If only everything were as simple as submitting an insurance claim via the Geico app. Or how to complete the targeted 40,000 steps per day.

The creative advertising dream team Geico and The Martin Agency, the for years keeps viewers in a good mood with TV and online commercials, once again shows how easy "Geico-easy" really is. In doing so, they make a humorous dig at the insurance industry, which is increasingly relying on step counters to keep its own customers on the move and healthy (CSS, for example, pays for its customers' health insurance through the "Geico-easy" program). myStep program up to 146 francs per year).

She wants to live close to nature and he his "Man Cave". In English, a "man cave" is a "retreat" for men - often set up in the basement or in a garage. There, where men are still allowed to be men and can pursue their most important needs in peace: Sports broadcasts, video games, beer, sofa.

The couple in one of the latest Geico spots shows how it's done. They took the various requirements for building a house into account right from the planning stage and put the cave theme and the nature requirement directly into practice.

The insurer, which now has 1.7 million advertising-enthusiast subscribers on YouTube and is celebrated worldwide for its campaigns created by The Martin Agency, is off to a strong start in the new year.

A wormhole is a kind of tunnel between different regions of space-time. With it, journeys into the past could be possible. These are theoretical constructs, which are based on the theory of relativity and whose existence cannot be excluded 100 percent by science with the current theories (more about this on Wikipedia).

Sophie, a schoolgirl, is a bit further ahead. She has developed the legendary wormhole as a school science project and is presenting it at the Science Fair. Unbelievable! But not quite as unbelievable as the fact that you can save a lot of money at Geico within a very short time and without any effort. The latest prank by the US insurer and The Martin Agency is only one day old.

Nobody is too firmly rooted in life to be a real biker. Total freedom, endless expanses, one man, one motorcycle - if you have to organize children's birthday parties in your free time, you certainly don't have any spare time. But anything is possible. The right motorcycle insurance is the first step. The right soundtrack - "Here I go again" by Whitesnake from 1987 - does the rest. "Like a drifter, I was born to walk alone" ("Like a drifter, I was born to go my own way") is the title of the song that puts The Martin Agency at the center of the new Geico commercial. "You're a drifter? I thought you were Kevin's dad"... do one thing and don't do another, young lady!

People never learn - and can't stop even with the best intentions and arguments. A glance at the smartphone, two or three taps. These brief moments are often enough to let your attention slip completely from the road to the screen and cause an accident.

The US insurer Geico, which is best known on this side of the Atlantic for the countless great advertising campaigns of The Martin Agency, is proposing concrete solutions: Specially trained dogs should fix it and look at people's paws. And if that doesn't work, the Geico app with its "do not disturb" car mode will do its job: If you activate it, you won't be disturbed while driving and therefore won't be distracted. Although this is a perfectly acceptable idea, we would still have preferred the dog solution.

Saving with Geico - one of the advertising world's favorite disciplines. The US insurance company has been delighting viewers for years with commercials that are always a little better than the rest. That's why 1.3 million people have already subscribed to the Geico YouTube channel. And that's also why "Lobster Hot Tub Party" already has 10.5 million views after just two days. The Martin Agency seems to have struck a chord with the public once again with its latest prank. The lobster is a hit - and for once has a relaxed relationship with hot water.

If you need help, you usually need it quickly and reliably. It's good if you can count on the right insurance in the event of a claim. In the USA, this is Geico. It is impossible to judge from afar whether this insurance company is better than others. What is certainly better are the advertisements with which Geico has always entertained us at regular intervals thanks to The Martin Agency. It really could all be so simple - Geico-easy.

Geico celebrates its 75th birthday. The latest commercial is only two days old - but it's already almost a classic. In it, a hypnotist with a convincing use of his eyes demonstrates how easy it is to save money with the insurer. "It's not just easy. It's being-a-master-of-hypnotism-easy!" Life could be so simple.

However you come up with these ideas, The Martin Agency never seems to run out of them. The 1.1 million subscribers to the Geico YouTube channel should be happy. And presumably Geico too. (hae)

Rompers are actually rompers, but are more commonly translated as "one-piece" in adult fashion. In case you didn't know, they are also available for men: Welcome to the club. Even if the clothes worn by the employees on Casual Friday in the Geico commercial are more likely to be an invention of The Martin Agency, which has always been responsible for the insurer's award-winning campaigns. Geico shows: They have the target groups under control. Not only the Rompers group is addressed with pinpoint accuracy, but also people who are currently on a diet or people who love chocolate. They can all save up to 15 percent if they take 15 minutes to look at the Geico offers. Everyone else too, by the way. (hae)

"Buckle Up" takes up the concept that was already used in the Lawn mower spot was used: You save more, you get more - with every cut. More is always possible - even with cowboy belt buckles.

Speaking of more: in terms of clicks, everything is wide open at Geico. The commercial, which shows telephone inventor Alexander Graham Bell answering calls in a theater, has almost two million views after two weeks. Once again, The Martin Agency has struck a chord with the Internet generation, which voluntarily watches commercials on YouTube - provided it is worthwhile. This is definitely the case. Telephone terror in times when there were two or three telephones. "New Phone, who this?" It really doesn't get much better than that. (hae)

And it's called Geico. The world market leader among insurers, at least as far as advertising is concerned (Werbewoche.ch reported several times). In the latest Geico commercial, long-standing regular agency The Martin Agency takes the cult of the burstable air cushions to the next level. You can worry about whether you will finally find the place you want to stay. But not about getting the best possible insurance. Because that's what Geico is for. Sounds obvious. Plopp. (hae)