In the branches of Gidor Coiffure, attention will be drawn to the advantages of Bank Cler's banking app "Zak" during the next month by means of a creative motif. The focus will be on the speed of the app installation, which is compared to a quickly completed hair trim.

This is intended to succeed in a playful way the skillful interplay of message and consideration of the local circumstances and to provide for a striking effect with smirk factor.

Deeper cooperation planned

In addition to the classic advertising campaign, a more in-depth cooperation is also on the agenda. From the second half of 2021, selected offers from Gidor Coiffure will be available in the "Zak" app.

Despite jet lag, openings and photo shoots, Guido Gidor did not miss the opportunity to record two new radio spots during the preparations for his international hairstyle show, as the agency writes in a communiqué. Motivated to the tips, the Swiss star hairdresser gave Gidor's assets an attractive cut and then blow-dried them smooth with the sound engineer. The fashionable creations are now strutting across the airwaves.

To the spot Navigation device.
To the spot Pre-registration.

Responsible at Gidor: Louis Giger jun. (CEO), Maria Jimenez (Advertising Manager). Responsible at Advico Young & Rubicam: Markus Gut (CCO), Thomas Schöb (CD), Andy Lusti, Thomas Schöb (text), production: Selmi Tonstudio, Christof Grunder (sound engineering), Erich Vock (speaker).