In December, Flayr announced an unusual promotion: "Win a free advertising campaign". Instead of relying on cold calling, the agency from Zurich attracted attention and many potential new customers with this idea. Around two months and over 30 applications later, the campaign has found a winner.

The high level of interest and the exciting candidates - including young start-ups, NGOs and NPOs as well as established brands from various sectors - made the selection process challenging. After discussions with all applicants, the decision was made in favor of Carify. The brand is about to take important next steps that are ideal for a collaboration. This begins immediately. The big goal: to step on the communication gas with a jointly developed campaign.

Enthusiasm on both sides

Carify is also delighted with the decision. Sergio Studer, CEO and co-founder of Carify, emphasizes how bold marketing is a decisive differentiating factor, especially in a dynamic market environment: "We are thrilled that we were able to convince Flayr of our mission. The collaboration offers us the opportunity to rethink Carify's customer approach and take our messages to the next level with the creative power of Flayr."

Open exchange was the focus right from the start. Nadja Stickl, CEO and founder of Flayr, says: "It was clear to the applicants that this campaign was not a selfless project. For many, the creative idea was the real incentive and the desire to talk to us and explore a possible collaboration."

For Flayr, the campaign showed how great the interest in new campaign formats is and how many organizations are currently working on topics relevant to the future. The valuable exchange about business models, challenges and communication approaches was also an incentive to continue this dialog in the future.