With the first campaign, the partners want to offer the people of Geneva and Ticino the opportunity to win a stay in the respective other tourist region. The second competition is aimed at German-speaking Swiss. Quick decision-makers can receive a free train ticket if they visit both destinations in one trip this summer.

"Many Swiss will be booking vacations in their own country this summer," explains Angelo Trotta, director of Ticino Turismo. "Thanks to the partnership action with our colleagues from Geneva, we want to help promote domestic tourism - and on the one hand invite the German-speaking Swiss to visit both other language regions this year. On the other hand, we also want to encourage guests from French-speaking Switzerland to get to know Ticino."

Adrien Genier, Director of Genève Tourisme, is also pleased with the collaboration. "This collaboration shows the complementarity and diversity of the Swiss tourism offer. This summer is the ideal opportunity for our guests to rediscover their own country while enjoying a guaranteed change of scenery."

 

Geneva and Ticino families to discover the other canton

Three families each from Ticino and Geneva (2 adults and 2 children) can win one in the other canton to redeem by the end of the year. The prize includes 2 nights in a 4-star hotel with half board and round trip transportation. The contest will be open from Wednesday on the websites Ticino.ch/letessinvousinvite and Geneve.com is switched on.

 

Quick decision-makers in demand in German-speaking Switzerland

The first 20 families from the German-speaking part of Switzerland who combine two nights in the canton of Ticino with two nights in the canton of Geneva this summer 2020 will receive the train ticket they need on Ticino-geneva.com can secure, free of charge for the whole family.

With a new print campaign, the young Geneva-based agency shows why it is worthwhile to Coffeeshop Birdie to visit: He's known for serving coffee that everyone likes. At least on this point, everyone agrees. The ideal place, then, to settle a conflict over coffee. Cavalcade shows with a wink that even with the most diverse demands, there's always a common denominator - and it's hot, liquid, and smells like roasted aromas. (hae)

The largest grouping of independent pharmacies in German-speaking Switzerland with its health coaches offers this individualized advice tailored to the destination.

The young Geneva-based advertising agency Cavalcade has developed a concept with speech bubbles derived from swimming rings, which motivate dialog around customers' travel plans: "Let's talk about your vacations...". Three different subjects focus on the main themes of sun, digestion and emergency kit.

The campaign has just kicked off and is being used on posters, brochures, flyers, store windows and online advertising.

Responsible at TopPharm: Judith Lanz (Head of Marketing & Communications), Karin Kollmer (Project Manager Marketing & Communications).

This time, too, drawings by schoolchildren made it possible to develop visuals for the entire canton. Cavalcade thus directly addresses the child that slumbers in all of us. From the drawings, a campaign was realized with a total of eight subjects, each of which was signed by its drawer.

With the Predecessor campaign Cavalcade has recently won a "Bronze Cube" at the ACD Annual Awards in New York. Previously, the agency has already won the Swiss Poster Award Bronze and at D&AD secured a Wood Pencil. (hae/pd)

In the category "Design: Posters / Promotional - Series", the young Geneva-based agency wins a "Bronze Cube" with the child-drawn Campaign for the Natural History Museum in Geneva. The sympathetic dinosaurs, created on the occasion of the 50th anniversary, have already been shown at the Swiss Poster Award Bronze and at D&AD won a Wood Pencil.

The ADC Annual Awards are the oldest, continuously held industry competition in the world. The dice were awarded for the 96th time this year and presented at the ADC Gala during New York Creative Week, May 8-12. In 2016, the Art Directors Club ADC merged with The One Club, the non-profit organization behind The One Show award. The newly formed entity now hosts both competitions. (hae)

Since Monday, the campaign created by the Geneva agency is visible throughout the country. It adapts to the most important moments of the day. "Even when things get tight, there's always room for a smile!" reads, for example, during the morning streetcar ride.

The campaign is used on public transport, e-boards, posters and digital advertising media. In addition, the six-pack packaging was adapted accordingly to spread the good vibes instore as well.

Responsible at Eckes-Granini: Oliver Staerkle; Sarah Gaille. Responsible at Cavalcade: Julien de Preux (AD) and David von Ritter (text concept), Mathilde Veuthey (graphics), Nina Hugentobler (consulting). Media Agency: Zenith-Optimedia Nyon; Allison Gelly, Guillaume de Grave, Sharannath Mohanram. Online implementation: Antistatique Lausanne, Julien Balsiger.

This first one is a pain campaign. The pain, which is not unbearable, but plagues so many people in everyday life.

The young Geneva-based advertising agency Cavalcade has developed a concept around voodoo dolls. These symbolize pain in an emotional way and put the spotlight on the TopPharm health coach as a solution provider: "No matter where your pain comes from, we help".

The campaign is visible from this week and has been declined on posters, brochures, flyers, online advertising media and an animated film. In addition, children can participate in a painting and crafting contest to win their personal doll creation.

Responsible at TopPharm: Judith Lanz (Head of Marketing & Communications; overall responsibility); Karin Kollmer (Project Manager Marketing & Communications; project responsibility). Responsible agency: Cavalcade.

The largest grouping of independent pharmacies in German-speaking Switzerland is betting on the "Romandie" card. After a pitch, the Cavalcade agency was awarded the mandate for the next thematic campaign.

This decision consolidates the creative and national ambitions of the young Geneva agency, according to a statement. The first creations will be unveiled in January 2017 on ads, posters, POS of 120 pharmacies and digital.

During Advent, the main facades of the two Globus buildings in Geneva and Zurich Bahnhofstrasse shine with a huge light installation on the theme of "Swiss Christmas", complementing the city's Christmas illuminations. In close cooperation with Hauser & Partner, the agency for three-dimensional communication from Dübendorf, the largest animated LED façade lighting of this kind in Switzerland was created.

More than 11,000 globes were installed especially for Globus for the Christmas light displays on the 500 square meter light curtains. Each individual LED ball of the animated light show can be controlled individually.

The animations on the facades are a stylish addition to the Christmas lighting and contribute to the fascinating atmosphere in the cities of Geneva and Zurich.

Responsible at Globus: Marc Engelhard (overall responsibility), Sven Jasper (project management), Anita Lussmann-Aragao (art direction), Roger Buess (construction management), Marcela Palek (media office), Daniel Kunz (managing director Globus Zurich), Nadim Dziri (managing director Globus Geneva). Responsible at Hauser & Partner: Suzana Jotovic (overall responsibility), Tobias Venzin (project management), Sandra Neff (art direction), Richard Hänni (operations director), David Holton (engineering), Karin Lüthi (production planning), André Bär, Peter Bollinger, Marcel Ribbe, Frank Sutter (production team).

Contemporary art, music, fashion, gastronomy: Geneva has a wealth of events, but many people remain trapped in their domestic habits. Geneva's cultural magazine Go Out is calling for people to discover another side of everyday life as well, and is therefore launching a campaign. The call: Get out and discover the city of Geneva in all its diversity. The subjects show abandoned apartments whose inhabitants are just discovering and experiencing Geneva.

Responsible at Havas Genève: Gabriel Mauron (Creative Director); Thibaud Genevois (Copywriter); Pierre-Olivier Gardello, Simeon Brandner (Art Director). Photographer: Pedro Neto. Photolithography: Scan Graphic.

The TGV-Lyria rail company is promoting its new "Hi-Five" offer. The target group for this new package is young people under the age of 26. By traveling in groups of 3, 4 or 5 people, they benefit from special preferential fares within Switzerland and France. In the course of this, TGV-Lyria has again decided to cooperate with Havas. The two have already been working together since 2008. Havas was entrusted with the development of the entire campaign, which included both the naming and the conception up to the launch of the offer, as well as digital measures. The name "Hi-Five" is universal, understandable in all languages and up-to-date. Images of the young travelers via Instagram are used for the campaign.

Responsible at Havas Genève: Gabriel Mauron (creative director); Simeon Brandner (art director); Thibaud Genevois (conception); Alexis Mouthon (consulting).

Culture flourishes in Geneva. The city is known for its theaters, bars, public beaches, parks, festivals and concerts. Despite a positive budget, the new government decided in 2016 to cut social and cultural spending. This decision threatened the survival of many cultural institutions and occasions.

Although Geneva's electorate had the opportunity to speak out against the planned cuts at the ballot box, most people took little interest in the vote. Instead, they preferred to enjoy the summer in the city to the fullest, with all its threatened benefits.

In response to the lack of interest, the agency Cavalcade launched the campaign "Ripping Instagram appart". On Instagram, all the pictures were collected, which showed the threatened places and events. The photos were "ripped" and accompanied by an explanation: "Hello @xxx. Do you like this place? Then vote NO on June 5 against the proposed cuts. #unevillequivit".

Hundreds of images were torn up and reposted. With success: At the ballot box, 60 percent of the votes were against - and thus the salvation of many cultural events and institutions.

Responsible at Cavalcade: Julien de Preux, David von Ritter (Creative Directors); Karim Merzoug (Motion design).