There is no one way to mentally relax - according to Fachwerk, there are exactly 47. True to its name, the Wellness Therme Fortyseven offers 47 ways to relax body and mind. Fachwerk developed the umbrella campaign "47 ways to relax" through sound strategy work and a clear brand understanding. On the one hand, the overriding central idea is to strengthen the brand and, on the other hand, to put the experience in the foreground. At the same time, all aspects of the wellness spa can be communicated over a longer time horizon.
"What sounds simple is often difficult to achieve. It is precisely this Simplizissimus that Fachwerk Advertising has dedicated itself to. With '47 ways to relax', a communicative guiding idea was developed that is oriented towards the core of the brand and also has a strong slogan character," says Nektarios Thanasis, CEO and partner of Fachwerk.
In addition to developing the brand strategy and brand identity, Fachwerk Advertising is now responsible for campaigning, media strategy and media buying. The fall and winter campaign, which was conceived in two waves, includes a balanced mix of digital and analog advertising media such as screens, radio spots, YouTube ads and social media ads. The focus of the campaign is on high-quality moving images that provide emotional insights into the unique world of the Fortyseven wellness spa and are intended to put the experience in the foreground.
Responsible at ThermalBaden: Nina Suma (Managing Director), Doris Muhr (Head of Marketing & Sales), Cindy Funk (Marketing Officer), Caroline Lang (Social Media Manager), Etienne Copiery (Digital Marketing Manager). Responsible at Fachwerk: Nektarios Thanasis (Strategy), Damian Wolfisberg (Head of Fachwerk Advertising & Senior Consultant), Tino Heuter (Creative Director), Livia Strässle (Junior Consultant), Dave Seiler (Graphic Designer).
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