Switzerland has a waste problem: We produce around 700 kilograms of municipal waste per capita. A full third of this is biowaste, which releases CO2 when incinerated. The Freezyboy wants to change that: It cools biowaste to -5 degrees and keeps it fresh until the biowaste collection arrives. This produces more biogas than if the waste were already decomposing in the kitchen.
Swiss advertising also has a garbage problem: The best ideas often end up in the wastebasket. While they don't release any CO2 there, they do lead to frustrated creatives and customers with sales difficulties. A Black Friday campaign by Freezyboy remedies both of these grievances. The idea behind it: Because Freezyboy's existing customers are so happy with the device, it gets excellent ratings on Google. And this is precisely a problem. A study by the Spiegel Research Center at Northwestern University2 shows that product ratings that are too good arouse distrust and are bad for sales.
Money back and certificate
That's why Freezyboy is now looking for the first dissatisfied customer. The person who manages to order the device, test it and find it bad will not only get their money back, but will be presented with a certificate in person. The Action has been running since today and will continue until Cyber Monday. The campaign was conceived and written by copywriter Simon Kümin, and implemented by the customer. Kümin is certain: "Never in my life would it have been such a shame if the idea had ended up in the garbage can."
Responsible at Avantyard: Peter Ruppeiner (CEO), Alexandra Boso (Digital Marketing Manager). Responsible with Simon Kümin: Simon Kümin (word and trash separation).
]]>The two Jung von Matt agencies Jung von Matt Impact and Jung von Matt Play staged the product in a social media campaign. The spots produced by Jung von Matt Play are tailored to social media and convey the product benefits of Freezyboy in short clips. The spots are played out on social media via social ads and linked to granular targeting.
The media strategy developed by Jung von Matt Impact uses detailed conversion measurement including brand lift studies, look-a-like target groups and ongoing optimization of the allocation of the budget used.
Responsible at Freezyboy: Peter Ruppeiner, CEO and Co-Founder. Responsible at Jung von Matt Play: Matthias Fasnacht (creation), Valérie Grüninger (production), Bruno Conti (direction). Responsible at Jung von Matt Impact: Carina Müller, Matthias Wobrock, Dominik Habermacher (Media Strategy and Planning.