Over the summer, Gigi visited four Swiss-Ski athletes and spent a day with each of them away from the daily training routine - between sport, creativity and regeneration.
The starting point of the project is Gigi's personal story: at the end of 2024, the musician suffered a burnout. It was only through conscious breaks and sporting activity that she found her way back into balance - and rediscovered running for herself. Today, she stands for an attitude that sees performance and recovery as an inseparable unit.
The series follows athletes Delphine Darbellay (alpine skiing), Isabelle Lötscher (freestyle snowboarding), Colin Wili (freeskiing) and Niklas Hartweg (biathlon) in moments that would otherwise remain hidden: drawing, making music, bouldering or fly fishing. The episodes show how different recovery can look - and that breaks create space for creativity and mental strength.
The series was produced by Zoomer Agency in collaboration with Gadget Entertainment. Claudio Deller was responsible for the project for On. The visuals were created by creative director and photographer Fabio Martin.
With "Rest Days" On is also launching a long-term partnership with Gigi. As a storyteller and ambassador, she will further develop the connection between music, movement and mindfulness.
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The four episodes are available on Gigi and On's social media channels.
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With Nik Hartmann, David Schärer and the Gadget Entertainment Group, three prominent names in the Swiss media and communications landscape have founded the Dylan agency. The aim is to combine marketing strategy, entertainment and content production into a unique offering. The promise: Emotions as a central approach in brand communication. Managing Director Nik Hartmann puts it like this: "Dylan taps into the marketing potential of the entertainment industry with affective marketing. With "Access Emotions", we bring this promise to the denominator."
The company was founded in response to the challenges of a fragmented, digitalized media world. The agency promises direct access to the entertainment industry as well as many years of expertise in content development, marketing and communication. According to the founders, live experiences in particular hold enormous potential: the agency wants to accompany its clients at all contact points and enable them to be present as broadcasters where the audience is particularly receptive.
Dylan focuses specifically on Broadcast for Brands (Content & Channels), Content Creation & Advertising, Affective Marketing (Expertise & Activation), Consulting & Services and Creative Artists (Ambassadors & Creative Counsel). The agency emphasizes that its offering is not limited to its own event platforms, but is open to all brands.
The first campaigns and projects are already underway, including for Raiffeisen Switzerland, Pro Juventute and the beverage brand Oasis. The team is growing rapidly: Maude Federspiel, previously Head of Social Media at a Zurich creative agency, is working as Account Director & Content Lead. She is joined by experienced Berlin-based copywriter and music journalist Daniel Koch. Dylan also benefits from the additional media expertise of former Goldbach CEO Michi Frank as a member of the Advisory Board.
The founders' previous careers have had a significant influence on the new agency. Nik Hartmann, known as a TV presenter and strategist behind CH Media's own productions such as "Sing meinen Song", brings his enthusiasm for storytelling and entertainment to the table. David Schärer, multiple award-winning creative entrepreneur and recent founder of DS Studio, enriches Dylan with his experience in social and political communication and campaigning. The Gadget Entertainment Group is one of Switzerland's leading concert and festival promoters, organizes hundreds of shows every year and stands for innovative concepts in the music industry.
DYLAN sees itself as the answer to the ever-increasing demands of modern brand communication - and consistently focuses on emotion and experience.
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