Goldbach Publishing will now be responsible for brand sales of 20 Minuten as well as for the marketing of Tamedia titles and third-party marketing under the management of Philipp Mankowski. Sascha Müller, previously Sales Director Agency Sales at Goldbach Publishing, will be responsible for brand sales of 20 minutes responsible. This organization will come into effect from July 1, 2023.

Séverine Hubatschek, the 20 minutes led to the new structure, will closely accompany the handover to Philipp Mankowski and Sascha Müller and take on a new challenge within the company from fall 2023.

The SME Sales unit, which was previously also part of Goldbach Publishing, will be run independently under the responsibility of Thierry Furrer as Managing Director. He will continue to look after SME customers across all media.

Goldbach Publishing expands its advertising offering and adds Top Media to its portfolio. Since May, advertisers have been able to access the advertising inventory of Radio Top, Tele Top and Top Online. In this way, a target group of 101,000 radio listeners and 50,400 TV viewers per day can be reached, according to a Goldbach press release. The website, on the other hand, achieves a reach of 555,000 visits per month.

"The cooperation with the top media enables our SMEs to play out their advertising messages, in addition to online, now also via radio and TV," Thierry Furrer, Managing Director Goldbach Publishing, is quoted as saying in the release. "The advertising inventory of Top Medien is a fitting addition to our existing portfolio and perfectly rounds off our 360-degree marketing strategy."

The top media provide a comprehensive public service on topics from politics, business, society, culture and sports with a focus on the regions of Winterthur, Zurich, Thurgau, Schaffhausen and St.Gallen.

Men - the swiss men's magazine will be published three times a year in German and French in 2022 and will be available to the Automobile Revue and the Revue Automobile enclosed.

"We are very proud to be associated with the Automobile Revue and the magazine Men to market two publications from a traditional publisher in the automotive sector," says Philipp Mankowski, Managing Director of Goldbach Publishing. "Goldbach Publishing is thus expanding its offering for advertisers in the mobility sector and in the target group of men. This partnership is another milestone in the diversification of our product range."

"The media from Archithema Verlag ideally complement our offering for advertising customers. This allows us to reach new target groups in the growing market of the home and design sector," explains Philipp Mankowski, Managing Director of Goldbach Publishing

Felicitas Storck, publisher and owner of Archithema Verlag, is also convinced that customers who choose Archithema's titles will benefit from new synergies: "In particular, maintaining the personal exchange with our clients and the high level of understanding for their product and brand worlds, which we value so much, was the focus of our search for partners. Continuing and expanding this will not only be guaranteed in the future, but will take on a new quality via the offer of even more intensive cooperation."

Besides the SonntagsZeitung As the official media partner, the two FIS World Cup races in the Bernese Oberland are reached via other Tamedia titles, such as Tages-Anzeiger, Bernese Newspaper or 24 heuresAs a partner of the races at the Lauberhorn and in Adelboden, we can help to further expand and strengthen the national presence of the two major ski events," says Marco Boselli, Co-Managing Director of Tamedia.

Goldbach Publishing takes over marketing

Journalistic coverage of the events will be at the discretion of the respective Tamedia editorial team. Goldbach Publishing will be responsible for media marketing.

"It's going to be stuttering at Chuenisbärgli in 2022. Not just on the race slope. We are delighted to welcome Tamedia and Goldbach Publishing as their marketing partners for the Audi FIS Ski World Cup Adelboden," says Christian Haueter, Managing Director of the Ski World Cup Adelboden. "The partnership takes the marketing of the Adelboden Ski World Cup races to a new level and helps us to spread the message 'Adelboden and the Bernese Oberland is skiing' throughout Switzerland."

The Hamburg-based publisher's titles are expected to open up attractive environments for advertisers in the food, travel, design & living and luxury sectors, Goldbach Publishing said in a statement. The portfolio includes the brands AW Architecture & Living, The gourmet, Foodie, The Lafer Magazine, The Cornelia Poletto Magazine, the travel magazines Merian, Merian Scout as well as the German edition of Robb Report.

The titles would offer attractive environments in the four competence areas of Food, Travel, Design & Living and Luxury, and are aimed at a diverse audience, according to the release.

"Indulgence, time, passion: the premium brands are a perfect fit for us. We are delighted to be able to give our customers in Switzerland and Liechtenstein access to an exclusive target group and to further develop the offerings together with Jahreszeiten Verlag," says Eva Favre, Head of International Media Goldbach Publishing, summing up the collaboration with Jahreszeiten Verlag.