphael Baumann (creative direction), Verena Grupp and Maria-Sol Burgener (art direction), Susi Bieglin-Besserer and Jessica Zeder (graphics), Rachel Wicki (consulting).

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