The General Assembly of the IAB Switzerland Association took place once again on August 27 at the Razzia restaurant in Zurich. In his welcoming address, IAB Switzerland President Martin Radelfinger spoke positively about the past year and the association's current course. One of the major highlights of his review of 2023 was the sold-out DEX23 digital conference.

However, IAB Managing Director Urs Flückiger also pointed out how competitive the market for training providers has become, which has had a direct impact on the IAB Academy's income. Although revenue in 2023 slightly exceeded that of the previous year, the association is currently revising all training courses. The Executive Leadership course will be the first to be launched with a new concept in 2025.

Relaunch for Advisory Board, new Next Generation Circle

The Annual General Meeting also voted on various proposals from the Board of Directors. For example, the IAB Advisory Board will undergo a relaunch and will now have an external head as the Advisory Circle. The Honorary President of the IAB, Ueli Weber, has made himself available for this position. The Board of Directors has also focused on the future and announced the Next Generation Circle, a forum for the younger generation.  Under the leadership of Peter Tschachtler from Publicis, this will soon begin its work.

Elections were also on the agenda. Roger Baur stood for the newly created position of Vice President. He was elected unanimously, as was Martin Radelfinger, who stood for re-election as President. There were also two departures to report. Both Christian Hermle and David Burst stepped down from the Board after many years. Their work was thanked accordingly.  A succession plan is in the works.