Glarner Kantonalbank AI Campaign: Your Partner for the Big Moments

There are moments in life when choosing the right bank matters more than ever. Glarner Kantonalbank is capitalizing on this very idea with a new, wide-reaching campaign—and is thereby positioning itself as a partner offering comprehensive solutions for every stage of life. The campaign was executed by the agency AMMARKT, which specifically leveraged its in-house AI expertise.

From childhood to old age

According to the press release, specialized banking services become particularly relevant once income and assets have reached a certain level—which generally corresponds to a later stage of life. However, Glarner Kantonalbank did not want to limit itself to this: The goal was to demonstrate that there are moments throughout one’s entire life that require the highest level of banking expertise.

The two campaign images each show a woman and a man in profile—from childhood through to their later years. Since the two models, who both live in the Glarus region, understandably could not provide profile images from every stage of their lives, AMMARKT used AI to fill in these gaps: The original images, taken in the studio, were artificially «backdated.».

AI as a means to an end—not an end in itself

Philippe Haller, head of marketing at Glarner Kantonalbank, emphasizes that the use of AI was not the main focus: «The fact that AI was used here was not our main focus. But we’re very pleased that, thanks to AI, we were able to bring a good idea to life with high quality and relatively little effort.» According to the press release, the campaign developed by AMMARKT conveys the message in a way that is as simple as it is clear.

For more information about Glarner Kantonalbank, visit https://www.glarnerkantonalbank.ch available.

Responsible at Glarner Kantonalbank: Philippe Haller, Head of Marketing; Tanja Schwitter. Contact at AMMARKT: Thomas Engeli; Vanessa Preisig; Gian Enzler; Jonas Boban; Sabrina Bühler. Photography: Samuel Trümpy Photography.