With its anniversary campaign "Ski camp stories", the snow sports initiative "GoSnow.ch" is setting an example for snow sports as a Swiss cultural asset. For ten years, the association has been committed to getting schoolchildren excited about winter sports and providing unforgettable experiences in snow sports camps. To mark the anniversary, the new campaign invites people to share their personal memories of previous ski camps. The aim is not only to celebrate the past, but also to awaken enthusiasm for snow sports in the next generation.

At the center of the campaign is a interactive platformwhere the Swiss population can share their experiences from previous ski camps in the form of pictures, texts or videos. The best entries will take part in a competition with prizes including complete ski camps for school classes. The campaign ties in with the special moments that many people remember from their school days - from their first attempts on the slopes to the emotional experiences at camp.

Celebrities such as Olympic champion Tanja Frieden and Martin Nydegger, CEO of Switzerland Tourism, support the campaign and also share their personal ski camp stories. The design of the campaign landing page, in collaboration with the creative agency, was deliberately designed to be both nostalgic and modern in order to emphasize the bridge between tradition and modernity.

Responsible GoSnowOle Ruch (overall project management). Responsible Kargo CommunicationNicole Balsiger (concept, consulting), Jorge Martinez (web design), Fabia Dellsperger (art direction). PhotographyPhil Bucher, Technical implementation websiteGlunz