Part of the French-speaking press since 1971, Générations Plus has positioned itself as the leading magazine for senior citizens in French-speaking Switzerland. With an increase of 10,000 readers this year and a total readership of 105,000 readers (Wemf), the magazine has a consistently stable readership. Demographic trends and changes in habits have played a key role in the decision to make this change.
A qualitative leap
The new concept defines Générations as the magazine for all French-speaking Swiss over 50. The team of the monthly magazine has completely revised its content and structure and introduced new sections. New journalists have joined the générations team, additional infographics supplement the editorial section, while surveys and services (health, money, family, etc.) continue to emphasize the commitment that defines the magazine. The layout and logo are characterized by a modern, clear and dynamic design, which was created by the company Enzed from Lausanne.
Interaction between the magazine and the website has also been strengthened, allowing even better integration of the "silver surfers" who make up Générations' online community.
The new concept also goes hand in hand with a new communication campaign, which is based on the company's own understanding of age. Générations defines old age as the start of a long phase of active living, characterized by fun and the gathering and sharing of new experiences. True to the motto: age is not what society "prescribes", but what everyone makes of it with their behavior, wishes and experiences. générations magazine accompanies its readers on this journey, showing ideas for life (new baseline) without losing sight of its main task: To remain the opinion leader of a community that will grow exponentially. The campaign will be implemented as a 360° communication campaign with events and measures on TV, in the press, on the Internet, etc.