The former gymnast Ariella Kaeslin and the former wrestling king Matthias Sempach are ambassador and ambassador of Hüsler Nest. In the film, they and other people go about their daily work with joy and verve. If the night was restful and the sleep deep, everything succeeds - as the claim "Good night. Good day" is supposed to show.
The pivotal point of the story is the moment when all the characters fall into bed in the evening, fulfilled, their haven of rest. "I wanted to capture the Hüsler Nest brand, which stands for nature, healthy sleep and the highest quality with perfected craftsmanship, in a strong and timeless visual world," says director Fabian Weber. He received a Carte Blanche for this. For the repositioning concept, he wrote the story, which works across generations and shows how closely intertwined man and nature are at Hüsler Nest.
Lilian Lüthi and Marc Haas from Frame Eleven are satisfied with the result: "Fabian Weber's directing work struck us several times with its high-quality and subtle implementation. His style perfectly matched our idea of how we wanted to implement the Hüsler Nest world," says Lüthi. "Frame Eleven and Fabian Weber felt and understood the Hüsler Nest brand from the very beginning," adds Susanne Erlacher-Härtel, Head of Marketing Communications at Hüsler Nest. In parallel, Hüsler Nest has developed a new brand and communication concept.
The film now adorns the homepage of the new website and is used selectively through clips on social media channels. Erlacher-Härtel says: "We have long wanted an image film that transfers the 'nest feeling', our philosophy and our brand values in a modern and emotional way."
Responsible at Hüsler Nest: Adrian Hüsler, Patrick Egloff, Susanne Erlacher-Härtel. Responsible at Frame Eleven + Partners (production): Lilian Lüthi, Fabien Pannatier, Marc Haas, Oliver Aemisegger. Concept/Script: Fabian Weber (Director). Production: Fabian Weber, Susen Gehle, Andy Lusti (Text), Fabian Weber (DoP), Nils Gabelgaard (1. AC), Fabien Pannatier (2. AC), Joel Tweitmann, Kenny Looser (Set decorators), Tatjana Kotoric (Styling), Noémie Bellwald (Hair/Make-up), Christoph Eser, Roman Brändli, Simon Wyss, Raphael Toel, Daniel Bleuer (Lighting), Niklaus Delley, Till Schlatter (Grip), Oliver Don (Editing), Jürgen Kulka (Grading), Dmitry Evgrafov (Music), Denis Elmaci (Sounddesign/Mix), Matthias Sempach, Ariella Käslin, Anouk Dörig, Merlin Quintanas Nobel, Martina, Gert (Cast), Heidi Sempach, Henry Sempach, Paula Sempach (Extras).
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The BKW Group is undergoing change. Within a short time, it has grown into a network consisting of national and international energy and infrastructure companies. It is a designer and innovative service provider when it comes to energy and infrastructure. The successful networking of competencies plays a key role in this: Successfully networked - networked successfully.
The viewer should feel this BKW of today in the videos. The architect, the entrepreneur, the drywaller, the wind trader, the director, the ski idol, the scientist - they all work with BKW and are committed to a future worth living with it every day. For their part, the protagonists provide an insight into their personal world and their relationship to the subject of energy. In this way, BKW becomes closer to the viewer. More tangible. More likeable.
"We film the individual persons, but they are in turn connected to other protagonists such as BKW. The viewer thus experiences the topic of energy as something very individual, but lived in a network," says Creative Director Marc Haas, describing the concept for the series.
Staggered publication
The clips all have the same basic pattern and are 75 seconds long. They are realized over the entire year 2018. To date, seven of them have been published and can be seen on the BKW website. Thanks to frame eleven's sophisticated concept, all videos work individually as well as in series and can be adapted for any communication channel.
Because it was important to address a broad audience. "BKW is in a transformation phase. It wants to refresh its image and anchor itself in the minds of the general population as an innovative service provider. Therefore, it was correspondingly central to have a product that they could use on any channels to appeal to all age groups," Haas continues.
More films will be launched by the end of 2018, becoming an ever more tightly woven network.
Responsible at Frame Eleven + Partners: Marc Haas (Creative Director); Oliver Aemisegger (Director); Lilian Lüthi (Producter); Leoni Kool (Multimedia Producer/DOP); Oliver Aemissegger, Leoni Kool (Editing); Oliver Aemisegger (Grading).
The pre-launch campaign started on January 3 and lasted until January 18, the deadline for the Europe-wide launch campaign under the slogan "Disturb the Peace". The aim was to pick up a younger target group and generate test drives in the showrooms of Swiss Jaguar partners. Republica implemented this using the creative central idea "ROARR like a Jaguar". The focus was on a film in which actors snarl (English: to roar) as aggressively as the eponymous feline predator. The video was made up for Facebook, Instagram, Instagram Stories and YouTube and used as part of sponsored posts.
https://www.youtube.com/watch?v=vNwCh7CGo3Y
In addition, regionally adapted radio spots were placed, which referred directly to the nearest Jaguar partner.
Live events in Zurich and Lausanne
Other core elements included live events at Zurich HB and the Léman Centre in Crissier (VD), where the brand-new E-Pace could be admired for the first time. Using a specially developed ROARR app, tablets and a 3-meter LED screen, the public was also part of the campaign: they could also "roar" like a Jaguar. For this purpose, a short video sequence was recorded on site and edited together with the campaign material. Participants were then able to take part in a competition and received their video as a souvenir by e-mail.
The tablets and app are still in use at specially produced POS stands at 23 Jaguar partners. Participation in the competition is still possible until February 25.
Responsible at Jaguar Switzerland: Mario Montanari, Karin Held. Responsible agency: Republica with Ogilvy & Mather. Technical partner live events and POS installations: Auviso, Cibolini. Film production: Chocolate Films, Frame Eleven.
Under the creative direction of Frame Eleven, an insight into the diverse world of media production was created. The Swiss broadcast service provider is often reduced to the big camera and the cameraman. But the company has much more to offer. Behind every broadcast are numerous people who make it possible in the first place. All those interested in one of the many professions in media production should be made aware of this.
Frame Eleven has developed a concept to make this diversity visible. In slow motion, every viewer is now granted a small insight into the fascinating world of radio, TV and online. Produced by professionals The film, supplemented with impressive and also humorous facts and figures, highlights how many different professionals are at work. Whether carpenter, painter, truck driver or stylist. They are all professionals. And they all work for the same goal: perfect productions for tpc's customers. Teamwork was also at the heart of the image film production: while Frame Eleven took care of the creation and direction, TPC handled the entire production.
]]>The referee is often the bogeyman of a football match. Everyone would have decided better. "Scheiss Schiri!" The Swiss Referee Association (SSV), the Zurich Region Football Association (FVRZ) and the Aargau Football Association (AFV) now want to counteract this bad reputation. Together with Frame eleven, they have developed a concept that turns the spectators themselves into referees. True to the motto: See for yourself and do it better!
In short video sequences, summarized on the specially developed website Werdeschiri.ch, five game situations are reenacted. Always filmed from the referee's point of view. And always with the same question at the end: "What is your decision?" Whether correctly or incorrectly tipped, if desired, everyone can immediately educate themselves with the slow-motion resolution and the Fifa rules.
The campaign was not based on a claim or advertising slogan, but rather on the desire to put the viewer in the referee's shoes. And this with a clear goal: to strengthen respect for the performance of referees. For SSV President Luigi Ponte, this was absolutely the right way to go: "Previous classic poster campaigns have had little effect. I am convinced that with this idea from Frame eleven, we are promoting a mentality where decisions can be made without finger-pointing. If the referee becomes a hero rather than a bogeyman, we will be able to inspire more people to become referees themselves." The authentic imagery supports this endeavor. No professional football world, but the broad base of football players is addressed. The design is fresh and young and above all self-explanatory. Only as much text as necessary, the referee has no manual on the pitch either. See, test, share. That is the motto.
The clients are the Swiss Referees Association (SSV), the Zurich Region Football Association (FVRZ), the Aargau Football Association (AFV) and SuvaLiv. Frame eleven was responsible for the concept and overall production, while the website was technically implemented by Kollektiv.
Oliver Aemisegger was the creative director of the project at Frame eleven. We spoke to him about the recently launched video campaign.
WW: How did the cooperation with the referee association and the football associations come about?
Oliver Aemisegger: The campaign came about through Luigi Ponte, the president of the Swiss Referees Association. In the past, the association had relied exclusively on poster advertising and was dissatisfied with the coverage. The posters hardly elicited any feedback and the association is in urgent need of new blood. That's why those responsible decided on an online campaign.
Were two real soccer teams used for the film scenes, or where did the footage come from?
Two real teams of referees were called in (laughs). We had initially planned to play the scenes with a soccer team. But then we had to change our plans at short notice and the referees from the association took over the task. Since they are not professional football players, we had to shoot the scenes several times until they looked somewhat credible. It was quite challenging because we were filming at night and had limited time on the pitch. But it was also pretty fun.
The videos make it clear how difficult it is to make a decision as a referee on the pitch. But can the associations also win referees in this way?
We have deliberately staged the topic as a game. In this playful way, we want to encourage people to dare to make decisions and to have fun making them. For the same reason, we did without an audience in the videos. A stadium with raging fans is a deterrent. Nobody likes to be the bogeyman. Last but not least, the humor between the lines was important to us. The video campaign should show that the associations were open to a pinch of self-irony.
How is it ensured that the campaign reaches those it affects - for example, those who insult and threaten the referees?
The campaign is disseminated primarily through the associations. They are also the central channel as far as young talent is concerned. Experience shows that most referees are recruited from footballers. Some measures are still open. But a social media campaign is certainly planned. With this, we want to address young target groups and hope that the videos will be shared.
Interview: Simone Isliker
Swiss watches are many. But only a few brands refer to Swiss design legends from the ground up. Mondaine now has even two such watches. In addition to the Bahnhofsuhr, the company is now launching the Mondaine Helvetica. A tribute to the typography classic, which has thus found its way to the wrist.
Using real images as well as targeted 2D and 3D animation, frame eleven stages this process in a film that is also made of the purest Swiss design and presents the new Mondaine Helvetica in a fitting manner.
Mondaine Helvetica Film from frame eleven on Vimeo.
"UPC Cablecom is pleased to be able to broadcast TV24, a new Swiss TV channel, from the start. At the same time, we look forward to working with AZ Medien AG," said Benny Salaets, Director Content & Product Management at UPC Cablecom in a statement.
TV24 offers a wide range of programming, from news, Swiss in-house productions and music to documentaries, series and feature films. In addition to UPC Cablecom, TV24 is also distributed via other network operators. These are continuously updated, also on Tv24.ch, communicated. "Thanks to the partnership with UPC Cablecom, Switzerland's largest network operator, we will be able to make TV24 available to a broad audience from the start of broadcasting," says Roger Elsener, Managing Director TV Senderfamilie AZ Medien.
The TV24 logo and on-air design were created by Frame Eleven.
On the subject:
Werbewoche interview with Roger Elsener on the new TV24 station: "The 'eyeballs' are relevant."
These can be seen from June 24, 2013 during the broadcast of the Wimbledon tournament on SRF, RTS and RSI. In three different subjects, the products life, household and legal protection insurance are illustrated in short, animated sketches. The characters, developed especially for Generali, are intended to lighten up the insurance subject matter and make viewers smile.
The 10-second clips perform a teaser function and should still be fun to watch even after multiple viewings, the agency says in a statement. The billboards were produced in all three national languages. They replace the previous Generali billboards in time for the Wimbledon tournament.
Responsible at Generali: Andreas Kuster (Head Brand & Web Management).
According to the press release, the spot is intended to show how easy it is to immerse oneself in a fairy-tale reading world for a short time in the middle of stressful everyday life. It can be seen immediately on SF1 and SF2.
Storyworld is an independently operating subsidiary of Orell Füssli.
Responsible at Storyworld.ch: Katja Grünblatt (Head of Marketing & Communications). Responsible at Frame Eleven: Christoph Müller (producer / CD), Jyri Pasanen (director), Tobias Dengler (camera), Oliver Aemisegger (AD / animation), Ivan Lüthi (animation / compositing), Beni Kägi (project management), Kurt Human (music / sound design).