The Zurich agencies FS Parker and Parker Digital are joining forces. What has already been working closely together for some time is now consistently united under one roof: strategic brand storytelling, communication design and content creation for all relevant channels - from a single source.

The merger is not a short-term efficiency decision, but the result of an established entrepreneurial partnership. FS Parker is backed by a well-coordinated team of entrepreneurs who have been with the company for an exceptionally long time - over 15 years in some cases. This continuity not only characterizes the culture, but above all the proximity to the customers: long-term, binding, at eye level. In recent years, Parker Digital has specialized primarily in performance and social media marketing and will increasingly contribute this expertise.

One-stop store from the idea to the effect

With the integration of Parker Digital, FS Parker is clearly positioning itself as a one-stop store for sophisticated brand management. The focus is on strategic brand storytelling and communication design, complemented by cross-channel implementation expertise from analog to digital and social, from campaign to always-on.

Added value for customers

FS Parker works for a carefully selected mix of large Swiss and international companies, players from the financial markets, biotech, pharmaceutical and media industries, as well as for entrepreneurs with ambition. The agency understands complex content, regulated environments and business models that require explanation and translates them into clear, credible communication.

The geographical focus is on Switzerland, with selective international mandates. In terms of content, FS Parker focuses on consolidation where it creates real added value: fewer interfaces, more clarity, more impact.

The merger brings tangible benefits: integrated teams, consistent brand management, more efficient processes and a clear point of contact, from strategic positioning to operational implementation. In short: less friction, more substance.

Raiffeisen is continuing its communication strategy in 2025 with the national image campaign "What makes us special". Since its initial launch, the campaign has been continuously developed and adapted to current needs and key topics - without losing its fundamental focus.

The central guiding principle remains unchanged in the current wave of campaigns: proximity to people, the cooperative principle and regional roots. The messages have been sharpened and formulated even more succinctly in order to focus their relevance on the needs of the respective target groups.

The campaign is being played out in a diverse media mix - from digital channels to out-of-home. As of this week, it can also be seen on TV, communicating the messages even more broadly and effectively.

The challenge for FS Parker was to unite three independent companies under a common brand umbrella without neglecting their individuality. The aim was to create a consistent image that both reflects the independence of the three companies and clearly communicates their affiliation to the group.

As part of the project, the branding was completely redeveloped - from the logo to typography, color and imagery to the digital presence. The visual identity is based on a modular system that can be flexibly adapted to the various companies. The common visual language is intended to ensure strong recognizability within the group.

The content of the rebranding was based on a comprehensive brand assessment, in which the brand values, target groups and positioning were sharpened together with the Refolio team. These values formed the common thread for the entire brand world - from the visual language to the tonality.

New website as the digital centerpiece

The centerpiece of the new brand identity is the website, which was also designed by FS Parker. It is intended to digitally summarize the new self-image of the WS Refolio Group: modern, clear, user-friendly - and consistently implemented in the new visual language.

Responsible at Refolio: Luca Fontanella (Management), Nick Moret (Junior Project Manager). Responsible at FS Parker: Anja Dellagiovanna (Key Account Manager), Hannes Sigrist-Thompson (Chief Creative Officer), Toni Pihlaja (Art Director & Senior Motion Designer), Kitti Nemeth (Graphic & UX/UI Designer).

The designed subjects can be flexibly adapted to the needs of the regional Raiffeisen banks with modular videos and statements. In this way, local commitments of the cooperatives can be specifically emphasized. "A high degree of adaptability is essential for the complex communicative structure of the Raiffeisen Group - without losing consistency," explains Sandra Bürkle, Head of Marketing Raiffeisen Switzerland.

FS-Parker-ECD Benjamin Franz is satisfied: "The production was logistically challenging, but the effort was worth it in view of the year-round output." CCO Hannes Sigrist-Thompson adds: "The anniversary and campaign elements reflect a Raiffeisen look that we have been able to establish over several years in both static and moving images. The look is dynamic when it comes to generating emotions and pragmatic when it comes to conveying the values typical of Raiffeisen."

The branding is accompanied by various campaigns that are played out over the course of the year.

Andy Ernst brings more than 20 years of experience in leading teams at companies such as Under Armour, Adidas and Mammut. His expertise in brand development and his flair for strong narratives make him the ideal addition to FS Parker, according to a statement from the agency.

"The already outstanding and extremely talented team at FS Parker embodies many aspects of my past in the sports industry: creating emotions, fostering communities and overcoming personal and professional challenges - I am enormously enthusiastic about this spirit," Ernst is quoted as saying.

Andy Ernst brings more than 20 years of experience in leading teams at companies such as Under Armour, Adidas and Mammut. He will consolidate and expand FS Parker's combination of "Corporate Thinking x Designer Execution". Michaela Aerne, who has already been part of the team for five years, will take over the position of COO in addition to Key Account Direction.

The agency FS Parker and the production company Halioua Film/Midpoint normally work together on projects for brands such as Raiffeisen and Siemens. This time, however, the roles were swapped: FS Parker conceived and designed the new branding so that there are coordinated elements in which the work of the film production is the absolute focus.

In movie jargon, "midpoint" means the key moment that brings about major changes, new protagonists and a breath of fresh air in the plot, thus opening up the next act. The branding should also convey this.

"Our goal was to create branding that, despite its simplicity, would leave a lasting impression," explains Benjamin Franz, Creative Director at FS Parker. "Our focus was always on keeping Midpoint's great work in focus, with our branding acting as a supporting framework that highlights the content rather than competing with it."

Inspired by the name Midpoint, the meaning of which is the climax or central twist of a story, a circle was chosen as the centerpiece of the design. The rectangle surrounding the circle, on the other hand, symbolizes the film as a medium in which the stories unfold.

Responsible at Midpoint Film: Janic Halioua (Leading Director + Executive Producer), Noah Debbabi (Post Production Specialist). Responsible at FS Parker: Christoph Schmidt (CEO & Managing Director), Benjamin Franz (Creative Director & Partner), Michaela Aerne (Key Account Director, Consultant, & Media Expert), Toni Pihlaja (Art Director & Senior Motion Designer), Meret Borer (Graphic Designer & Multimedia Producer), Noah Dopslaff (Graphic, UI/UX & Motion Designer), Kitti Nemeth (Graphic- & UI/UX Designer). Realizations: Bloq labs (website programming), Druckdurst (labeling).

"Competition for customers in the banking sector is increasing. As a cooperative bank, Raiffeisen is unique in many respects and is sometimes very different from its competitors. We want to use this starting position to talk about what makes us special today in our new campaign. In addition to our social commitment, this includes very specific added value that we provide for our members and customers every day," explains Sandra Bürkle, Head of Marketing at Raiffeisen Switzerland.

Communicative bracket

For an effective image campaign that works both nationally and regionally, the cooperatively organized Raiffeisen Group needs a communicative bracket. The campaign claim "What makes us special" is intended to form this bracket. It enables the individual banks to take up the national campaign focal points and charge them with strong, local content and statements.

Hannes Sigrist, Executive Creative Director at FS Parker, describes the main focus of the new campaign as follows: "It was important for us to place the cooperative values at the center of our communication. The challenge here is that the message has to work even if the viewer only pays attention to us for two seconds. This can only be achieved by focusing on the absolute essentials."

To play out the themes as a campaign, a total of six vignette spots and stories were developed to convey Raiffeisen's main messages: Stability, proximity, benefits, entrepreneurship, sustainability and prospects. The campaign is set to run until 2025.

Responsible at Raiffeisen: Sandra Bürkle (Head of Marketing), Nina Hohl (Project Manager Business Marketing), Karin Welle (Project Manager Business Marketing), Simon Adler (Project Manager), Alessandro Lorenzini (Project Manager), Pia Krisch (Head of Group Communications), Stephanie von Mentlen (Head of Strategic Communications), Basil Höneisen (Consultant Group Communications), Christian Hofer (Head of Sustainability, Political Affairs & Cooperative), Hartwig Meier (Group Communications), Mario Dietsche (Head of Member Marketing), Nadja Neziri (Manager Corporate Responsibility & Sustainability), Roger Walter (Project Manager), Wolfgang Limbach (Head of Market Research). Responsible at FS Parker: Hannes Sigrist-Thompson (Executive Creative Director), Benjamin Franz (CD), Michaela Aerne (Project Management, Media Expert), Toni Pihlaja (AD, Motion Design), Jonas Bürgi (Senior Designer), Marvin Osenda (Junior Art Director), Mascha Schweizer (Graphic Designer), Noelia Blanco (COO), Christoph Schmidt (Strategy, Consulting). Film: Halioua Film. Photo: Johannes Diboky. Sound composition: Department of Noise. Sound design: DubDub Studios. Media: Konnex. Social Media & Youtube: Digital Hub.

The aim of the annual report: to show the contribution that ETH makes to society and to the social and economic development of Switzerland and the world. The agency developed in close cooperation with the responsible team from
University Communication, Sustainability, Finance, and the integration of other departments of the university in several assessments and workshops, the first digital report of ETH Zurich.

This integrates into the ETH Zurich website and is networked with its wide-ranging topics. "Networked" is also the theme of the current annual report, in the spirit of "Connection creates value". At the center of the implementation is the landing page as well as the
Value creation model. The latter focuses on the core activities and success factors of the university. The inputs and outputs use illustrations to show the relevance for society. Like the report, the value creation model is also interactive and, like the landing page, offers opportunities to delve deeper into key topics.

As sustainability and diversity are integral parts of ETH Zurich's culture, the contents of the Sustainability Report and the Equality Monitoring were integrated into the Annual Report and given prominence in line with the UN Sustainable Development Goals.

Responsible at ETH Zurich: Nicole Kasielke (Head of Communications Channels University Communications, ETH Zurich), Andrea Lingk (Co-Project Manager Business Reporting, University Communications, ETH Zurich), Katharina Kukiolka (Staff Member CFO, Co-Project Manager Business Reporting, ETH Zurich), Paul Cross (Co-Lead, Digital Transformation Office / Expert, Institutional Research), Omar Kassab (Deputy Head ETH Sustainability), Hanna Wolf (Project Manager ETH Diversity), Olga Lechler (Programming ETH / Print & Corporate Design), Manu Heim (Project Manager Accessible Communication), Christian Schär (Group Leader WCMS and Mobile Applications). Responsible at FS Parker: Christoph Schmidt (CEO & Managing Director, Consulting), Noelia Blanco (COO & Key Account Director, Consulting), Hannes Sigrist-Thompson (Executive Creative Director), Michaela Aerne (Project Management), Toni Pihlaja (Art Direction, Motion Design, UX/UI), Marvin Osenda & Mascha Schweizer (Graphic Design), Adelina Ozymok (Junior Graphic Designer). Responsible at Center for Corporate Reporting (CCR): Barbara Zäch (co-management, consulting), Thomas Scheiwiller (management, consulting). Responsible at Dream Production: Christian Vollenweider (Client Service Director), Florin Doiciar (Senior Frontend Developer).

Guido Trevisan, CMO Goldbach Group AG: "With more than 800 viewers per year and all relevant TV stations in Switzerland, Screen-Up is the TV industry event in Switzerland. We have always dared to look into the future of television and thus offer orientation for marketing and agency employees. Like Screen-Up, the new logo provides a contemporary framework for the diverse moving image content."

Matthias Fehr, Head of Marketing Communications Admeira AG: "The brand refresh expresses the strengths of the medium TV simply and strongly and shows what screen-up stands for today and tomorrow: entertainment paired with courage, dynamism and fun."

FS Parker is responsible for the new brand identity. "We had a lot of fun completely rethinking the screen-up brand and using a lot of visual firepower to strengthen the event's role as a flagship of the TV industry. The new appearance reflects the portal into the fascinating world of TV," say Hannes Sigrist, Executive Creative Director, and Toni Pihlaja, Art Director.

Responsible at Admeira and Goldbach Media (Switzerland): Matthias Fehr (Head of Marketing Communications, Admeira), Eva Heller (Brand Design & Communication Manager, Admeira), Guido Trevisan (CMO Goldbach Group AG). Vhe responsible at FS Parker: Noelia Blanco and Christoph Schmidt (overall responsibility), Hannes Sigrist-Thompson (Executive Creative Director), Michaela Aerne (Consultant, Project Manager), Toni Pihlaja (Art Director), Marvin Osenda (Graphic Design).

With the central motto "The Easy Mixer," the target group of 18- to 35-year-old vodka and liqueur fans should find their way to their favorite moment quickly and easily - whether it's for an after-work drink or a theme party. Together with Diwisa, the agency has now developed the wordmark for the Easy Mixer concept, which is so simple that it takes just three steps to create a drink. "How to mix" suggestions for mixing classic drinks as well as new more exotic aperitifs form the backbone of the new look FS Parker is now launching for Diwisa. The agency started with mix booklets that highlight the product benefits and reduce the complexity of cocktails to a minimum. This is accompanied by social media snippets on Instagram and Facebook that communicate and live "Drinks made as Easy as 1-2-3" in simple steps. 

About filter to drink

FS Parker recently launched the new, international website for Trojka. Using the filter function, everyone can find the cocktail and long drink to his or her taste and order them directly from the affiliated store.

Responsible at FS Parker: Hannes Sigrist (Executive Creative Director & Founding Partner), Christoph Schmidt (CEO & Managing Director), Noelia Blanco (COO & Key Account Director), Michaela Aerne (Consultant & Project Management), Danielle Guye (Junior Project Manager), Toni Pihlaja (Art Director & Senior Motion Designer), Mascha Schweizer (Graphic Designer), Marvin Osenda (Graphic Designer); Responsible at Diwisa: Rebecca Mathys (Brand Manager Trojka & Trojka Energy), Claudio Lobosco (International Brand Building Director); Responsible at Offline GmbH: Patrick Durrer (Developer, Designer & Owner).

Every day, heroic deeds happen in everyday life, but few are seen. FS Parker highlights some of these deeds that make the world a little better, be it environmentally, socially or economically, and gives a voice to the women behind them. Because women in particular are often overheard in everyday life and their accomplishments overlooked. In collaboration with "The Heidi Hauer Podcast", these women are now offered a platform with a new podcast series: inspiring stories of extraordinary women.

Noelia Blanco, COO of FS Parker on the pro bono initiative: "Over the past two years, we have reflected a lot on values, our mission and the agency's goals. We've asked ourselves how we can make a difference with our work outside of our day-to-day operations. We want to use our skills to help people who inspire us. That's how the "Unseen Heroes" initiative came about. Everyone on the team suggested people and projects. Since there were a lot of women among the suggestions, we thought it was time to give some of these women a stage on the occasion of the 50th anniversary of women's suffrage in Switzerland."

Investor, marine biologist, football star

Among others, the following stories are included: Christin ter Braak- Forstinger describes how money can be used to positively impact systems as a Conscious Investor. With her vision of not only thinking about the environment when making impact investment decisions, but also wanting to change the economy in a sustainable way, she breaks the traditional understanding of impact asset management.

Hanna Kuhfuss is a marine biologist, research diver and co-founder of the Swiss ETH spin-off rrreefs. The start-up uses 3D-printed clay elements to rebuild destroyed coral reefs. Coral reefs are the most species-rich ecosystems in the world. The loss of these systems is a global catastrophe. The initiative combines scientific ambition with an artistic aspect.

Lara Dickenmann is one of the world's best-known female soccer stars and a pioneer in women's soccer - a sport long dominated by men. She is a role model for girls, especially in sports. Growing up in the small town of Kriens near Lucerne in Switzerland, she went to the U.S. after graduating from high school, then to France, and finally a major career move brought her to Germany. Today, as General Manager of GC Women's Football, Lara Dickenmann is building a club at world-class level.

Responsible at FS Parker: Christoph Schmidt (CEO & Managing Director: Konzept), Noelia Blanco (COO & Key Account Director, Konzept), Hannes Sigrist-Thompson (Executive Creative Director & Founding Partner, Konzept), Benjamin Franz (Creative Director & Partner: Concept & Design), Selina Dermon (Key Account Director & Events Specialist), Michaela Aerne (Consultant, Project Manager & Media Expert), Danielle Guye (Junior Project Manager), Bärbel Jördens (Consultant & Project Manager), Toni Pihlaja (Art Director & Senior Motion Designer; Design & Motion Graphics), Jonas Bürgi (Senior Graphic Designer, Photography), Jan Espig (Graphic Designer, Illustration, Animation), Marvin Osenda (Graphic Designer), Mascha Schweizer (Graphic Designer), Adelina Ozymok (Junior Graphic Designer).