The Fynest Agency, which specializes in conversion optimization and digital brand management, is bringing Kerstin Ohrndorf on board as a cooperation partner. The collaboration starts immediately and focuses on supporting organizations through complex change processes.

Ohrndorf has many years of experience in the field of transformation communication and attaches particular importance to clear and credible communication that provides orientation for managers and organizations in phases of change.

With the new partnership, Fynest aims to expand its service portfolio in a targeted manner. "In an environment in which change is becoming a constant, it is no longer enough to simply manage communication reactively," explains Uwe Seebacher, Co-Founder of Fynest International. The agency is already focusing on data-based, forward-looking communication, Seebacher continues: "Both with regard to target groups and highly dynamic subject areas that are typical of transformation processes. This is precisely where Kerstin brings enormous strength as a systemic communications consultant: she knows how to combine this forward-looking perspective with cultural and organizational depth of focus, especially in dynamic areas such as transformation."

As part of the cooperation, Ohrndorf is available for individual transformation coaching, strategic sparring and the development of communication solutions in change processes.

E-commerce from Switzerland and for Switzerland: following a successful collaboration with Pearl Germany, Pearl.ch is now launching into the future with its own name, its own brand, an expanded range and even more Swissness. The online store specializes in a wide range of electronics, household appliances, PC and office accessories as well as lifestyle products for the Swiss market.

With the new name Ideoon.ch, the team wants to emphasize its values of innovation, trust, responsibility and quality as a Swiss company that continues to develop in line with Swiss customer needs with innovative strength and service excellence.

The name "Ideoon" stands for the combination of "idea" and "vision". The online store aims to offer inspiration and innovative products at attractive prices. At the same time, the company embodies regional values and a Swiss corporate culture. With the realignment, the team wants to pay even more attention to the customer's need to shop locally, easily and conveniently and to be inspired. The product range, which has been adapted to the needs of Swiss customers, combined with excellent customer service, should make customers' hearts beat even faster. The Fynest Agency team is responsible for the rebranding and brand adaptation process from Pearl.ch to Ideoon.ch.

PR and positive communication expert Claudia Gabler complements the team around organizational and MarKom strategist Dr. Uwe Seebacher and e-commerce, sales and cyber expert Bernd Trummer with her communicative expertise. This will create a unique synergy for clients that encompasses organizational, communication and tech expertise.

"We are delighted to have Claudia Gabler on board, a proven communications expert with a strong network in Switzerland. The mix of PR and communication expertise combined with technical knowledge, conceptual marketing, sales, AI and organizational development offers our customers unique added value," says co-founder Uwe Seebacher.

"Friendship turned into business. I have been watching the team with great enthusiasm for some time now. Together, we can offer our customers everything from AI to marketing, communication and sales from a single source across all countries. What's more, working with the Fynest experts is a lot of fun," emphasizes Claudia Gabler.

"As an Agency-as-a-Service (AaaS), we want to make our customers happy in all MarCom disciplines. In Claudia Gabler, we have found the ideal person to achieve this goal. Our first joint and enthusiastic customers confirm that we are on the right track. We look forward to advancing many more companies with our overall MarCom and sales approach and making them even more successful," explains Bernd Trummer, Managing Director at Fynest International.