Since this week, "Switzerland's rock station" has been positioning itself with an image campaign. The US rock band Imagine Dragons has been won as a testimonial. The band graces the campaign subjects and can be heard and seen in the radio, TV and cinema spots. The spots feature their hits "Follow You" and "Radioactive," with which the band made their breakthrough ten years ago. Also the new claim of Virgin Radio Switzerland "Classic rock and the best current rock hits".

The campaign will be audible and visible until September 11, 2022, and includes radio, TV and cinema spots, an OOH campaign with gas stations and VBZ Züri-Tram roof branding, display ads, social media and Spotify ads, and print ads.

Responsible at CH Media: Denise Hildbrand (Head of Marketing & PR Entertainment), Laura Ballestrin (Head of Marketing TV Regional & Radio), Jasmine Wasmer (Marketing & Brand Manager), Vanessa Trieb (Polygrapher), Lotta Rübsaamen (Digital Marketing Manager), Raul Steffer (Executive Producer Grips).

CH Media's production unit specializes in the conception and production of moving image and audio content and operates decentrally at the St. Gallen and Lucerne locations. Under the co-management of Raul Steffer (Lucerne location) and Marco Hess (St. Gallen location), the still young unit has already been successful in its first year of existence, according to a CH Media statement.

Stronger focus on core competencies

Now, as of April 1, 2021, Grips will be further developed organizationally and structurally and expanded to include the Zurich location. Marco Hess will take over the management, and Raul Steffer will contribute his knowledge as a cross-site executive producer.

In its market development, Grips intends to focus even more specifically on its three core competencies of studio and outside productions, commissioned video production and commissioned audio production. In the audio segment, Grips is expanding its range to include podcast productions.

In the area of studio and outside production, the unit is taking advantage of synergies arising from CH Media Entertainment's infrastructure, according to the statement. This should enable a unique market presence almost across the whole of German-speaking Switzerland. With the move to CH Media Entertainment's new headquarters and production site in Oerlikon, customers will have the opportunity to realize complex productions in the studios.